Miu Miu Launched A Diamond Underpants With A Price Of More Than 40000 Yuan

　　 Recently, the hottest topic on the whole network is Miu Miu's latest diamond underpants with a price of more than 40000 yuan.

　　 The high degree of discussion also enabled Miu Miu to be successfully listed in the Lyst Index in the third quarter of 2023, and ranked first for the first time, becoming the hottest brand in the world.

In the first half of the year, Lyst released the brand popularity list for the first quarter of 2023. Prada ranked first for a second time, followed by Miu Miu. Prada Group can be said to be the biggest winner.

As the personal brand of Miuccia Prada, the third generation successor of Prada Group, Miu Miu has always been regarded as a subsidiary brand of Prada. However, the popularity of Miu Miu in the past two years is also obvious to all. Miu Miu will always appear in every corner of social media, whether it is exposed to the navel or ballet style. The popularity of Lyst at the top for the first time also shows that this brand has begun to show its unique charm.

The recently discussed "diamond underpants" are from Miu Miu Autumn and Winter 2023 series, which are made of extremely precious diamonds and silk materials. Inspired by the jewelry design of Miu Miu brand itself, they perfectly integrate luxury and sexy.

From the appearance, the extremely exquisite diamond inlaying process makes the whole design like an artwork, while the high-quality silk material ensures the comfort and softness of the upper body, which can be said to be the top production of the brand.

As a successful piece, it is undoubtedly the target of stars and fashionistas. Supermodel Ju Xiaowen, Kylie Minogue and Kendall Jenner have all had the experience of shooting fashion blockbusters with their upper body.

　　 In fact, the reason why it can cause such a high level of discussion lies in the netizens' thinking about "who is the audience", in addition to the expensive nature of luxury goods and unique design. The design conveys a luxurious attitude towards life, but a pair of "underpants" is very symbolic, through which the owner's taste and identity are revealed.

However, although the popularity of "underpants" this time has brand marketing reasons, it is not a product that Miuccia Prada deliberately created for the topic.

Miuccia Prada has always been a unique presence in the fashion industry, and she has brought Prada's fashion empire back to life after her non professional background; Give "inverted triangle" low-key luxury texture; Holding a doctor's degree in political science from the University of Milan, he injected profound humanistic thinking into Prada and Miu Miu; she Opposing the existence of luxury brands as a signal of social status has made Prada one of the world's leading brands. So many people think that she is "the surviving intellectual in today's fashion industry".

All Prada's bags only have the small classic inverted triangle logo on the bag as the brand logo, which is due to Miuccia's aversion to the existence of luxury brands as social identity symbols. However, this concept has become the symbol of people choosing Prada as their "Anti status" identity symbol. Compared with Prada, even LV, Chanel and other luxury brands with big logos are like upstarts.

There is no dramatic growth experience, no Vanity Fair scandal to attract attention, but Miuccia not only has the knowledge of senior intellectuals, but also has the quality of not making public, not showing off, calm, confident and strong, her own temperament and thinking has been integrated with the brand tone in Prada.

The 1970s was the heyday of the European women's movement, which also swept through Italy. Miuccia, who was studying at Milan University, was deeply influenced and actively engaged in the feminist movement. Now we can see the expression of feminism in Prada's design.

Miuccia believes that, In the context of fashion, feminism does not mean that women must be like men, nor does it mean that the so-called classic, soft, elegant and old-fashioned image is regarded as the only one. It is understandable that women want to dress up beautifully, but not necessarily make them all look like dolls. These words are not uncommon now, but in the 1970s, when social changes were surging, as one of the participants in Italian fashion changes, Miuccia's ideas really contributed to Italian fashion's appearance on the international catwalk.

Then, in 1992, she founded Miu Miu, a brand of rebellious and fearless girl like an ancient spirit, wearing a crystal embroidered bra and wide leg jeans, dancing under the lights of colorful disco balls.

Earlier, Lisa Armstrong, deputy editor in chief of VOGUE, commented that: "Miuccia is really smart and a real intellectual. She has a very accurate intuition about fashion trends, always thinking about what will happen in the world in the future, and is very fearless."

The brand Miu Miu is the opposite of Prada, which is designed for the experimental and pioneering creation of fashion. Miu Miu girls are both elegant and wild, and never follow the rules.

In the late 1990s, Miuccia invented the "Ugly Chic" style, that is, deliberately challenged the inherent relationship between "fashion" and "desire" with a design approach unrelated to sex appeal. Her clothes violate the design tradition: advocating synthetic fiber, printing fancy, waist proportion imbalance All these have formed her unique aesthetic - it seems to be unspeakable ugly, but the upper body is very modern and fashionable. Since then, she has been recognized as the smartest conceptual fashion designer in the fashion industry. Nowadays, when people talk about Miuccia Prada, they cannot avoid the topic of "Ugly Chic".

While many brands are catering to the needs and aesthetics of the younger generation, Miu Miu has always maintained its vanguard and avant-garde nature. The existence of this brand is like a silent protest. It tells us that fashion does not need to be defined, nor does it need to cater to anyone. As long as we dare to be ourselves and express ourselves.

When Raf Simons joined Prada in 2020 and served as creative director with Miuccia Prada, People believe that Raf Simons' style coincides with Miuccia Prada's idea. The fact also proves that the rebellious, rock and street elements of Raf Simons are perfectly integrated with the elegant design of Miuccia Prada, bringing new vitality and creativity to Prada.

In 2022, Prada Group's revenue reached a record high of 4.2 billion euros. This brilliant achievement is inseparable from the precise decision-making and creative contributions of Miuccia Prada and Raf Simons. They successfully grasped and led the current fashion trends, including Y2K and minimalism, bringing Prada a new prosperity.

With the help of Raf Simons, Miuccia Prada has also devoted more energy to the development of Miu Miu brand, creating a brand style different from Prada's. This transformation has successfully cast off Miu Miu's image as a "Prada sub line" in the past and made him become the love of young girls.

in general, Miu Miu and Prada, though seemingly opposite on the surface, share the same avant-garde spirit in essence. They dare to challenge tradition, lead the trend and innovate. This is also the secret that Miu Miu and Prada have received much attention and popularity in the past two years.

It has been nearly 50 years since the family business was taken over in the mid-1970s. It can be said that since Miuccia Prada took over the Prada family, she has demonstrated her talent, which not only pushed Prada to a new peak, but also successfully expanded Miu Miu's popularity and audience.

Although it is reported that Miuccia Prada, 74, and her husband Patrizio Bertelli are ready to retire and transfer the control of Prada Group to their eldest son Lorenzo Bertelli. However, Miuccia Prada is always the soul of the brand. After her retirement, whether Prada Group can maintain the current momentum may be a huge test.