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Beijing Fashion Week Spring Dance, New Fashion

2024/3/20 18:35:00 21

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　　 The spring breeze dances with neon clothes, which is a new fashion. On March 18, the AW2024 Beijing Fashion Week, which carries the oriental flavor and international vision, launched a wonderful opening together with Xiongying Gaiya Legend and Huaxia Bihua 2024AW brand. The theme of this season's Fashion Week is "rebirth of environment", which aims to use innovation to forge new design concepts, inspire new business wisdom, make the business atmosphere more diversified, and further boost the construction of Beijing as an international consumption center city.

　　 From March 18 to 22, as one of the key activities of the 2024 Beijing consumption season, AW2024 Beijing Fashion Week will hold a series of colorful activities in Chia Tai Center, such as trend release, trade show, digital fashion, etc., to promote the high-quality development of the capital's fashion culture industry through the interweaving collision of art, culture, science and technology and the deep integration of trend trends.

　　 New Chapter of Layout and Development Create "Collaborative Innovation" Value Growth

　　 Gu Weida, Chairman of the Presidium of Beijing Fashion Week Organizing Committee and Secretary of the Party Committee and Chairman of Beijing Fashion Holdings Co., Ltd., said in his speech that Beijing Fashion Week, as an important platform for the fashion industry in the capital, has been following the important decisions and arrangements of the central and municipal committees for nine years, keenly grasping the key driving force of technological innovation for industrial upgrading, and working with well-known brands and designers, Display trend creativity, create diversified fashion consumption experience, continue to lead the fashion industry to in-depth exploration and innovation, and open a new chapter in the capital's fashion culture industry.

　　 At the opening ceremony, Beijing Fashion Week signed a strategic cooperation contract with Wanda Business Management Beijing City Company and Jiangsu Changshu Fashion City Management Committee to create value growth for collaborative innovation for Beijing Fashion Week.

　　 Guo Yonghao (left), Deputy Secretary of the Party Committee, Director and General Manager of Beijing Fashion Holding Co., Ltd., and Sun Kai (right), General Manager of Wanda Business Management Beijing City Company jointly held the signing ceremony of strategic cooperation between the organizing committee of Beijing Fashion Week and Wanda Business Management Beijing City Company

　　 The strategic cooperation between Beijing Fashion Week and Wanda Business Management Beijing City Company marks the deep integration of fashion and commerce, and also fully reflects the regional linkage effect and industrial upgrading demands under the background of Beijing Tianjin Hebei coordinated development. Wanda Business Management Beijing City Company has effectively promoted local economic vitality and consumption upgrading by virtue of its extensive and successful business layout in Beijing and Beijing Tianjin Hebei region. The two sides will work together to share resources and complement each other's advantages, and introduce the international cutting-edge fashion trend into the business ecosystem of Beijing Tianjin Hebei region, which will further improve the regional fashion culture atmosphere and consumption quality, promote the overall leap and coordinated development of the fashion industry chain in Beijing Tianjin Hebei region, and implement the new urbanization and regional economic development strategy oriented by innovation driven and integrated development.

　　 Guo Yonghao (left), Deputy Secretary of the Party Committee, Director and General Manager of Beijing Fashion Holding Co., Ltd., Gu Xinxin (right), Member of the Party Working Committee and Deputy Director of the Management Committee of Jiangsu Changshu Fashion City, jointly held the signing ceremony of strategic cooperation between the Organizing Committee of Beijing Fashion Week and the Management Committee of Jiangsu Changshu Fashion City

　　 At the same time, the organizing committee of Beijing Fashion Week and the management committee of Changshu Garment City in Jiangsu Province have strategically joined hands to strengthen the specific practice of cooperation between Beijing and the Yangtze River Delta region. The two sides will drive regional economic growth and industrial upgrading in both cities and in a wider range by sharing development concepts, integrating supply chain resources, strengthening talent exchange and R&D cooperation, etc.

　　 Zhao Zhe (left), general manager of Beijing Fashion Week Co., Ltd., Wu Xiaojun (right), associate professor of the School of Fashion Arts and Engineering of Beijing Institute of Fashion Technology, director of the Research Center for Fashion Culture and Design Innovation, and director of Hetian Textile and Clothing Industry Research and Design Innovation Project Jointly signed for the first issue of Khotan: The Practice of Chinese Modernization in the West - Hetian Textile and Garment Industry Research and Design Innovation

　　 In addition, at the opening ceremony, Beijing Fashion Week, together with the School of Fashion Arts and Engineering of Beijing Institute of Fashion Technology, jointly launched the launching activity of the new book "Wanfang Music Playing in Khotan: Practice of Chinese Modernization in the West - Hetian Textile and Clothing Industry Research and Design Innovation", and witnessed the construction achievements of "Beijing Intangible Cultural Heritage Fashion Culture Incubation Platform" of Beijing Fashion Week with the audience.

　　 Release market potential and ignite consumption enthusiasm of "fashion and enjoyment"

　　 In the wave of globalization, international consumption center cities have become the key force to promote fashion trends and consumption growth. As an important carrier of the capital's fashion industry, Beijing Fashion Week actively implements the relevant requirements of the Municipal Bureau of Commerce's Work Points for Beijing's Cultivation and Construction of an International Consumption Center City in 2024, and assists in the cultivation and construction of Beijing's international consumption center city.

　　 In the "Fashion Enjoyment Festival" activity of Beijing Fashion Week held from March 16 to 24, Beijing Fashion Holding Group's Xuelian, PURE TOUCH and other fashion brands deeply participated in the event, together with Wanda Business Management Beijing City Company's 12 stores in Beijing, and a total of 18 stores under Wangfujing Group's department stores, Dong'an Market, Chang'an Mall, etc., to jointly create a three-dimensional A new scene of diversified fashion consumption. During the event, offline physical stores and online e-commerce platforms of major brands will simultaneously carry out promotional activities for new spring products to stimulate consumption enthusiasm and lead a new round of consumption boom.

　　 At the same time, the WEEK UP Fashion Show specially launched by AW2024 Beijing Fashion Week provides a platform for exhibiting brands to display innovative design, expand business channels and connect multiple resources. WEEK UP Fashion Exhibition will bring together famous brands such as Jinsheng · Zhang Yichao, Chuhe Tingxiang, Gong Yi, Lei Meng, China Ice Snow, ATLEO, etc. to display the latest fashion design concepts, integrate cultural elements of intangible cultural heritage, and aim to create a featured trade exhibition integrating fashion design and traditional crafts, further promoting the development of fashion consumption in the capital.

　　 Digital fashion sets sail to activate the surging momentum of "new quality productivity"

　　 The ship of digital fashion has set sail, and its powerful force is activating the deep momentum of "new quality productivity" and moving forward in the wave of high-quality economic and social development.

　　 Beijing Fashion Week is committed to continuous exploration in bridging the gap between tradition and the future, integrating reality and virtual boundaries, and actively capturing the decisive role of scientific and technological innovation in industrial upgrading and transformation. With profound insight and forward-looking practice of the era proposition of "new quality productivity", this Fashion Week has made bold breakthroughs and pioneered the introduction of online virtual publishing and AI digital people conference and other cutting-edge scientific and technological means, so that scientific and technological factors have penetrated deeply into the core areas of the fashion industry. The live broadcast of the show, by means of online direct access to the brand show, achieves global instant communication, and fully demonstrates the endless extensibility and inclusiveness of technology for the fashion industry. At the same time, short video content is used for trend release to attract the attention of the younger generation in a novel and unique form, and effectively stimulate the innovation vitality of the industry.

　　 Focusing on the theme of "à i will... beyond the border", the digital agenda explores the endless possibilities of technology and fashion integration, and fully empowers designers and brands with digital means. It is worth noting that the innovative introduction of the national fashion image AI digital person "Brocade" as the digital leader of intangible cultural heritage fashion in this Fashion Week is a vivid interpretation of the concept of "new quality productivity". With the help of digital technology, "Jin" carries and inherits the profound culture of national style and tide, and interprets and interprets the modern transformation and innovative development of Chinese excellent traditional culture from a new perspective.

　　 New National Tide and New Insight Compose the Poetic Manifesto of "Renewal of Context"

　　 During this season's Fashion Week, many big shows, such as the legend of Xiong Ying Gaiya, SHEGUANG HU, JOYA MA, J BY HO, outstanding works of Beifu teachers and students, designer Li Wei's press conference and Singularity Plan, and a line of young popcorn fashion designers' joint press conference, will be staged one after another. They will show the charm of Chinese fashion culture with unique style and concept, and demonstrate the new fashion trends in the international perspective.

　　 Among them, the Gaia Legend brand deeply integrates Chinese traditional crafts and contemporary art aesthetics, showing the unique charm of Chinese wisdom aesthetics and excellent clothing skills. Huaxia Bihua series interprets the elegance of oriental women as a flowing oriental aesthetic scroll; With its unique design philosophy, "Hu's Aesthetics" and exquisite craftsmanship, Hu Sheguang brand, which has long been engaged in high-end clothing customization, shows the charm of the blending of eastern and western cultures; Designer Li Wei's design works are just like an artistic feast of vision and soul. She skillfully integrates traditional Chinese intangible cultural heritage skills such as cut silk, dyeing and weaving with modern design concepts, making clothing a bridge connecting nature, technology, fashion and art, and creating a poetic landscape like world view.

　　 In addition, JOYA MA shows the strength and unique charm of modern women through the combination of luxury and surrealist art; J BY HO focuses on the theme of modern women's independence and self-confidence, and uses fashion language to interpret in simple terms; As a new project launched by this season's Beijing Fashion Week, "Singularity Plan" is committed to supporting the growth of young Chinese designers in an all-round way, building a platform for them to show talent and collide creativity, and injecting fresh innovation power and inspiration into the whole fashion industry.

　　 The five-day AW2024 Beijing Fashion Week will gather international and domestic design elites with the poetic declaration of "rebirth of environment", see the wisdom of the future of business, and create a stirring fashion symphony.