Sima Shanghai Fashion Week Performs "Travel In The Field" And Joins Hands With Hu Bing To Demonstrate Real Quality Wear

On March 31, Sima, a national lifestyle brand, landed at Shanghai Fashion Week, and joined hands with Hu Bing, China's top supermodel, to perform an urban "travel from the field". Integrating classic pieces and comfortable matching into multiple scenes, we can meet the needs of consumers of different identities and ages with versatile texture clothing, continue the brand mission of Sima to make mass families easily realize quality life, and let people find simple and real happiness through clothing.

　　 Return to nature and create a real quality life

The theme of this show is "travel in the field". "Wild" is a kind of emotion, a yearning for a comfortable life. Sima is well aware that relaxation and randomness have become the main theme of social emotions. Urban people are keen to break the inertia of life and yearn for the real feeling of "living here". Therefore, the brand wants to bring a pleasant wearing experience through comfortable and practical clothes, help multi age consumers enjoy a comfortable life, and implement their ideal life.

A giant tree hanging upside down in the middle of the show road is also consistent with the theme while attracting attention. It absorbs nutrients from the urban air rather than natural soil, vividly conveying that even if you are in the city, you just need to capture the time of life, you can also create an oasis in your heart, and open a show concept of "traveling in the wild" at any time. As the scene changes, the tree seems to be in a different state, where the city and nature collide and blend. More than 100 guests were immersed in this scene, exploring the relationship between the city, nature and self, and going on a spiritual journey with Sima.

　　 Eliminate complexity and simplify, return to pragmatism

At the show, Sima also expressed his understanding of real quality life with rich costumes. In order to bring comfort and quality to people of more ages, Sima upgraded the design language this time, with texture first, and subtracted for the trend. On hold clothing In addition to practical functions, it abandons complicated elements, improves the overall quality sense through low saturation colors, and provides more relaxed, simpler, and more universal clothing items based on the concept of colorful, comfortable, inclusive, and self pleasing, to meet the needs of consumers of different ages and identities. Whether "Generation Z" or young and middle-aged people, Sima's rich clothing choices and inclusive design features enable everyone to show their true selves and pursue quality life with the help of daily wear.

The products launched this time extend from the daily life of the city to a variety of scenes, including sunscreen, tooling, and assault suit. No matter in sports, commuting or leisure occasions, comfortable and lightweight clothing expression can always be quickly adapted, unlock unlimited wearing possibilities, and show the wearing texture in every move.

The whole match ingeniously overlapped the single items such as the sweater and T-shirt, integrated the elegant style of intellectuals, and presented the diverse features of contemporary cities. Checkers and jeans are interspersed and collide with each other, seeking a balance between classic and modern styles. The models wear colorful clothes to shuttle between different scenes of the city and nature, and they are relaxed without losing the sense of refinement.

　　 Beyond the limitations of the scene, join hands with Hu Bing to interpret the infinite possibilities of Sima

In this big show, Sima specially invited Hu Bing, the chief national supermodel, to parachute into the catwalk to demonstrate the brand's clothing. Hu Bing's unique modern and elegant temperament and Sima's simple and textured clothing design complement each other, showing a state of embracing life without being confined to any trend, echoing the city people's yearning for a real quality life, and highly matching the theme of the show.

When the show opened, Hu Bing appeared wearing dark green short sleeves, with a neat and simple striped long sleeve shirt inside. The casual sense of short sleeves formed an interesting conflict with the formal atmosphere of the shirt. The two classic basic styles that everyone has have re collided with each other to highlight the layering.

At the close of the show, Hu Bing continued his simple and practical style with a Maillard colored work clothes, which brought the show to a successful end. This set of modeling combines the retro style with the tooling style, which is simple and powerful, fully demonstrating the outdoor smart charm.

Hu Bing, who has multiple identities such as supermodel, actor, variety artist, anchor, etc., has a very profound understanding of the compatibility of the product advocated by Sima with multi scene clothing. Especially in different work scenes, he needs a set of comfortable clothing that can comfortably cope with various occasions. Hu Bing shared that Sima's simple and versatile design and comfortable quality can extend unlimited possibilities, enabling him to easily complete his identity transformation in different scenes, and expressed his love for multiple pieces launched by the brand this time.

　　 Feel comfortable and yearning, and travel with real feeling

In addition to joining hands with Hu Bing in this Shanghai Fashion Week show brand For the single item, Sima also announced that Zhang Xincheng and Chen Turin were brand spokesmen and women's wear spokesmen respectively. Together with two young powerful actors, they invited the public to witness the transformation of the brand from "young fashion" to "national quality".

At present, the comfortable life with simple, real and self as the background is highly sought after. Everyone is eager to regain the leading role in life, and the demand for clothing is more returning to the essence. National lifestyle brand Sima SEMIR, since its establishment in 1996, has been constantly exploring the diversified needs of the Chinese public's family scenes, always committed to the iteration and value innovation of clothing products, and continuously providing high-quality and comfortable products and services with temperature. With simple and restrained fashion and accessible high quality, the public can easily and comfortably obtain versatile fashion clothes and realize a real quality life.

In the future, Sima will still use comfortable and versatile clothing as a bridge to link the ideal life and the real world, speak for the national life, and help to enjoy a colorful and pleasant quality life.