How Can We Take Advantage Of The "Oriental Fashion SHOW" To Gain Insight Into The New Trend Of Clothing In The Year Of The Dragon?

The current trend culture can maintain a strong vitality, largely thanks to the constant change and alternation of fashion trends. From the appearance to the exit of fashion styles, all of them enrich the style choices of fashion players, and bring infinite inspiration for the spread of fashion trends and the creation of pieces.

Although the trend of clothing changes with each passing day, whenever the Spring Festival is approaching, "wearing new clothes in the New Year" becomes an unavoidable topic for fashion players. In particular, it coincides with the "Year of the Dragon". The "Dragon" in the context of Chinese culture has a unique symbolic meaning. Therefore, major brands began to create around the "Year of the Dragon", bringing a number of pieces with Chinese cultural characteristics, and leading the fashion trend at the beginning of the Year of the Dragon.

So how to find the pieces that are suitable for personal style and fit for the atmosphere of the Spring Festival among the diversified trends and numerous trendy products? As for the answer to this question, Diaoyin E-commerce took the lead in putting forward its own idea annotation.

Recently, the new trend of Diaoyin e-commerce clothing industry activity, Diaoyin, joined hands with star talent and head brands at the arrival of the Year of the Dragon to launch the activity of "Release of the Trend of Super Obstructive New Products in the Year of the Dragon", to build a new marketing scene, to bring about the sharing of clothing and products in the Year of the Dragon, and to draw lessons from consumers' clothing and styling in the Year of the Dragon As well as the choice of clothing items for the Year of the Dragon, it has a high reference value, promoting the trend and the development of participating brands.

Vii. Diaoyin Mall

It is not difficult to find that when the all embracing dithering e-commerce set foot in the trend field of letting a hundred flowers blossom, the integration and collision of the two triggered a different spark, which was precisely reflected in a live broadcast that ended not long ago

In the further insight into the trend culture and trend of the Year of the Dragon, the Diaoyin Mall X is 350 "Oriental Fashion Show" ”Launch the new product trend of the Year of the Dragon, and open the new product show of the Year of the Dragon with a live broadcast ceremony, inviting GOODBAI, BJHG, OGR, KAALIXTO, AFGK, MEDM, WHOOSIS , CANOTWAIT, etc Lu Xianren, Good Night, My Quiet Sister, coriander, Fang Kairui and many others participated, and joined hands with Che Che, a youth trend culture promoter, who has been deeply involved in the content industry for 17 years, as the rallying point. In the form of live broadcast, they brought us a wonderful trend live feast, which once again played a leading role in opening the trend of the Year of the Dragon.

Vii. Dongfang Tide SHOW

In this space built by Diaoyin E-commerce, excellent brands in the local trend industry and excellent creators in the platform gather together. Their own trend volume and influence are magnified again with the support of the platform, and spread to consumers in different fields. Chaoren also invited Luo Lin, CEO of Chaozhou Workshop, to show us the value of the "Oriental Fashion" live broadcast event from the perspective of participants.

　　 01

To denormalize logic

Direct to the core of the trend

First of all, this "Oriental Tide SHOW" takes the form of live broadcast as the carrier Fashion brand The show, the clothing and style of the Year of the Dragon and the goods are well integrated, which is full of challenges in itself. While forming the "look and buy" link, how to attract consumers and catch their eyes through the show is also the challenge of this live broadcast ceremony.

We know that, whether international or local, the show venues of major brands have standardized links, that is, professional models+stylized catwalks. How can we break the traditional shackles and bring more surprises? Thirty five gave their answer, that is to invite "professional" talents to bring a different presentation to the whole show with their personality and style.

"On the show, the talent can be understood as" ordinary people ". The fact that" ordinary people "walk on the show itself is expected, and the talent is an independent high-quality creator, which has a strong topic and strong personal characteristics. When the talent's own style collides with clothing and the show, it will also produce a surprising effect."

　　via.@ Pot lid wer/@ coriander/@ Lu Xianren

As Luo Lin, CEO of Fashion Workshop, said, talent itself is very topical. Next, going on the show as a "non model" can more resonate with the audience or consumers. The show does not have to be firmly bound to supermodels, and fashion and trend are not superior, which reduces the threshold of fashion trends in a formless way, and at the same time, narrows the gap with the public, It also echoes the Slogan of the Tidal Workshop - "different, decent".

At the same time, such a "non-standard" mode is also very consistent with the essence of the trend. Innovation, breaking the tradition and free expression are the spiritual core emphasized by the trend culture. It enables the talent to go on the show and break the shackles of the inherent "supermodel show" mode, which has unexpected "program effect".

For this "non-standard" show, the new trend of dithering is the "builder" of the platform: it sets up a communication scene that gathers representatives of brands, quality experts and consumers in all fields, and continues to attract new consumer groups while gathering and spreading the volume of all parties; At the same time, it is also the "proponent" of the theme of the show. Whether it is the "Year of the Dragon" or the "Oriental Fashion Show", it is based on the exploration and insight into the trend: when the interpretation of traditional culture shows a young and popular trend, The public's expectation of the combination of "traditional culture" and "trendy culture" is also an indispensable part of this show.

　 　02

Find the intersection of demands of all parties

Attract resonance among participants

When a live broadcast gathers consumers, talents and brands, what do consumers want to see? Why do talented people participate and what do they want to show? What does the brand want to gain? The different starting points of the three forces ultimately form different dimensions of demand.

"We have considered the starting point of all parties, and based on the demands of all parties, we have found the" intersection "they share, that is, to focus on what consumers expect and what brands and talents want to express."

It is not difficult to find that the Diaoyin E-commerce has set up a stage for all parties with the live broadcast of "Oriental Fashion", where consumers, talent and brands have gathered, and formed a positive circular ecology: consumers expect to see talent show off and see the brand's highlights in products; The talent expects to demonstrate different styles on the show and let more people see their different sides; The brand presents a distinctive mental outlook for consumers through the performance of show and talent, thus attracting consumers in more fields.

　　via.@ Orient Tide Show

In the eyes of Luo Lin, CEO of Chaozhou Workshop, Diaoyin E-commerce is more like a platform for communication between brands, talents and consumers, in which a framework of communication themes is built and communication channels are provided. With a "broader vision, a larger stage, stronger presentation, more accurate communication, and faster transaction", brands and talents are explored and seen, Let fashion players and consumers see and buy, let all parties feel and gain in mutual communication, and form an ecological environment suitable for the positive development of fashion culture.

"The spread of a brand needs an outbreak of a support point". This "Oriental Fashion SHOW" live broadcast ceremony not only provides a support point for the outbreak of the brand, but also helps the brand to achieve popularity. On the day of live broadcast, "Oriental Tide SHOW" firmly occupied the first hot list and the second hot list of the whole network, and the propagation volume has now reached 1.3 Billion and still rising; Among the many high quality talent on the stage, most of them have created relevant content on their personal accounts. Among them, @ Good Calm Sister has more than 1.1 million likes for a single video, and @ Uncle Wan has more than 900000 likes. 　　

　　via.@ How peaceful sister/@ Uncle Wan Ning-

At the same time, for the brands and their single products that were highly discussed on the live broadcast ceremony, Chaozhou Workshop opened a special live broadcast with goods after the ceremony. With the popularity of "Oriental Fashion", the number of online people in the live broadcast room exceeded 290W, a large number of single products were sold out by consumers, and the proportion of new fans in the live broadcast room continued to increase, achieving good results.

The achievements of a live broadcast are reflected in the data. More importantly, it represents the high attention and recognition of people for this live broadcast. The rising attention has expanded the depth and breadth of the broadcast of the live broadcast ceremony, thus attracting more diverse consumer groups and brands.

In this live broadcast ceremony, there are not only live shows watched by millions of people, but also popular fashion goods of various categories, which reflects the commercial value of the "two wheel drive" of the content of dithering e-commerce IP activities+shelves. "Orient Tide SHOW" is based on amazing high-quality content as a guarantee, and at the same time, it receives huge traffic from content with the help of "shelves". It can be said that content is the basis for the survival of the shelves. At the same time, the shelves feed back the content with a feedback attitude. The two sides leverage new growth in mutual contact, and jointly contribute to "Orient Tide SHOW" to harvest brilliant data.

　　 03

Guided by stem

Let the trend blossom more while igniting the topic

In combination with the "Super Obstructive New Product Trend Release in the Year of the Dragon" activity launched by the new trend of the big clothing industry activity of the Diaoyin E-commerce, we can easily find that, on the communication level of the activity, insight into hot trends and creating marketing scenes are still the part of the platform that is good at. Similarly, we can not ignore the fact that the Diaoyin E-commerce is based on the degree of topics and popularity, It plays a vital role in the formation and leading of the trend.

Vii. Diaoyin Mall

How to interpret the "Year of the Dragon" with trendy design language and style perspective, and what unexpected "stems" are there? It can be said that since its name, the "Year of the Dragon" event has attracted many trendy players and mass consumers to stop and watch, and the "Oriental Tide SHOW", a live broadcast event, also tells the answers to the questions one by one.

On the "Oriental Fashion Show" show, we can see that a number of brands take the red color representing the "flavor of the year" as the main visual presentation, and reshape the image of the dragon with their own different design styles, either embellishment or display on clothing items; The show itself is a topic of great discussion. The brand products displayed in the show also include many fashion blockbusters with "roots". They are not only the objects repeatedly mentioned and discussed by fashion players, but also have a high degree of topic popularity in the fashion market, perfectly matching the theme of "the Year of the Dragon has roots". Under the common logic of the two, With the help of the wind of the event, the live broadcast ceremony has continuously achieved a jump in popularity. Luo Lin, CEO of Chaoshou Workshop, also summarized her own views on the promotion of Tiaoyin E-commerce:

　　 "First of all, the strong brand power of the Diaoyin E-commerce has attracted everyone's attention. The talent is willing to go here, and the brand is willing to gather here. The second point is the rapid detonating logic of the Diaoyin E-commerce Mall, so that everyone can see the activity and feel the difference of the show at the first time. The third point is the all-round expansion of the Diaoyin E-commerce Mall from point to surface, and then to three-dimensional Scattered, covering a considerable number of non trendy players. "

Let more people pay attention to the trend field, and perceive what is happening in the current trend field and the emerging trend. This is the goal that the Tide Shop wants to achieve through this live broadcast ceremony. The accurate and efficient interest recommendation, rapid detonating logic and global diffusion of the dithering e-commerce become the accelerator and diffuser of this realization process.

Fashion culture is originally diversified and inclusive. The influx of different groups and brands with different styles will inject fresh blood into the development of the trend field. Acceptance and absorption is exactly what the Diaoyin E-commerce has been doing and vigorously promoting. At the same time, on this basis, it will deliver more fresh content forms and trendy items to serve those who have just stepped into the trend Or users who want to enter the trendy field.

　　 04

Tidal current has no boundary

Planting the seeds of trendy lifestyle for everyone

We can't simply define "trend", but the emergence of products, the birth of brands, and the formation of trends have all become branches of this long cultural river. The diversity and diversity of trends also meet the needs of people to express themselves in different dimensions.

As Luo Lin, CEO of Chaozhou Workshop, described, on the day of the live broadcast, many audiences who did not know much about the trend culture came to the scene. I believe that behind the screen, more users who did not know the trend were attracted by the live broadcast content, which is the core of the live broadcast - the trend has no boundaries.

"Borderless" means not only different groups of people, but also concrete items and conceptualized attitudes to life.

Multi content related to trends

"Fashion is not only a style of dress, a popular item, but also a way of life. What we showed in this live broadcast is not only a piece of clothes and a pair of shoes, but actually we want to show a lifestyle and a trendy attitude towards life. More importantly, we hope to plant a" seed "of fashion in the hearts of more people."

"Tide has no boundary", "Tide lifestyle", and "Tide seed", the three elements are related, and at the same time, they radiate the vitality of fashion culture, drawing a blueprint for the future development of fashion culture.

Just like the "Year of the Dragon Dress" around this live broadcast ceremony, it is a reflection of cultural attitude and lifestyle to integrate traditional culture into daily dress with fashionable design language.

Vii. Dongfang Tide SHOW

The lifestyle displayed in the Diaoyin e-commerce is extremely extensive, covering outdoor, home, sports, music and other fields, which is also the diversified and personalized self-expression pursued and displayed by many trend players; For a group of fashion brands, every field related to lifestyle is a fresh and huge fashion market.

Luo Lin, CEO of Chaozhou Workshop, also mentioned when looking forward to future trends that after the live broadcast, the trend brands that have participated or have not participated have been touched:

Because they found that, Dithering E-commerce With the help of the new trend activity, we are sincerely and persistently working in the field of trend and exploring the essence of trend culture. This attitude is also infecting the enthusiasm of brands and consumers for the trend. They expect that Diaoyin E-commerce can provide such a platform again, so that brands, talents and consumers can participate in it, build a more personalized trend ecology, and achieve win-win in co creation.

In the future, the new trend of Shake in will also continue to explore the relevant trend trends in the clothing field, and based on the insight into the trend trends, it will successively launch various trend activities, which will continue to promote by connecting "mass consumption" and "trend trend" Trendy culture Diversified and multi-dimensional development; It also focuses on, bases itself on, and integrates the demands of brand, talent, consumers and other fashion industry participants, and continuously contributes to the development and construction of the trend industry while continuously injecting vitality into the trend market.

We also have reason to believe and expect that the seed of this trend, in the fertile land of Diaoyin E-commerce, will take the content of continuous innovation as the nourishment, rely on a more perfect global ecology, and take root downward and grow upward in the hearts of more people.