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Mini World Attends China International Clothing Expo

2024/3/11 21:04:00 7

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　　 From March 6 to 8, 2024 China International Clothing and Accessories Expo (Spring) (hereinafter referred to as "CHIC2024") was grandly opened in Shanghai National Convention and Exhibition Center. The domestic famous sandbox creative platform Mini World joined hands with the clothing brand GUANJU Guanju to participate in the exhibition, and delivered a keynote speech on "Mini World IP Enabled Commercial Products" during the exhibition. In addition, the mini world IP that participated in the exhibition for the first time also won the "CHIC AWARD 2024 Market Potential Award" issued by the CHIC Organizing Committee, laying a solid foundation for this national game category to enter the clothing industry.

　　 It is understood that Mini World is a domestic sandbox creative platform mainly based on self-developed engine launched by Shenzhen Mini Play Technology Co., Ltd. in 2016, with monthly live users once exceeding 130 million. This joint exhibition with Guanjuji GUANJU, an original designer brand of new national style clothing, aims to pass on the intangible heritage inheritance owned by Guanjuji GUANJU, as well as the artistic refinement and inheritance innovation of excellent traditional Chinese culture, to more young user groups.

　　 Since its inception, Mini Creative has always focused on the life, education and growth of young people. After eight years of brand accumulation, its sandbox creative platform, Mini World, has continuously strengthened user creativity and creativity, users' love for roles and IP, and users' interactive experience. Teenagers of all ages have grown together with the Mini World, building a highly cohesive and growing IP ecological community, which not only has strong brand influence and value online, Brand IP also has a broad space for multi-dimensional industrial growth offline, building four major maps of film, animation, paradise and derivatives. The debut of this CHIC2024 spring exhibition also marks the next new version of Mini World IP.

　　 At present, Mini World has more than 5000 SKUs, covering books, stationery, toys and other fields, with an annual sales volume of more than 500 million; MINITOY under Mini World has a number of blind box products, such as Girl Group Series, Mimeng Series, Fairy Tale Series, and House Series, with more than 25 million fans. It has not only touched various offline life scenes, but also successfully created a new landmark of offline travel represented by Shenzhen Happy Valley's Mini World theme park. The IP co creation model has achieved fruitful results.

　　 In the IP matrix content development section, the animation drama "Flower Rain Journey" has played more than 1.5 billion throughout the network in the four seasons. In 2019, the number of fans of the virtual idol flower building officially hatched has exceeded 22.5 million. The serialized comic work "The World of Dragons" has broken through 170 million in popularity only on Tencent's single animation platform. The animation series "Guard of the Mini World" and the cinema film "Awakening of the Mini World" IP film and television works have also achieved good market response, realizing the three-dimensional and efficient landing of matrix content in short and long video platforms, cinemas, radio dramas, comic magazines and other multi-channel.

　　 Ye Baiyan, Deputy General Manager of the Mini Vision IP Business Department, said in the keynote speech of "Mini World IP Enabled Commercial Products": "This exhibition CHIC2024 will become a new starting point for the exploration of the mini world IP business. Its strong fan power, reach power and evolving creativity can bring huge imagination space for entering the clothing industry".

　　 In the salon activity at the same time of the exhibition, Ye Baiyan once again emphasized that as a sandbox creative platform with a lot of UGC content, the DIY personal style created by users in the Mini World has a profound impact on players' choice and creation of their own image in real life. Through the interactive experience of DIY elements and different styles and designs, teenagers can explore their own aesthetic views and style preferences, thus cultivating a more unique and personalized aesthetic view, creating their own personal style and social attributes, and constantly providing inspiration and new possibilities for the development of offline fashion industry.

　　 As a landmark exhibition brand in the clothing industry with a history of more than 20 years, CHIC has always held the exhibition with the purpose of "guiding the progress of China's clothing industry and promoting the development of China's clothing brands", and is known as one of the wind vanes of the development trend of the clothing industry. During this spring's exhibition, more than 5000 exhibitors from more than 30 countries and regions around the world gathered in Shanghai. The new force represented by the mini world will further release the surging function of fashion brand and national IP integration, and promote the integrated development of fashion and game industry.

　　 "Inspire imagination and create happiness" is the development concept that Mini World always adheres to. This debut of CHIC is also the first time that Mini World has shown its exploration in the field of fashion trends, bringing innovative fashion experience and personalized expression from online to offline for brands.

　　 In addition, Mini World has reached further strategic cooperation with the China National Garment Association and become a member of the presidium of China International Children's Fashion Week, adding new momentum to the development of new quality productivity of the clothing industry while achieving two-way travel between brands and users.