Live Broadcast With Goods Continues To Inject New Momentum Into Guangzhou'S Clothing Industry

　　 More than 30 new professions have been created and "Guangzhou Sample" of employment has been explored in a multi-party way

Guangzhou's clothing industry is well-known nationwide. Based on the advantages of supply chain and industrial chain, there are countless anchors and businesses engaged in clothing live broadcast and delivery in Guangzhou and even Guangdong. At the same time, the development of live broadcast e-commerce in recent years has spawned a large number of new jobs, injecting new vitality into traditional industries such as Guangzhou clothing. Experts pointed out that whether employment, sales, brand or supply chain, live broadcast e-commerce has brought new growth space to the traditional economy. Guangzhou, which strives to build itself into the "capital of live broadcast e-commerce", is gradually forming a "Guangzhou sample" of live broadcast goods to promote employment and regional growth.

Guangzhou clothing anchor is broadcasting live.

　　 The fastest two hours of publishing samples let the clothing anchors "seize" the opportunity

Now, when you enter the clothing professional markets of all sizes in Guangzhou, you will see many stalls carrying goods live. The industrial chain and supply chain advantages of Guangzhou clothing industry lay a solid foundation for the development of these clothing live broadcast teams and companies. Li Fujia, the "85 Generation", came to Guangzhou in 2019 and started the clothing live broadcast e-commerce business. After more than four years of operation, she has now become a "mid waist" anchor on a large short video platform. The number of fans in the live broadcast room has reached more than 610000, and the sales in 2023 will reach more than 54 million yuan. Why did you choose to do live broadcast of clothing in Guangzhou? She told all media reporters: "Guangzhou has rich clothing resources, providing one-stop services from fabric, design, printing, processing, shipping, etc."

The Internet industry stresses efficiency. In the field of clothing live broadcast, the anchors will first "print" and make publication samples according to the season, trend changes and fans' demands, and then conduct mass production according to the feedback of the market and customers. It is understood that at present, Guangzhou garment industry can "print" for two hours at the earliest, which is the "top" speed in the whole industry. After the rapid production of "version making", the live broadcast room can immediately "apply", which is such an efficient way that Guangzhou clothing anchors can "seize" the market opportunity.

　　 One screen "connects" more than 30 new professions

The advantages of traditional industries have laid a solid foundation for live broadcast e-commerce. At the same time, the development of digital economy such as live broadcast e-commerce has also injected new momentum into Guangzhou's real economy. A mobile phone, a bracket and a ring light form the whole of the broadcast room at the wholesale market of No. 5 Clothing Town. In front of the camera, the anchor Li Fujia skillfully explained the details of clothing technology. Behind the live broadcast, the auxiliary broadcast team, the selection team, the operation team, the customer service team and the storage team are also busy. She said frankly that the live studio has brought unexpected new vitality to the offline stalls. In fact, Li Fujia had been struggling in the clothing industry for 12 years before he made the live broadcast. Previously, he was doing offline entity wholesale. After tasting the benefits of live broadcast e-commerce, she set up her own live broadcast team and established close cooperation with many garment factories, realizing rapid response and customized services from design to production.

"In the past year, we can earn about 70000 yuan or 80000 yuan." Wu Huilan, 54 years old, is a worker of Li Fujia's cooperative factory. This ten square meter studio has led to the employment of thousands of people in three large factories and more than 10 small factories. Similarly, in the live broadcast room of short video platform "head" anchor Mi Jie, there are more than 30 types of work, including live selection division, repurchase conversion division, live broadcast atmosphere division, store operator, brand matrix operation and maintenance division, product "grass planting" division, live broadcast e-commerce trader, and hundreds of workers are preparing for the New Year's Festival.

Wang Pinghua from Guangdong Provincial Employment Service Administration said, "The live broadcast with goods has created a large number of jobs, spawned dozens of new professions, such as Internet marketers, anchors, broadcast assistants, stock traders, short video slicers, etc., driven a large number of new employment opportunities in the upstream and downstream industrial chains, such as production posts, operations, product research and development, warehousing, packaging, etc., promoted the development of diversified careers, and made positive contributions to the new employment in our province."

Experts' research found that since 2020, Guangzhou has continued to make efforts to broadcast e-commerce, showing a good development trend of "10000 businesses start broadcasting and the whole city live broadcasting", forming a "Guangzhou sample" of live broadcasting with goods to promote employment and drive regional growth. There are three driving forces for the "Guangzhou sample" of live video delivery: first, Guangzhou encourages live video delivery through policies, activities, live broadcast bases, etc; Second, Guangzhou merchants actively embrace live broadcast with goods, and use live broadcast e-commerce to tell good stories about Guangzhou brands; The third is the short video live broadcast platform, which gathers a large number of Guangzhou merchants and anchors, and precipitates the deterministic growth methodology of merchants through series of support such as operation, training and traffic. The combination of the three will make the live broadcast e-commerce become the new city card of Guangzhou, drive the diversified career development, and promote the industrial chain and regional economic growth.

In addition, according to the Report on Short Video Live Broadcasting Ecology Promoting New Occupations and Promoting Full Employment of High Quality released by the China Institute of Personnel Science, Ministry of Human Resources and Social Security, taking the fast hand platform as an example, live broadcast e-commerce creates 30 new jobs and drives a large number of new employment opportunities in the upstream and downstream industrial chains. In addition, according to data, the number of fast selling women's clothing businesses in Guangzhou will increase by nearly 50% year on year in 2023.

(Source: Guangzhou Municipal People's Government)