Xinhuajin Group Creates A One-Stop Foreign Trade Service Platform

At the end of the year and the beginning of the year, Xu Chongwei, the general manager of Qingdao Dixon Crafts Co., Ltd., was very busy, "rushing for time" to get more orders. "Although busy, this year is much easier than previous years, because the platform has helped me deal with some things involving a lot of energy, such as the year-end inventory of the company's business," Xu Chongwei told reporters.

Xu Chongwei's "platform", that is, the "Qingdao SME Foreign Trade Supply Chain Service Platform", is a one-stop public service platform for small, medium-sized and micro foreign trade enterprises jointly built by Xinhuajin Group Co., Ltd., Qingdao Municipal Bureau of Commerce, Qingdao Municipal Office of SAT, Qingdao Branch of the Export Import Bank of China and Sinosure Shandong Branch. "Customs declaration, commodity inspection, chartering and booking, foreign exchange verification, export tax rebate and other businesses are outsourced to the platform. We only need to focus on expanding the sales market. With the help of the platform, the company's order volume has exploded," said Xu Chongwei.

As a leading foreign trade enterprise in Shandong Province, Xinhuajin Group gives full play to its advantages and intensively integrates resources, actively creates a foreign trade service platform, and provides all-round, full process one-stop international trade services for small, medium-sized and micro enterprises. Zhang Jianhua, the chairman of Xinhuajin Group, said that at present, the foreign trade supply chain service platform for small and medium-sized enterprises in Qingdao has served more than 15000 small and medium-sized enterprises, with a total import and export volume of 6 billion dollars.

Solve business pain points

Due to the large number of foreign trade import and export affairs, long process and strong professionalism, SMEs often face difficulties in financing, finding orders and lacking foreign trade experience when expanding the market.

"A single flower is not spring, and we must help small, medium-sized and micro foreign trade enterprises to grow together." Adhering to this concept, Xinhuajin Group has integrated multiple resources, targeted at the pain points of small, medium-sized and micro enterprises, and led the creation of Qingdao's small, medium-sized and micro enterprise foreign trade supply chain service platform "Jinmao Tong".

"At that time, foreign trade business mainly included two modes: self operation and export agency. We explored new service modes based on our own experience." Wang Huidao, general manager of Xinhuajin International Business Group in charge of the operation of Jinmaotong platform, told reporters that the platform provided financing, logistics, tax rebate, customs clearance, information consulting, customer introduction Product display and other value-added services covering all fields and links of international trade enable foreign trade enterprises to outsource some non core businesses and focus more on core businesses that create value and enhance competitiveness.

However, after the Jinmao platform was launched, no one paid attention to it for a long time. "After communicating with many enterprises, we found that enterprises were unwilling to take the risk of being the first to eat crab because they did not understand the platform," said Wang Huidao.

Opportunities always favor those who are prepared. When Wang Huidao and his team members searched everywhere for business breakthroughs, the Jinmao platform received a help message. Due to its small scale, lack of credit record in the bank and lack of financing channels, Qingdao Jinshangxing Import and Export Co., Ltd. was unable to expand production and complete orders from major customers. "After being introduced by a friend, I asked the platform for help with the idea of trying it out. After evaluation, the platform soon provided the company with 5 million yuan of financial support, and all problems were solved." The person in charge of the company told reporters.

Since then, part of the financial and tax work of Qingdao Jinshangxing Import and Export Co., Ltd. has been entrusted to the Jinmaotong platform, which has not only saved a lot of expenses, but also solved many practical problems, allowing the company's employees to focus on business development.

With the one-stop service, Xinhuajin Group has won the trust of more and more small, medium-sized and micro foreign trade enterprises, and has driven these enterprises to gradually transform their traditional business model and development mode, from focusing on all aspects of the foreign trade practice process in the past to focusing on the uniqueness and value creativity of their own resources, so that the endogenous ability of sailing to the sea is constantly enhanced.

Integrate resource elements

The rapidly changing international trade environment conceals various trade risks. Due to the low profits of small, medium-sized and micro enterprises, they are reluctant to purchase export credit insurance, which leads many enterprises to be helpless when they encounter arrears, defaults and other situations overseas.

"We should not only provide timely help, but also make the best of it." Wang Huidao said that in order to help small and medium-sized micro enterprises avoid foreign trade risks, Xinhuajin Group cooperated with China Export&Credit Insurance Corporation, adopted the platform intensive insurance mode, reduced the export credit insurance rate by 60%, and increased overseas buyers' credit investigation services, It effectively reduces financial risks while reducing the premium burden for small and medium-sized enterprises.

Based on his decades of foreign trade experience, Wang Huidao has selected a number of risky customers for many enterprises through "seeing, hearing and inquiring", thus avoiding losses. He also transformed his experience into high-quality training content, creating a team with professional ability to identify customers. As long as the enterprise needs, team members can go abroad to help the enterprise identify customers.

After years of exploration, Xinhuajin Group, while improving its one-stop foreign trade service capability, continues to integrate various resource elements and strive to become a "gas station" for small, medium-sized and micro enterprises. For example, through big data analysis, we can accurately find customers for small and medium-sized enterprises, provide the latest trends of the industry according to the demands of enterprises, and help enterprises seize market opportunities and explore new business growth points.

Shandong Importer Network Technology Co., Ltd. has achieved leapfrog development under the promotion of Xinhuajin Group. Wu Huijun, the head of the company, told reporters that it was difficult for the company to develop customers in the international market before. In recent years, with the help of the powerful marketing network of Jinmao Platform, as well as the popularity, customer channels, professionals and other high-quality resources of Xinhuajin Group, it has expanded new customers in New Zealand, Australia and other countries and regions. Since 2021, the company's annual operating revenue has increased by about 50%.

With service upgrading to boost foreign trade potential, Xinhuajin Group helped nearly 1000 small and micro enterprises increase their annual export from tens of thousands of dollars to more than one million dollars.

Mining data potential

Small, medium and micro enterprises generally face financing difficulties. In this regard, Xinhuajin Group, through the way of intensive resource packaging, unified credit from the bank, and then provided export invoice financing, order financing and other financing projects according to the needs of enterprises, so that small and medium-sized foreign trade enterprises can also obtain financial support without having to go to the bank. Up to now, through intensive credit, small and medium-sized micro enterprises on the Jinmao platform have accumulated more than 1 billion yuan of financing from banks, greatly easing the financial pressure.

With the development of digital economy, Xinhuajin Group has begun to explore the solution to the credit problem of small and medium-sized micro enterprises with digital empowerment. The company takes the international trade comprehensive service platform as the application scenario, through the blockchain technology enabling to increase business credit, links the information flow, trade flow, logistics and capital flow data and financing data in the foreign trade business process, and reduces the financing costs of small and medium-sized micro enterprises. At the same time, through multi-point data exchange, a full dimensional database of logistics information is formed, and data is pushed intelligently according to different financing needs of customers, so as to achieve the organic integration of "trade+blockchain+supply chain finance".

Wang Huidao introduced that relying on blockchain, Xinhuajin Group can use distributed ledger, consensus mechanism, encryption algorithm and other technologies to ensure the integrity, permanence and immutability of transaction data of SMEs. The company also built an inclusive, efficient and convenient financial system through in-depth cooperation with banks and other financial institutions, so as to improve the ability and efficiency of inclusive financial services. At present, the company has completed the preliminary connection between the foreign trade comprehensive service platform, blockchain platform and financial institutions.

"The whole platform must be fully digitized in order to exert the power of turning a little 'number' into gold," said Wang Huidao. Previously, small and medium-sized enterprises had to manually fill in various paper forms for customs declaration, logistics, settlement, etc. when placing an order, which was not only cumbersome, but also the paper documents could not reflect the data value. To this end, Xinhuajin Group has spent tens of millions of yuan to build a set of "business financial integration system", so that small, medium-sized and micro enterprises can achieve one-stop operation through mobile APP, convenient and efficient, and can fully tap the potential elements of data, further promoting the high-quality development of small, medium-sized and micro enterprises.

"We will continue to work hard to put in place various policies and measures of the state to support foreign trade enterprises, so that small, medium-sized and micro enterprises can get real help and development," said Zhang Jianhua.