Fujian Held Special Supply And Demand Matchmaking Activity For New Textile Footwear Products

On December 15, the special supply and demand matching activity of textile shoes and clothing new products of Fujian industrial enterprise supply and demand matching platform was held in Fuzhou Changle. During the activity, the Provincial Department of Industry and Information Technology released the first batch of new textile shoes and clothing products in Fujian Province. Hengshen, New Huayuan, Funeng Nanfang and other representative enterprises made key presentations on new products, and shoe and clothing brand enterprises such as PEAK, Sunfly Garments released their demand for product innovation. Eleven enterprises, universities and scientific research institutions, including Huafeng New Materials, Xiangxing Textile, Kebang Nylon and Minjiang University, reached cooperation intentions at the event site, with a contract amount of about 670 million yuan.

The activity was guided by the Provincial Department of Industry and Information Technology, the Provincial Market Supervision Bureau, the Provincial Sports Bureau, the China Consumer Goods Quality and Safety Promotion Association, and hosted by the provincial SME Service Center, the provincial sports industry development service center and other units. More than 200 people attended the event, including leaders of nearly 100 key enterprises in and outside the province, such as Alibaba, Amazon, Taipingbird, Hengyuanxiang, Yongrong, etc., and experts from colleges and universities, such as Donghua University, and industry associations.

The activity relies on the supply and demand docking platform of Fujian industrial enterprises, integrates upstream and downstream supply and demand, technology and other element resources, adopts the form of "online live broadcast+offline docking", and the number of online viewers of the platform live broadcast is about 20000, which effectively expands the social awareness and industry influence of new textile footwear and clothing products in our province, and helps the supply and demand parties to accurately connect.

The textile, footwear and clothing industry is a traditional competitive industry in Fujian, and it is also the first industry with a scale of more than one trillion yuan. In recent years, the provincial party committee and the provincial government have attached great importance to the development of the textile footwear and clothing industry, formulated and issued a series of policies and measures, and set up a special class for industrial development headed by provincial leaders to vigorously promote high-quality industrial development. The Provincial Department of Industry and Information Technology focuses on the direction of industrial development, deeply implements the "three products" action, solicits and releases a batch of new textile shoes and clothing products with leading technology level for enterprises across the province, guides enterprises to develop high-quality products that meet market demand and consumption upgrading needs, and promotes innovation leading and supply upgrading. At present, the textile footwear and clothing industry of our province has shown the advantages of large scale, complete chain and strong leading position, forming a complete and competitive industrial chain, realizing the whole process production from "one drop of oil to one piece of clothing and one pair of shoes". The output of nylon, polyester, yarn, shoes, clothing and other products has kept the forefront in the country, and the products are exported to overseas and favored by consumers. (Reporter Lin Kan)

(Source: Fujian Daily)