Sales Exceeded 300 Million Yuan, And The "New Year'S Battle Robe" In The Year Of The Dragon Sold Out

Wearing new clothes is a traditional Chinese New Year custom. The horse face skirt in the Han style clothing, with both classical and modern simplicity, can also match the public wearing needs of contemporary young people, and has become a popular Chinese style dress this year.

During the Spring Festival, the Tianjie Spring Festival Gala in Luoyang, Henan Province was staged. At the scene, performers and tourists can be seen everywhere wearing Chinese costumes such as horse face skirts.

In Caoxian County, Shandong Province, during the Spring Festival, many beautiful and grand Han costume performances reappeared the thousand year charm. In the interview, many consumers said that they used to wear Han style clothes more often than not. Now, Han style clothes such as horse face skirts are becoming more and more everyday. They hope to promote traditional Chinese culture in this way.

Horse dress is popular in Spring Festival market

This Spring Festival, the "Spring Battle Robe" horse face skirt has driven a wave of traditional cultural consumption boom. How popular is the horse face skirt? The reporter visited the production and sales enterprises of horse face skirt.

Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in China, with annual sales of Hanfu exceeding 7 billion yuan. This year, in Caoxian County, the sales volume of the Dragon New Year clothes, mainly horse face skirts, has exceeded 300 million yuan.

The big data of several e-commerce platforms shows that since January this year, the search volume of Hanfu has soared. Among them, the horse face skirt has become the most popular item under the Hanfu category, and the sales of many popular items have exceeded one million yuan. However, the hot sales of horse dress has become a "happy worry" for horse dress manufacturers.

Zhang Mingqiang, general manager of Xucun Mingji Fabric Factory in Haining City, Jiaxing, Zhejiang Province, told reporters that he felt very happy because of the endless orders every day, but he was very distressed because of the endless orders. At present, he still owes customers more than 30000 orders for horse dress. It can take less than 2 hours to process the pony skirt from fabric to ready to wear, but even with such efficiency, the current production capacity of the enterprise can not meet the current order demand for the pony skirt.

Zhang Mingqiang introduced that recently they launched new laser cutting equipment to continuously optimize the production process and improve efficiency. At the same time, the purchase of equipment and the recruitment of employees are in progress, striving to increase the production capacity by three times in the shortest time after the Spring Festival holiday, and strive to meet the continuous demand for orders.

Traditional Home Textile Town Welcomes New Opportunities

As the saying goes, a skillful woman can't make bricks without straw. Only a piece of cloth can make a garment. The reporter learned in the interview that "jacquard fabric", the fabric used to produce horse face skirts, has become a hot topic. The flaming horse face skirt also ushered in a new opportunity for a traditional textile town in Zhejiang.

Xucun Town, Haining, Jiaxing, Zhejiang Province, is a home textile town with many intangible cultural heritage weaving technologies. In the first half of last year, the production of curtain cloth and sofa cloth was still the main business here. What people did not expect was that the popularity of horse face skirt ushered in new opportunities for the traditional home textile industry.

In addition to producing horse face skirt fabrics, local enterprises are also producing and developing national style clothing fabrics. The new trend of Chinese fashion led by horse face skirt is also loved by overseas consumers. Cao Yaoqiang, the Haining Household Textile Industry Association, said that with the popularity of the tide in China, the orders for relevant fabrics in the Southeast Asian market have increased, and each order is 600000 meters, 800000 meters.

Now, there are more than 100 enterprises in Xucun Town that produce horseface skirt fabrics, with a daily output of more than 30000 meters. The local government is taking the horseface skirt as a breakthrough, taking "Chinese style" as a new direction of the development of the textile industry, and walking out of a transformation path of the integration of tradition and fashion.

Wearing Horse Face Skirt in the Year of the Dragon

The spirit of dragon and horse has lasted for a whole year!

(Source: CCTV News)