Flowers Is Endless, Representing The Glory And Dream Of Mother Industry

In the recent CCTV hit TV play "Flowers"

Actor's listing review meeting in Shanghai Clothing Company

There was a passionate speech

Let the weavers see the excitement

This time, we will tell the story that took place at No. 24 on the Bund

Look from the map

It's only one building away from 27 on the Bund

In 1956, Shanghai Textile Industry Bureau moved into the building for office

Here once carried the infinite glory of the textile people

For a long time after the founding of New China, Shanghai's textile industry was known as a "cash cow". Shanghai's cotton spindles once accounted for "half" of the total cotton spindles in China. By the end of the 1980s, Shanghai's textile industry was still the first pillar industry in Shanghai. Its output value, profits and taxes once accounted for one third of Shanghai's industry, and export earned foreign exchange once accounted for one fourth of the city's total, ranking first in Shanghai's contribution for a long time. The textile industry breeds the textile industry army, which supports the textile industry. 550000 textile troops are the pride of this city. Shanghai textile industry is the mother industry of Shanghai!

In the 1990s, with the development of Shanghai from an important industrial base in China to the construction of "four centers", and the transformation from an industrialized city to an international metropolis, the traditional labor-intensive Shanghai textile industry fell into a dilemma. However, with a glorious history and fine traditions, Shanghai textile workers carried out the feat with great boldness, loudly shouted the slogan of "second entrepreneurship", carried out large-scale adaptive adjustment marked by "downsizing", and resolutely implemented the major adjustment of industrial structure, capital structure and labor structure. In the long and impressive "Second Entrepreneurship", the textile workers did not shy away from contradictions, fear difficulties, and give up their beliefs. They always walked forward without regret and burden in the face of difficulties and setbacks, fully demonstrating the good quality of Shanghai textile workers. We can never forget all these things, and we can never forget the brothers and sisters who made sacrifices for industrial restructuring!

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Chronicle of Events

In May 1995, Shanghai Textile Industry Bureau was restructured into Shanghai Textile Holding (Group) Co., Ltd;

In October 1996, Shanghai Textile Holding (Group) Co., Ltd. left the Bund 24 to work at the new office;

In January 1998, the first batch of cotton spinning ingots were launched in Shenxin No. 9 Factory. In the same month, the ceremony of "10 million ingots were pressed nationwide, and the first hammer was sounded in Shanghai" was held;

In December 2001, the establishment ceremony of Shanghai Textile (Group) Co., Ltd. was held;

In 2017, Shanghai Textile (Group) Co., Ltd. and Oriental International (Group) Co., Ltd. were jointly reorganized.

The former 24 on the Bund and 27 on the Bund have joined hands!

On August 31, 2017, in order to further adjust and optimize the layout of state-owned assets, promote enterprise innovation and transformation, and give full play to the role of Shanghai state-owned enterprises in the "Belt and Road" and the construction of Shanghai International Trade Center, the Shanghai Municipal SASAC decided to implement a joint reorganization of Shanghai Textile Group and Oriental International Group.

Today, as an important member of Shanghai state-owned enterprises, Oriental International Group adheres to the mission of "integrating global resources and serving a better life" and the vision of "committed to becoming a global comprehensive trade service provider and fashion life leader", and focuses on the strategic layout of "global layout and transnational operation" to build itself into a leading fashion and trade enterprise in China, It has become a comprehensive multinational group of "advanced manufacturing+modern service industry" with oriental international characteristics.

Build core competence and improve market competitiveness

The Group aims at the product level of the world's advanced enterprises and focuses on the comprehensive capacity building of specialized production of core products. Strive to achieve five "Asia first": first, the R&D and manufacturing capacity of industrial textiles with automobile interior as the core, second, the OEM+ODM capacity of sweaters, third, the OEM+ODM capacity of fashion bags, fourth, the OEM+ODM capacity of fashion clothing, and fifth, the influence of Shanghai Fashion Week in Asia. Focus on flexible production, operation management and global resource allocation capabilities to form a resilient global supply chain, constantly reduce manufacturing costs and supply costs, improve production efficiency, enhance product added value and enhance market competitiveness of products.

The Group has successfully held Shanghai Fashion Week for 20 consecutive years. By building a fashion ecosystem and promoting the upgrading of fashion consumption in Shanghai, Shanghai Fashion Week has become Shanghai's "grand event in the city" and "the largest fashion ordering season in Asia", which has led to the formation of new concepts, new formats and new development of fashion economy in Shanghai. The vitality index of Shanghai Fashion Week in 2023 ranks first in Asia and ranks first in the world fashion industry. Shanghai Fashion Week in spring and summer 2024, With international languages and universal expressions, it has attracted 5.9 billion times of on-demand topics worldwide, and countless new and old media, including official media and self media, have spread around the world.

Focusing on national strategies, seize global opportunities, constantly increase the systematic capacity of services, and create new trade modes. First, actively participate in the Expo, play the role of the main force, and undertake investment attraction, home logistics and transportation. The second is to take Hongqiao Pinhui as the main platform to amplify the spillover effect of entering the Expo. The exhibition and sales venues gather more than 90 countries and regions, more than 6000 brands and more than 70000 commodities, and achieve trade innovation such as "exhibition and re insurance" and "exhibition and trans shipment".

Third, actively participate in the "Belt and Road" practice, lead the operation of China Europe Express (Shanghai No.) and Jinbo No., strengthen the multimodal transport capacity of "sea, land, air and railway", cover the three major routes of China Europe, China Russia and Central Asia, connect more than 60 cities and stations in nine Eurasian countries, and provide comprehensive logistics services for more than 2000 import and export enterprises in countries and regions along the way.

Promote the transformation of time-honored domestic brands and revitalize the old brands

The Group has a series of well-known time-honored brands, such as "Three Guns in 1987", "Minguang in 1989", and "Conch in 74". Among them, "San Gun", as a well-known underwear brand, mainly focuses on the market segments of underwear, home clothes and leisure clothes to achieve three major transformations: product concept transformation. From being practical and warm for the elderly to being fashionable for all ages, with high-quality functions and cost-effective. Transformation of product production mode. From self-sufficiency to key self owned+social integrated resources. Supply chain mode transformation. From self logistics to O2O social resources supporting logistics, cross-border, trans bank, trans regional and trans national. San Gun has been inheriting the spirit of ingenuity, pursuing technological innovation, and providing consumers with comfortable intimate underwear functional experience and fashionable leisure home+outdoor fashion experience with personalized fashion design in the big waves.

For 26 consecutive years, Sanqiang has taken the first place in the comprehensive share of China's knitted underwear market, and is also the first Chinese brand to release fashion underwear on international fashion shows.

Driven by the transformation of traditional national brands of Sanqiang, the "coat hanger" and "Lily" brands newly created by the Group in the tide of reform have also stepped onto the world-class fashion shows in Europe and the United States, starting the pace of going global.

Adhere to the fulcrum of scientific and technological innovation and focus on high-quality development

Actively subvert the old concept of traditional labor-intensive textile, march towards scientific and technological textile, and continuously increase R&D investment since 2014, not only to fill the gap in China's aerospace military field for the country to break the neck of technical products, but also to become the second largest industrial textile in the world. In 2022, the Group will build and complete the Shanghai Automotive Textile Interior and Acoustics Technology Research and Development Center, and its own automotive textile industrial design center will be recognized as the "Industrial Design Center of China's Textile Industry" by China Textile Union, which will effectively enhance the company's technological innovation strength in automotive interior textiles and acoustic components, and effectively support the development of the company's global automotive interior business.

Improve the level of governance modernization around the reform direction of "global layout and transnational operation"

The Group has taken the initiative to change its concept, restructure its division of labor, restructure its management structure in line with the reform direction of "global layout and transnational operation", promote the transformation from the traditional dual system of party and government leadership to the integrated system of corporate governance structure, adhere to the combination of corporate governance structure and legal and disciplinary systems, adjust and optimize the team of directors and supervisors sent abroad by the Group, We completed the reduction of management levels of 62 enterprises, and promoted the legal governance of investment enterprises and joint-stock enterprises such as listed companies. We comprehensively promoted the tenure system and contractual management of the managers of secondary companies, and completed the market-oriented selection and employment of professional managers in five pilot enterprises.

There is always a memory that makes people feel proud and glorious

There is always a kind of memory that makes people cry and become stubborn

On the way forward, wind and rain are normal

Let's anchor "better days"

Continue the new journey

Create a new glory worthy of history and the times!