To Build A National Underwear Brand, Songshan Cotton Store Sticks To Its Original Intention To Be The Choice Of The Whole Family

In this fast-paced era, people's demand for comfort is increasing. And underwear, as clothing close to the skin, its comfort and quality are particularly important. As a leading national underwear brand in China, Songshan Cotton Store has always taken "nature, comfort and health" as its purpose and returned to the comfort of nature as its guiding direction to provide consumers with underwear products.

Return to the essence of close fitting clothes to meet consumers' demand for natural materials

Songshan Cotton Store was established in 1999 to Close fitting clothes And lifestyle brand as the core positioning. For a long time, Songshan Cotton Store has been committed to creating high-quality and comfortable underwear products, which has won the favor of consumers. In March this year, Songshan Cotton Store released a new brand image and applied the new hexagon to the logo design. Strengthen the natural background color, extend the comfort and authenticity, further express the brand connotation of Songshan Cotton Store -- nature, and show its pursuit of creating truly comfortable and healthy underwear. "Health is the foundation of life, and warmth is the foundation of health." Songshan Cotton Store always adheres to the pursuit of high quality, comfort and environmental protection to meet the needs of the whole family for comfortable and healthy clothes. Close fitting clothes The quality and comfort of "cotton" is very important for people's health and psychological state. Songshan Cotton Store starts from the source to improve the quality of products, select natural fabrics, and build a product matrix with "cotton" as the main body, including 100% cotton, cotton+Modal, cotton+a variety of natural materials (silk, cashmere, wool, natural plant fibers) and other materials, and applies them to bras, underpants, socks, warm clothing In different categories, such as household clothes, consumers can enjoy a more comfortable wearing experience.

　　 Warm from nature, scene segmentation and quality upgrading to solve consumption pain points

Songshan Cotton Store, which obtains innovation and design inspiration from nature. In terms of appearance, the thermal clothing of Songshan Cotton Store adopts a simple but not simple design concept, which can not only meet consumers' needs for thermal clothing style, but also meet consumers' requirements for color, shape and other aspects.

In terms of functions, Songshan Thermal Lab innovatively developed lightweight, medium thick and thickened thermal underwear, which solved the consumption pain point of "wearing cold when cold, and wearing hot when hot" according to different temperature environments. At the same time, it is also further innovating in the raw material side, adhering to the concept of sustainability, and reshaping the stability of the daily classic wearing pieces to convey natural inspiration. Songshan milk cotton series launched with a heavy weight, the product fabric combines natural protein fiber and high-quality Xinjiang cotton, soft and creamy, contains a variety of amino acids, can alleviate dry and nourish the skin, 3A level antibacterial, comfortable to wear close to the body, and meet consumers' diversified wearing needs for close to the body clothes.

Songshan Cotton Store has developed different consumption scenarios to create bras, underpants, socks leisure wear , warm clothing, children's underwear and other six categories, in-depth exploration of the comfort and practical needs of different groups and their own values, based on the brand concept of comfort and health to create comfortable and healthy underwear for the whole family, meeting consumers' demand for upgrading personal clothing consumption.

The refinement of consumption scenarios leads to the increase or decrease of product consumption; The change of user awareness leads to the upgrading of product quality; The appearance of a new generation of users has brought about the emergence of new categories. Today, the thermal clothing of Songshan Cotton Store has become a national brand and one of the first choices for thousands of consumers to keep warm in winter.

In November, the Xizhimen CapitaMall flash shop of Songshan Cotton Store was grandly opened, and four classic warm clothing series were warmly presented. Let consumers experience the warmth from nature closely.

Songshan cotton store is not only a Underwear brand , is a representative of a lifestyle. In order to enable more consumers to enjoy high-quality and comfortable underwear products, Songshan Cotton Store will also continue to make efforts to introduce more high-quality, healthy and comfortable underwear products to meet the growing health and quality needs of consumers, and bring a natural and healthy lifestyle to more consumers.