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The Brand Of "Qi" New Aesthetic "Xu" Is Reborn, And The Fashion Trend Of Suits "Shan Shan" Is Coming

2024/3/27 22:20:00 5

With the warm spring breeze of the "Two Sessions", and under the hot discussion of actively cultivating new consumption growth points such as "fashion goods" of Chinese goods, "excellent traditional culture of China" has not only been selected into the top ten hot words, but also cultural empowerment has become the foundation of brand inheritance and innovation.

As a representative of Guochao brand, "wear a suit and choose Shanshan" has become the first choice of "fashion gentleman". In order to further highlight the beauty of innovation in brand fashion and show the cultural soul of brand value, on March 24, Ningbo Shanshan Co., Ltd., the vice president unit of China National Garment Association, launched a new chapter of elegance and elegance in the AW24 China International Fashion Week 751D · PARK79 cans with the theme of "Inception".

The feast begins with the sound of music. 65 sets of newly designed suits of different styles and styles show their exquisite tailoring skills under their handsome and upright posture. The integration of fashion and traditional aesthetics shows "vitality, elegance, wisdom and perseverance". In the new era, Shanshan has focused on deepening the core value of the enterprise, focusing on cultural empowerment, design guidance and technological support, and is facing the future. It is this feeling of not forgetting the original intention that inspires Shanshan's creative inspiration of "starting sequence". This is integration, innovation, and the remodeling of new cultural values. At this China Fashion Week conference, Shanshan explained the fashion proposition of the future Shanshan brand from different themes such as fashion commuting, poetic life, REMIX, Hello Mr.

Fashion commuting

"Type" is overlapping and "rise"

In the busy city life, seeking survival is also faced with inner confusion. The first series, the fashion commuting series, takes "overlapping" as the theme, aims to open a dialogue with the world through inward perception, respond to diversified consumption needs, adopt an open and inclusive attitude to promote new pragmatism, and explore rational consumption. This series emphasizes the combination of practicality and detail, and the style is constantly updated as time goes on. The clothing design takes comfort as the core, integrating caring beauty, experiencing beauty and realistic beauty. In the diversified lifestyle, Shanshan subverts the traditional suit design and combines fashion elements and modeling skills to show young people's changeable fashion attitude and unique style.

Poetic life

"Undertaking" of the main road continued

Deeply influenced by Chinese traditional culture, we all aspire to the life philosophy of simplicity and unity of nature and man, and pursue sustainable fashion and sustainable cycle. The second series of "poetic life" aims to show the internal dressing philosophy of Chinese youth through design, change from material to spirit, and promote a simple, high-quality and sustainable comfortable lifestyle. Inspired by the leisurely artistic conception and oriental Zen aesthetics, the series creates a relaxed and leisurely new era style. Through the use of soft reflective colors, it can add a sense of refinement to modern educated youth. Classic and lasting colors, as well as neutral colors and low-key colored gray systems, highlight modest luxury, practicality and sustainability. ?

REMIX

Adaptive current "turn"

Wearing reflects personality, and design conveys information. As Kim Bellard said, "The purpose of design is to reduce, not to increase." In the fast-paced and changeable life, the key is to learn to adjust yourself, find balance, perceive life and transform it into fashion creativity. The third series of "REMIX" takes "circulation" as the theme to explore the transformation of identity and environment, adapt to the present and the future, and create a unique personality. This series emphasizes breaking boundaries, cultural integration and fun confidence, presents the new attitude of contemporary Chinese youth to life, and spans the design concept of time and space through mixing and matching. The reason why Shanshan is widely loved and respected is due to its innovative spirit as always, its continuous integration of creativity and sense of responsibility, its combination of tradition and modernity, its softness and strength, and its success in shaping the brand's unique charm.

Hello, sir

Co create the future

Since the establishment of the brand, "Mr. Shanshan" has always been the pioneer of demeanor spirit and gentleman suits, and the dress scheme of successful men. The era of focusing on the new generation of aesthetics, integrating the experimental spirit, creativity and the energy of the protagonist is surging forward. The fourth series of "Hello Mr." focuses on innovation and inheritance, redefines the concept of beauty, advocates the fashion concept of "beauty of sharing, beauty of each", and opens a new magnificent chapter. This series shows the art of combination of delicacy and relaxation to meet the needs of a new generation of consumers, especially Generation Z's preference for unique personality design. It combines retro style with low-key charm, emphasizes gender inclusiveness, and leads the new trend of men's fashion through real luxury and excellent visual experience, as well as novel silhouette design.

"Qixu" is new, and it is fashionable. The successful release of the fashion trend of Chinese suits is undoubtedly another successful transformation of Shanshan's 35 years of ingenuity in making national suits. This time, Shanshan is really coming.