World Fashion Conference: Textile And Clothing Creative Design Demonstration Park Hualuo Haining Leather City

Recently, at the 2023 World Garment Conference held in Humen, a plaque was issued on the list of textile and garment creative design demonstration parks (platforms) (the third batch). Haining China Leather City textile and garment creative design parks were listed, with only 9 selected nationwide.

Why is Haining China Leather City included in this demonstration list? In the fierce market competition, how can Haining design industry cluster demonstrate its advantages? Standing at the new starting point of building a fashion highland, how will "Haining Design" demonstrate?

Ten year plan to turn "experimental field" into "demonstration area"

For Haining China Leather City, this selection is quite natural. As early as 2012, Haining China Leather City was recognized by the People's Government of Zhejiang Province as one of the first provincial characteristic industrial design demonstration bases. In 2021, the park was recognized by the Ministry of Industry and Information Technology as one of the fifth batch of textile and clothing creative design pilot parks (platforms).

"More than 10 years ago, being selected as a provincial demonstration base was a key opportunity for our Haining leather industry. Since then, we have firmly moved to the higher value-added end of the 'smile curve' - design." The relevant person in charge of Haining China Leather City said frankly that while "Haining Manufacturing" has created an amazing market share, Haining leather industry has taken precautions, Take "design" as a new driving force for future development (310328). In 2007, the leather city introduced the provincial research institute - Haining Leather Research Institute; In 2009, Haining "Leather City Brand Fashion Center" with a total construction area of 200000 square meters was established. With the provincial demonstration listing, Chaocheng Haining took an important step from "production and sales center" to "design center".

From pilot to demonstration, over the years, the cake of "Haining Design" has become bigger and bigger. A fashion center building has grown into a leather fashion town. Now, a comprehensive international design park integrating original design, brand operation, brand management, design achievement release and display, design achievement transformation, design education and training, and industry university research cooperation has become the focus of the whole industry.

Design pilot, cultivate "creative chain" from "industrial chain"

Haining, a fertile land of industry, has gathered a large number of excellent designers: Ding Jie, a clothing designer who amazed the world at the opening and closing ceremonies of the Asian Games, Ren Min, a local designer of Haining who just won the title of "China's Top Ten Fashion Designers" this year, and Wang Fei, Shi Hongwei, Lu Xinyu, Liu Xiaofei and other outstanding designers. On the basis of a complete leather industry chain, Haining China Leather City has raised the cultivation and incubation of original design to a strategic height, and has worked hard to create a "creative chain".

This is an industrial ecological chain covering the whole cycle of fashion design. In order to conserve the source of water, Haining Leather City actively cooperates with famous universities and famous brands at home and abroad, such as China Academy of Fine Arts, Beijing Institute of Fashion Technology, to establish an education base integrating production and education, and to cultivate outstanding innovative talents; In order to build a display platform for talents, Haining Leather City has continuously held China International Leather and Fur Fashion Fashion Trend Release, Haining China International Fashion Week, and cooperated with the China National Garment Association to hold activities such as "Good Design of Chinese Garments", which has brought a large number of design talents to Haining and even to national garment enterprises; In order to make "Haining Design" occupy a place in the global market, Haining Leather City often organizes groups to participate in Milan Fashion Week, China International Fashion Week, CHIC Exhibition, Hong Kong Exhibition, various fashion activities and professional exhibitions in Beijing, Shanghai, Guangzhou, Shenzhen and overseas, leading outstanding design enterprises and designers to go out and carry out cooperation and exchanges in the international scope.

Keep striving and compose "future style" with "progressive tense"

Entering the textile and clothing creative design park of Haining China Leather City, 72 enterprise design buildings lined up; The designer gallery has distinctive characteristics; Industrial design building and fashion design center stand among them. At present, 164 design enterprises and institutions have settled in the park, with more than 1200 designers, including more than 10 of the top ten designers in China, 5 of the top ten designers at the provincial level, and 2 excellent industrial design enterprises at the provincial level. The income from industrial design services has reached 300 million yuan, and the output value of industrial design achievements has reached 3 billion yuan.

The whole industry chain ecosystem with fashion design as its core shows a strong magnetic force as the design projects of large-scale fashion enterprises in the first tier cities of China, such as Beijing, Shanghai, Guangzhou and Shenzhen, are coming in one after another.

"In the park, the rhythm of innovation and entrepreneurship is only the 'ongoing tense', not the 'completion tense'." As one designer in residence sighs. This new national level demonstration park has not stopped for a moment, and is on its way to a new journey. While consolidating the foundation, the public service platform and service system have been continuously improved, attracting more excellent enterprises and designers to settle in the park; At the same time, the transformation and upgrading of the industrial complex with designers as the core is imminent. The process of Haining's leap from an industrial chain dominated by autumn and winter clothing to a full range of four season clothing industrial base is accelerating, and the fashion highland with global influence and wind vane is gradually approaching.

Set the tide bravely and implement "industry building soul" with "Party building leading"

Close to the textile and clothing creative design park of Haining China Leather City, Haipi Party Mass Service Center with a building area of more than 4000 square meters is particularly eye-catching. The important reason why Haining Leather City can attract more and more designers to settle in is to give play to the leading role of party building and build a high-quality business environment with the concept of community service. With the brand call of HAPPY Party building, Haipi Party Mass Service Center has established a comprehensive party committee in conjunction with relevant functional departments, and set up one-stop services such as administrative approval and social conflict mediation.

"Since June 2023, our special team has conducted on-site mediation on more than 130 voice emergency response matters, all of which were present within 10 minutes after receiving the mediation demand, and the on-site mediation success rate was more than 80%." The person in charge of the voice emergency service post in the service hall of the Party Mass Service Center showed a thick list of emergency response disposal. Through specialized scheduling and grid services, we can ensure that in the event of neighborhood conflicts, we can provide door-to-door services at the first time, so that designers can really work at ease and concentrate on R&D and design innovation.

The intellectual property institute launched in March 2023 in the Leather City is a practical project for the people's livelihood promoted by the Haining Leather City Party Committee for the designers of the park. Through the rapid registration and maintenance of clothing copyright for designers and the provision of efficient original design protection, designers will no longer worry about the stolen version of their design works. This project has received a positive response from the designers. By early November, There are more than 3400 garment appearance patent applications within the Leather City alone, and more than 2500 have been authorized in total. "With patents, we can buy the version with confidence and have more confidence in the future development of the enterprise," said a brand leader who was watching the version selection in the park.

The Zhejiang spirit of "working hard, taking the lead and bravely standing at the forefront" is the driving force of Haining leather industry. To enable the masses to carry forward this spirit, the first thing is to realize our own service content, service efficiency In terms of service quality, "work hard, walk in the forefront, and stand boldly at the forefront". "We will take the appraised demonstration park as a new starting point, continue to make the city's" golden signboard ", and play the role of" leading goose "leading the development of Haining's fashion industry." The relevant person in charge of the Party Committee of Haining Leather City said. Looking forward to the future, the relevant responsible persons of Leather City are full of confidence. In the new round of development of fashion industry, the leather city is shouldering an important task, playing a leading role, and making greater contributions to the construction of Haining's 100 billion fashion industry cluster and improving the identification of the quality fashion city. At the same time, it will accelerate the process of Haining Leather City from an industrial chain dominated by autumn and winter clothing to a full range of four season clothing industrial base, and build Haining into a fashion highland with global influence and wind vane.