From Product Design To Plate Making Development, To Create The Brand Of Love, Children'S Wear Enters The Inflection Point

"In China's fashion consumer market, the focus of brand enterprises is detailed, and children's wear is one of them."

China's children's wear consumer market not only has great potential, but also has more diverse consumer needs, providing a broad development space for many brands. However, it is undeniable that the competition in the children's wear market is particularly fierce. In order to shine in the field of children's wear, the brand must rely on its unique advantages and connotation to win the recognition and love of consumers.

In the northern children's wear brand market, Red Copper, a start-up designer, has developed rapidly with its original design style and high texture. From product comfort, practicality to design sense, Red Copper children's wear has a high recognition in the market.

Upward trend of start-up brands

Red Copper, founded in 2019, Li Lin, chairman of Hongtian Group, the founder of the brand, said "In the process of growing up with my children, I often help them choose clothes. I find that the choice of fashion categories in children's clothing brands is very limited, and the homogenization is serious. It is difficult for me to create a trendy wardrobe for children. So I decided to create a brand dedicated to trendy children to accompany their growth, which is the birth of Red Copper."

The original intention of Red Copper brand stems from the founder Li Lin's deep love for his children. He hopes to integrate the parents' love for children into Red Copper, so that more children can grow up in fashionable and comfortable clothing experience.

Therefore, Red Copper is not only a brand, but also an affectionate confession of the founder of the brand to children and all children. It carries the best wishes of parents to children and accompanies them to spend a happy childhood with love.

Of course, it is not easy to build a successful children's clothing brand. In the second year of Red Copper's founding, the COVID-19 epidemic has had a serious impact on the global economy, and China's children's clothing industry is no exception. At the same time, in recent years, the birth rate of newborns in China has continued to decline, and the potential consumer groups in the children's clothing market have decreased, which has had a serious impact on the market demand for children's clothing brands.

Despite these challenges, Red Copper is still optimistic about the development of the Chinese children's wear brand market, which is due to the brand's confidence in consumers. Red Copper believes that consumers' brand awareness of children's wear is constantly strengthening, and consumers' trust in Red Copper's products and brand concept is increasing year by year, This is an important driving force for Red Copper to boldly layout and expand.

In order to further strengthen its market share, Red Copper bucked the trend and started the first year of accelerated layout in 2023, especially in Shandong market, where Red Copper opened more than 20 direct stores. This layout is not only to expand the business scope, but also to provide consumers with a better shopping experience by updating the third generation brand new image of direct stores.

In the process of development against the trend, the adherence to the brand concept and continuous product iteration are all derived from satisfying consumers' better experience. Only through continuous innovation and efforts can the brand maintain its leading position in the children's wear market and bring more children a pleasant wear experience.

Red Copper brand values

Focusing on the current children's wear industry, its own particularity requires that the brand can expand the growth of children to a certain extent, and also be consistent with the life values of the whole family. The key problem is what is the core of brand pursuit?

When talking about this issue, Guo Xing, the brand director of Red Copper, said, "What our brand pursues is to make contributions to the society and make achievements in the industry while meeting the consumption demand of light fashion children's wear."

The design concept of Red Copper brand also comes from this. As a newly developed independent brand of Hongtian Group, it is a label that runs through the spirit of Hongtian people, gets rid of the shackles of tradition, pursues fashion, and innovates. It is also the recognition and shaping of children's personality. The brand is committed to meeting children's daily fashion fashion needs, breaking the boundaries of traditional sports and leisure clothing, integrating fashion style with new materials and functionality, and providing fashion children aged 2-15 with a new way to wear fashion in multiple occasions, high quality and light fashion.

For this reason, Red Copper has created four product lines: light sports series, light fashion series, self owned IP series and parent-child series. Multiple product lines meet the dress requirements of children in different scenes. All product development comes from a professional designer team. At the same time, Red Copper always puts product quality first and is committed to creating designer children's clothes with high cost performance ratio.

As a member of Hongtian Group, Red Copper relies on the industrial chain advantages of the Group. From product design to plate making development, to fabric testing, to mass production, product quality inspection and warehousing, we have professional team integration operations, which makes Red Copper competitive in terms of product quality and price.

This has also made Red Copper recognized by many professional institutions in the industry, and has successively won other honorary titles such as "China's growth brand of clothing - original designer brand".

As a brand with a sense of social responsibility and a sense of public welfare, Red Copper is also actively engaged in charity activities to deliver positive energy through practical actions. The public welfare activities he participated in covered education, poverty alleviation and other fields. Through targeted donations to the Education and Sports Bureau of Lixia District, Jinan, Shandong Charity Federation and other units, Red Copper has successfully helped a large number of children in need, allowing them to continue their studies and pursue their dreams.

For the future, the Red Copper brand plan will focus on and extend the products, constantly innovate and optimize the series, and meet the needs of more different consumers. At the same time, pay attention to the implementation of strategic thinking, and constantly adapt to changes in market demand. In terms of talent strategy, build and cultivate three echelons to provide a stable cornerstone for the sustainable development of the brand.

summary

In the past, children's clothing was only regarded as a necessity for children, but now, it has become a way of life, a medium to show personality and taste. The driving force behind this is the values of today's young generation of parents, who are exploring a market trend different from the past.

But when the trend is no longer limited to the satisfaction of the material level, it pays more attention to the identification and resonance of the spiritual level. The emotional link between children's clothing brands and parents, as well as children's self-expression and personality display in the wearing process, is becoming a new consumer demand.

Red Copper is not only a brand with unique concept and design style, but also has keen insight and execution to the market. At the same time, it is also an enterprise full of love and responsibility. Red Copper is expected to create more brand stories of its own.