"New Chinese Style" Is Popular, "China'S Button City" Is In Short Supply Of National Style Buttons

"At the peak, our daily production of buttons reached more than 8 million. At present, the whole town of Qiaotou has developed nearly 3000 new national style buttons." Qiaotou Town, Yongjia, Wenzhou, Zhejiang, is known as the "City of Buttons in China". Gao Qian, Executive Vice President of Qiaotou Buttons Chamber of Commerce, said that after the national style clothing represented by "New Chinese Style" continued to be popular, The matching Chinese buttons were once in short supply.

Guofeng button production site. Courtesy of Zhou Yuanbei

Walking into the local Wenzhou Weida Industry and Trade Co., Ltd., we can see that the automatic button making machine operates in an orderly manner, and round Guofeng buttons are produced continuously after machining, punching, polishing and other steps.

Chen Cunyi, the person in charge of the enterprise, said that the national fashion trend has been strong in recent years. At the end of last year, they began to produce this national style button.

As the thickness of Guofeng buttons is different from that of traditional buttons, in order to further improve production efficiency, the above enterprises have installed a vibrator turntable on the button making machine instead of manual work, and the daily production of this button has also doubled.

"The national style clothing, including this button, is expected to be popular for some time, so in addition to this versatile style, we plan to produce some products in different colors, styles and types to better meet the market demand," Chen Cunyi said.

Guofeng button. Courtesy of Zhou Yuanbei

In addition, in Wenzhou Gaoerda Button Jewelry Co., Ltd., five or six button making machines in the enterprise workshop are also specializing in the production of "dish bead buttons", a popular button, with a daily output of more than 100000 buttons.

"In ancient times, there was only a plate button, but we add beads in modern times, which is more fashionable." Gao Qian is also the chairman of Wenzhou Gaoerda Button Jewelry Co., Ltd. He introduced that with the national trend and the Han clothing craze, more than 70 button companies and processing factories, large and small, in Qiaotou Town, have participated in the production of this button, And the number of enterprises specializing in Guofeng buttons has also increased from two or three to seven or eight.

It is reported that Gao Qian took over the button family business from his father and has been in business for 13 years. He said frankly that in terms of the whole Qiaotou Town, it is rare for everyone to work hard for the same product since the beginning of spring this year. "The national style clothing is now in the flow outlet, whether it will be popular for a long time or not, let us see the business opportunities and potential of the national style buttons in this sub field. Under the" standardized "production of popular models, Qiaotou has more optional actions.".

It can be seen that the bridgehead button industry has a solid foundation for development. In the face of this national style button "tuyere", the local button enterprises' R&D and innovation efficiency is outstanding. They have made great efforts in bead color, pattern category, metal matching and other aspects, and also quickly occupied the Guofeng button market.

"So the national and global markets like to come here to see the goods, and our development and innovation capabilities are really first-class." Gao Qian proudly said.

(Source: China News Network)