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The Special Training Camp Of The 13Th "Big Wave Cup" China Women'S Wear Design Competition Is "In Full Swing"

2024/3/19 16:36:00 13

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On March 13, the special training camp of the 13th "Dalang Cup" China Women's Wear Design Competition of "Green Wing # East" was opened in Dalang Fashion Town. The 20 groups of designers who have gone through the fierce competition in the preliminary evaluation formally embarked on the special training camp and the final trip, and spent 7 days in the special training camp to fully exert their creative energy, meet every challenge, and strive to become better themselves. Their light pace and confidence show the beautiful style of young Chinese designers.

The 13th "Dalang Cup" Chinese Women's Wear Design Contest was hosted by the China National Garment Association and Shenzhen Longhua District People's Government, undertaken by Shenzhen Longhua District Key Area Construction Promotion Center, China National Garment Magazine, Shenzhen Longhua District Dalang Sub district Office, and co sponsored by China Textile Publishing House Co., Ltd.

In recent years, a major innovation highlight of the "Big Wave Cup" China Women's Wear Design Competition is undoubtedly the first place to join the closed assessment link of special training camp before the final to comprehensively assess the comprehensive ability of designers. This competition has further improved on the previous evaluation mechanism, including the evaluation results of the special training camp into the overall results. The comprehensive results of the special training camp account for 30%, and the final results account for 70%. The comprehensive quality of young designers is comprehensively evaluated from multiple angles and links.

It is particularly expected that the 13th "Big Wave Cup" China Women's Fashion Design Competition will continue to launch the first domestic documentary of fashion design competition, "Chasing the Waves, Designers" (season 2), which will record the true performance of 20 groups of players during the special training camp, showing the true talents and unique style of the players in all aspects. At present, the competition has released several short documentary videos, Attract a number of mainstream media platforms to be the first to broadcast, so that the fashion loving public can focus on the growth and transformation of the Chinese original fashion designer group.

They shine like stars

The 13th "Big Wave Cup" Women's Wear Design Competition in China takes "Green Wing # East" as the theme, and under the background of "East" as the design context, it is expected that designers will pursue fashion pioneers while taking into account the "sustainable beauty" with the earth, so that "green" will become the wings for designers to achieve creative design and fly freely.

After layers of screening, the successful candidates in the special training camp are one in a thousand, and the identity and career composition are increasingly rich. More than half of them are experienced and mature brand designers, new designers and independent designers. At the same time, there are many excellent graduate students from famous fashion design colleges. There are Japanese players and overseas designers coming from abroad, and there are senior designers who have worked for several years in Issey Miyake, Masefield, Yinger Fashion Group, Filo, and Ma Yanli's "big factory" of advanced customization; Some have their own studios or independent brands and are young brand managers; There are national senior tea artists and inheritors of intangible cultural heritage; There are also outdoor sports coaches, current bloggers, photography experts and other cross field players. They integrate their respective expertise into fashion, so that people can see the infinite extension and possibility of sustainable development of clothing.

Among them, Wu Pengpeng from Yangzhou is the co-founder of Wonderful Ability Fashion Design Yangzhou Co., Ltd; Liu Hongchao is the founder of Foshan Xiliu Fashion Design Co., Ltd. and the manager of artistic knitting brand ALOCHF; Song Zuyao has his own original designer brand ZUYAO SONG, and he is also one of the top ten fashion designers in Hebei and one of the top 100 young fashion designers in Beijing, Tianjin and Hebei; Ye Guoping is a national fashion brand designer; Jiang Yujie is from Nanjing Model Institute of Special Education, which has held public welfare activities for hearing impaired children for many times. In her sharing, she called for more attention to special groups in clothing design; Bai Wenhan, as the fourth generation inheritor of Wuhu intangible cultural heritage "Wuhu Pulp Dyeing Skill", is also a national senior tea artist and Zen tea art designer.

Japanese contestant Liangyu and his partner Chen Xiuyu have a clothing brand called "RYO" in Japan. They will jointly cooperate with the high-end women's clothing brand Song of Song from Dalang in 2021 and 2022 to launch clothing with great temperature and life. As the founder and manager of the sustainable fashion brand, Jiang Shanzi, co founder of the International Youth Sustainable Innovation Conference, member of the Fashion Arts Professional Committee of the China Fashion Designers Association, and member of the China Fashion Color Association, has participated in the Global Youth Zero Carbon Future Summit, the International Youth Sustainable Innovation Conference COP28 The 28th United Nations Climate Change Conference and other sustainable green conferences have brought rich inspiration to his shortlisted work Infinite Circulation

The 20 finalists' works are all more in-depth in their thinking and creativity on the theme of sustainable fashion. The fabric sustainability, traditional culture sustainability, brand vitality sustainability, design strength sustainability and other trends are diversified, which can be seen in their works.

Every day is bright and warm

The daily arrangement of the special training camp of this competition has made the players feel happy. Many rounds of assessment and fierce competition have made them unforgettable.

After coming to the town to report, the first assessment was the "This is me!" self introduction link to greet the 20 groups of players. They made excellent speeches around theme interpretation, clothing profession and fashion expression. Liu Xiaoqing, the chief editor of China Fashion Magazine, the journal of the China Fashion Association, Liu Yong, the winner of the 20th and 24th China Fashion Design "Golden Summit Award", CEO and creative director of Yonghui Fashion Culture (Shenzhen) Co., Ltd., and the globally influential blogger, stylist, and advertisement planning humanistic gentleman, as the judges, comprehensively evaluated the contestants. The opportunity is rare. The contestants grasped the opportunity to show themselves and showed their infinite possibilities to the judges every minute.

? Liu Xiaoqing, Chief Editor of the Journal of China Fashion Association

? Liu Yong, the winner of the 20th and 24th China Fashion Design "Golden Summit Award", CEO and Creative Director of Yonghui Fashion Culture (Shenzhen) Co., Ltd

? Global influential blogger, stylist, and advertising planner

For the arrival of the contestants, Ye Zhi, the relevant person in charge of the Construction Promotion Center in Longhua District, Shenzhen, delivered a warm speech, comprehensively introducing the unique industrial advantages of Dalang Fashion Town and many policies to support the development of designers. Ye Zhi said that as the only fashion town in the Greater Bay Area of Guangdong, Hong Kong and Macao, Daliang Fashion Town, which has hosted the "Daliang Cup" Women's Wear Design Competition for 13 consecutive years, has successively won the "National Foreign Trade Transformation and Upgrading Demonstration Base", "National Fashion Apparel Industry Famous Brand Demonstration Area", "China Garment Regional Brand Pilot Area", "Fashion Industry Cluster Regional Brand Construction Pilot" The national honor of "Textile and Garment Creative Design Pilot Park" has formed the industrial pattern of "National Women's Wear Watch Shenzhen, Shenzhen Women's Wear Watch the Big Wave", with special emphasis on talent training and introduction. In recent years, Dalang Fashion Town has been promoting green and financial development, creating a benchmark for the integration of "digital+fashion", fully releasing the high-quality ecological endowment of "Xanadu" in Dalang District, taking the beautiful pastoral style as the driving force for the development of the fashion industry, and attracting high-end design talents and headquarters garment enterprises to settle down. So far, Dalang Fashion Town has introduced more than 700 fashion and supporting enterprises, and more than 1000 creative design talents have gathered here, realizing the transformation of the industry from a low-end industry of "OEM" to a cutting-edge fashion brand of independent innovation.

In order to make the contestants better understand the town, the organizing committee led the contestants to visit several women's head wear enterprises located in the town. They first came to Shenzhen Masefield Fashion Group, which was deeply shocked by the scale of this unique enterprise in China and even in the world. Masefield's headquarters is located in the central area of Dalang Fashion Town, and its headquarters buildings with artistic beauty are the beautiful business cards of the town and even Shenzhen. Vine like porcelain chips, canopy like eaves, public transport towers blooming like flower buds, and whirlpool like walkways... Everyone is impressed by the architectural style full of natural beauty here, just like landing in another planet's fantasy world. The architect also used a large number of recyclable environmental protection materials, such as waste porcelain chips from Jingdezhen and Foshan, which were broken and re arranged in all corners of the building. What's more surprising is that at this time, Masefield's 30th Anniversary Culture and Art Exhibition was on display. The contestants were immersed in the brand's concept of art and environmental protection conveyed by Masefield's clothing. While capturing light and shadow with cameras, they marveled at the beautiful moment when the sun shines on the building.

After that, they came to the intelligent workshop of Wingaid Fashion Holding Group. The contestants actually felt that Wingaid had taken successful measures in digital transformation in design and research and development, production and manufacturing, supply chain management, consumer service, etc., and also recognized that the clothing industry could glow with youth in digital empowerment and green transformation, making the development of the industry healthier and better.

Competitors and friends

The second round of assessment team war "blind date and ie family" link focuses on designers' ability to unite, cooperate and communicate with each other, and the team shares collective honor. The 20 contestants were divided into four groups by drawing lots, and one team leader was selected. According to the theme of "flowers", they used two sets of brand clothes to match and shoot fashion blockbusters in four designer brand studios located in INPARK Cultural Creative Park, namely, CHICO MAO, DAQINGLIU, JOYCE EN BLEU and NOTHING NINE.

Some groups calmly held group meetings before the official competition to analyze the brand style characteristics, clarify the division of labor, and accurately capture the shooting scene; Some groups spent a long time in the process of organizing and matching. They were orderly, with clear theme ideas, and quickly found a suitable place to take photos. The judges said that the contestants' works let them see the new style of their brand, and some photos can even be directly used as brand posters. At the same time, they also gave professional suggestions on the match details of the players, such as the choice of accessories, the depth of the same color system, and the transition of color contrast.

? Judge of team battle: Mao Baobao, the winner of the 27th "Golden Summit Award" and the founder and creative director of CHICO MAO brand

? CHUYI, Vice President of Guangdong Fashion Design Association Liu Qing, Manager of STDIO, Founder of DAQINGLIU Brand, Founder of XIAOLIWU Brand

? Ling Lu, founder of independent designer brand JOYCE EN BLEU

? Chlo é, founder of designer brand NOTHING NINE

The special training camp of the 13th "Big Wave Cup" China Women's Wear Design Competition was strongly supported by Shenzhen Masefield Fashion Group, Wingaid Fashion Holding Group, INPARK Fashion Industrial Park, Yichai Fashion Trade (Shenzhen) Co., Ltd., as well as designers Mao Baobao, Liu Qing, Linglu and Chlo é. With their participation, the "Big Wave Cup" China Women's Wear Design Competition is rolling forward.

Big shot sharing money can't buy

On the one hand, the athletes output their creative energy in the special training camp. At the same time, the special training camp is also committed to instilling professional knowledge for all athletes, and has arranged several "famous teacher lectures". Through senior designers in the industry and globally influential bloggers, we share valuable experience and unique insights with the contestants, guide them how to combine creativity with market demand, how to grasp popular trends and apply them to design, and how to effectively use social media to promote their works.

The global influential blogger, stylist, and advertisement planning humanistic gentleman shared around the theme of "how young designers create personal IP through the media platform to generate commercial value". She suggested that young designers should give play to the personal long board effect to make their works generate commercial value. Faced with various social platforms, designers should make bold attempts to explore their own potential and improve their overall quality. The contestants expressed that they benefited a lot and talked with Wenjun warmly.

Mao Baobao, the winner of the 27th China Fashion Design "Golden Summit Award" and the founder and design director of CHICO MAO, encourages young designers to work hard for their dreams, establish their own design style and constantly innovate and express, Instead of constantly changing the brand positioning and brand image with the change of market and current popular elements, let the public see the breakthrough of the brand and let the world see the infinite power of Chinese original design.

The special training camp of the 13th "Big Wave Cup" China Women's Wear Design Competition is still continuing. The final challenge is coming, and the contestants will also face a new round of competition.

At 19:00 on March 20, the final and award ceremony of the 13th "Green Wing # East" China Women's Wear Design Competition "" Big Wave Cup "will be grandly opened at the fashion show on the first floor of the public service platform of Shenzhen Big Wave Fashion Town, where 20 groups of players will compete at the peak. Who can win the contest? Who can win the 300000 "Golden Wave Award"? Who can stand on the runway of AW24 China International Fashion Week? Whose clothes can make popular stars wear and appear on the cover of China Fashion magazine? What transformation has wave, the virtual spokesperson of "Big Wave Cup", experienced after a year of debut? Coming soon!