Wholesale Volume Of Down Jacket Keeps Rising, And Prices Rise Slightly

As the weather turns cold, all kinds of down jackets usher in the sales season. How hot is the down jacket market this year, and what are the new trends?

Wholesale volume of down jacket keeps rising

The price of goods rose slightly

In Huangyuan Garment Market in Yiwu, Zhejiang Province, Ms. Zhong, the purchaser, is selecting down jackets. She told the reporter that although the weather is not very cold, the down jackets in her store have warmed up and the sales are growing, so every once in a while, she will come here to select some new styles.

The merchant told the reporter that although the weather was a little late this year compared with previous years, most of the new models had been launched in early October. As the weather gradually turns cold, the recent wholesale volume is growing every day, and it is expected to usher in a round of sales peak soon.

The reporter visited a number of wholesalers and learned that the price of down jackets generally rose this year due to the rise in raw material prices. In addition, this year's down jacket has undergone great changes in color, material and style. The fashionable style is more popular, and the goose down jacket with better quality has become the mainstream of sales.

Chen Xumin, a merchant in Huangyuan Market in Yiwu, Zhejiang Province: Now the general wages and prices of all materials have increased a little, the purchase price has increased by about 3% to 5%, the price of each piece has increased by about 20 yuan, and the higher price is 30 yuan.

Yellow and red merchants in Huangyuan Market, Yiwu, Zhejiang: the color has changed, like the most popular "Maillard" color system and earth color this year. It used to be made of white duck down, but now it is all goose down. It has light upper body, good warmth retention and is not fat.

Down jacket manufacturers produce at full capacity

Goose down filling becomes a trend

What impact does the increase of down jacket sales have on upstream manufacturers? What challenges does the popularity of goose down bring to their production?

In a down jacket production line in Lu'an City, Anhui Province, the person in charge said that the number of orders for down jackets increased significantly this year. In previous years, the final orders for ordinary styles were generally only 30% to 40% of the first order, but the final orders for a down jacket here were twice as many as the first order.

The first order in the down jacket production industry refers to the first batch of orders that have been produced by businesses since June. After listing, they will double the order around October according to the market sales. Usually, the first order accounts for the majority of orders in the whole year, and it enters the slack season after October. However, the person in charge told the reporter that the market this year was very good, and the singular number increased significantly.

Ge Xiaoli, vice general manager of a clothing company in Lu'an, Anhui: Our orders this year have doubled compared with previous years. So far this year, we have received more than 194000 orders for processing down jackets.

In a down jacket production enterprise in Shaoxing, Zhejiang, the person in charge told the reporter that the production line has been fully loaded in order to complete the customer's turn over orders on time. This year's down jacket orders increased by 30% compared with the same period last year, and the annual output is expected to be about 300000 pieces.

The person in charge of the manufacturer told the reporter that today's consumers pay more attention to the quality of down jacket, so many manufacturers have increased the production of goose down down jacket.

Ge Xiaoli, vice general manager of a clothing company in Lu'an, Anhui Province, said that the down jacket used to be mainly duck down, but this year many customers chose goose down, which increased their comfort.

(Source: CCTV Finance)