Senma'S "Easy At First Sight" Show Surprises Landing In Shanghai Fashion Week, Joining Three National Ips To Demonstrate The Concept Of Comfortable Quality Life

Introduction

October 13, National Student Fashion brand SEMIR's new down product release show in autumn and winter of 2023, "Easy at first sight", will be launched at Shanghai Fashion Week. As the first show after the market recovery, Sima launched three down series jointly with three national IP super plants, Shanghai Everlasting and Changguang Satellite, opening a dialogue with nature, rebirth and the future, making this autumn and winter "a piece of relaxation". The whole series redefines the basic cross scene versatile style with simple quality design expression, faces the basic needs of each clothing item and the essence of the brand, unveils a new chapter of comfort, and conveys the brand's concept of "committed to providing a comfortable and quality life for public families".

The launch show was held in Shanghai Xintiandi Lanting Hall, which is divided into three major catwalk modules: "ease at first sight", "permanence at first sight", and "future at first sight". With ease as the chain, the show talks with comfort and interprets the constant relaxed winter experience in changing scenes. Zhang Xincheng, the brand spokesman, and many media showed up at the show to witness the national brand Sima Huanxin's attitude of interpreting comfortable and quality life, and went on a relaxing journey together. 　　

Turn complexity into simplicity, warm down "Relax at first sight"

With the comfortable and warm light show, the opening models came on stage with the super plant "Qingsong", which laid the main tone of relaxed and warm for the first part of the show, feeling the free relaxation brought by the outline and texture at the intersection of lights.

Easy down is the main series of this season jointly launched by Sima and Super Plant, which can cope with the life scenes of public families and meet the daily wearing needs of citizens. Super plants reach an agreement with Sima on the direction of easy life through the easy healing lifestyle aesthetics. Sima uses the design of reducing complexity to simplicity to make down return to the nature of ease and warmth. It stands out by virtue of the lightweight coat that meets the needs of cold protection and scientific materials at the same time. It uses a variety of colors and materials. The collision of simple soft colors and plant inspiration completes the dialogue between ease and nature between rhythm and warmth.

Tradition and innovation collide to "see forever"

In the ever-changing void of time, the stage is built into a huge time-space tunnel. The model starts with a dynamic and dynamic shape, rides through time and space, reshapes the classic, and interprets the down series of Senma and national brand Shanghai permanent co branding.

The design and color matching of this series of down jackets add a retro feeling to create a sporty winter look. The distinctive structural inspiration in the design comes from the classic permanent car stickers, the simple line elements, the overlapping of tradition and innovation, and the bold color play, which not only meet the cross scene wear needs, but also integrate the fashion attitude into daily life. In addition, this series also carried out the optimization and innovation of classic silhouettes. When the silhouette of clothing collided with the retro charm, the fashionable chemical reaction immediately attracted the guests present. Senma's "Seeing Forever" series makes clothing matching no longer a burden of daily life, echoing the comfort code of the classic era, and awakening the dynamic feeling of winter.

Join hands with Changguang Satellite to jointly look forward to "seeing the future"

The scene of snowflakes falling all over the T platform brings people directly into this upcoming romantic winter, opening a new chapter in the series of cooperation between Sima and Changguang Satellite. Changguang Satellite is the first commercial satellite in China, which was founded in 2014. Senma and Changguang Satellite jointly lead the way to "beautiful mountains and rivers", combining the earth landform and color observed from the satellite perspective with the trend, popular color and texture, and presenting them on the surface of clothing. At the same time, Sima has paid attention to the recent hot outdoor sports. This cooperation series has released many outdoor light sports products. Whether it's a weekend outdoor party or outdoor exploration, you can find suitable pieces here to bring outdoor sports lovers a more relaxed experience. Through this series of presentations, Sima interprets the future, encounters a vast territory, reflects the fearless journey, deduces the visual beauty of symbiosis with the earth, and conveys the quality philosophy of comfortable symbiosis.

Star blogger, come and experience "one piece of relaxation"

The show has aroused heated discussion from all walks of life. The arrival of stars, media, talent and guests has raised the atmosphere of the show to a new height. Zhang Xincheng, the spokesperson of the brand after the show, showed his interest in the new products of this season. He said that after a long time of baptism and market polishing, Sima still broke the upper limit while maintaining its original advantages, and reached a new peak of domestic brands, which is really proud. During the interview, Zhang Xincheng also said that after becoming the brand spokesperson of Sima this time, he had a deeper understanding of the brand concept. As a national brand that understands the body shape characteristics and living habits of Chinese people, Sima has always insisted on providing comfortable and quality life for public families, The basic and versatile styles meet the daily life and work needs of different age groups to the greatest extent, and we also look forward to the performance of Sima on a larger stage in the future.

Darren, an illustrator, also appeared at the show, Li Jingze, a famous designer, female monk, Mao Xuelei and other well-known fashion bloggers. What is different from the past is that the female monk and Mao Xuelei and other bloggers of this show were all present with their families, and they all showed great interest in the new series of Sima. After all, it is not easy to find a brand that meets the different needs of each family member, and Sima has shown its concern and efforts for the needs of the public families in this show.

epilogue

This new product release show of Sima combines three national brand IPs, namely Super Plant, Shanghai Forever and Changguang Satellite, to interpret Sima's original intention of comfortable life and its efforts to meet the quality life of millions of families. Warm, comfortable and relaxed is a kind of expectation for future life. In addition to satisfying the basic functionality, clothing is also a carrier of efforts for their own recognized lifestyle. For Sima, it is the brand's persistent pursuit to provide the public with relaxed wearing feeling and comfortable quality. In the future, Sima will continue to contribute to the comfortable and quality life of public families, and hopes that every single product can become a carrier of "ease". It also hopes that through these products, everyone can "ease with one touch", and it is more hoped that everyone can "ease with one touch" every encounter with Sima.

　　 About SEMIR

Since its establishment in 1996, SEMIR, a national lifestyle brand, has been constantly exploring the multi scene and diversified needs of Chinese mass families. It has always been committed to the iteration and value innovation of clothing products, continued to provide high-quality and comfortable products and services with temperature, advocated the brand spirit of "what you wear is what you wear", and helped Chinese mass families achieve quality life 。