Guangdong Implements Six Special Actions To Create New Quality Productivity Of Textile And Clothing

The textile and clothing industry is a traditional competitive industry in Guangdong. How can we promote the transformation and upgrading of the industry and realize the old trees and new flowers of the traditional industry with the overall improvement of enterprise production technology? A few days ago, Guangdong issued the Action Plan on Building New Quality Productivity of Textile and Clothing by "Wearing Guangdong Fashion Fashion Clothing" in 2024 (hereinafter referred to as the "Plan"), which proposed to implement six special actions in new industries, new manufacturing, new technology, new models, new consumption, new services, etc., to promote the upgrading of textile and clothing industry and build new quality productivity of the industry, Strive to reach 500 billion yuan in revenue of the textile and clothing industry of the province by the end of 2024.

　　 Cultivate more than 100 advantageous and characteristic textile and clothing brands

The textile and clothing industry in Guangdong has its own characteristics. The Plan proposes that all localities should promote innovative allocation of production factors and in-depth transformation and upgrading of industries according to local conditions. By the end of 2024, the province will have built more than 15 garment industry clusters with industrial chain coordination, and cultivate more than 8 national textile and garment creative design parks; Promote the emergence of new industries, new models and new driving forces, and form a batch of cases of new models and new business types that can be used for reference, and the overall solution of new technology transformation and upgrading industries that can be promoted; Promote the high-end, intelligent and green development of the industry, cultivate and develop more than 100 advantageous and distinctive textile and clothing brands, display and promote more than 500 pieces of innovative and distinctive clothing boutiques, and promote the industry to take a new quality development path led by innovation.

In order to achieve the above goals, Guangdong will promote six special actions, one of which is the special action of new vitality, new economy and industrial rejuvenation.

From the perspective of regional layout of the province, Guangdong will rely on the advantages of Guangzhou and Shenzhen to accelerate the development of textile and clothing creativity, design, innovation, brand, flexible factory and fashion consumption, international trade and exhibition, and create the "bipolar" of textile and clothing headquarters economy and creative design; Continue to promote the "three zones" of clothing industry in Shantou, Chaozhou, Jieyang, Shenzhen, Dongguan, Huizhou, and Guangzhou, Foshan, Zhongshan, and drive the development of spinning, printing and dyeing, home textile, and industrial textiles in itself and surrounding areas.

At the same time, we will support Guangqing Textile and Clothing Industry Transfer Park to build a "ten thousand mu, one hundred billion level" "China Fast Fashion Intelligent Manufacturing Base", and strengthen regional brands of textile and clothing such as China's famous clothing trade city (Guangzhou), China's famous wedding dress city (Chaozhou), China's famous craft sweater city, China's underwear and home clothes city (Shantou), and China's famous chemical fiber industry city (Jiangmen), To build famous industrial clusters such as Da Da Lang Woolen Weaving, Humen Women's Wear, Yanbu Underwear, Shaxi Casual Wear, Kaiping Jeans, etc.

The innovative development of the textile and clothing industry cannot be separated from cross regional cooperation. The Plan proposes to implement the special action of new consumption and new scene to create new industrial advantages. For example, support Guangdong textile enterprises to purchase raw materials and build planting bases in Xinjiang and other places, encourage industrial cooperation and jointly build industrial chains. At the same time, we will strengthen connectivity with Hong Kong and Macao in innovation and transformation of scientific and technological achievements, promote the landing and commercialization of Hong Kong's latest creative design and other research achievements in Guangdong, and promote joint efforts with Hong Kong and Macao to build a high-quality scientific and technological innovation demonstration base for textile and clothing in the Greater Bay Area.

Guangdong will also establish a global production system, research and development base, marketing network and transnational supply chain system, strengthen the cooperation and support for the development of RCEP textile and clothing industry, encourage the establishment of provincial and municipal RCEP textile and clothing exhibition centers and other service institutions, and strengthen cooperation with Southeast Asia, countries building the "One Belt and One Road", ASEAN and emerging markets.

　　 Cultivate more than 4500 textile and garment production and processing enterprises above designated size

At present, new technologies and materials are leading the iterative upgrading of Guangdong textile industry. Among them, enterprises are the main body of innovation.

According to the Plan, Guangdong will speed up the cultivation of a world-class enterprise group led by "chain owners", tackling key problems by individual champions, and building a foundation for "specialized, special and new" enterprises. By the end of 2024, Guangdong will strive to have more than 4500 textile and garment production and processing enterprises above designated size, more than 30 enterprises above 1 billion yuan, and one enterprise above 100 billion yuan.

In order to promote the industry to a higher level, Guangdong will implement the special action of new technology and new materials to lead the industrial upgrading. For example, encourage enterprises to strengthen R&D investment, and accelerate the promotion of key generic technology capabilities around key areas such as functional high-performance fiber new materials, high-end fibers and textiles, cutting-edge fiber new materials, textile intelligent manufacturing, and digital transformation.

Creative design can improve the fit between products and fashion trends. Guangdong will implement the design innovation enabling action, and support the construction of a number of textile and clothing design research and development centers and industrial design centers with creative design as the core; Encourage textile and garment enterprises to cooperate with garment design masters and arts and crafts masters to create a batch of luxury high-end clothing and break homogenization.

New manufacturing and new process are driving the textile and clothing industry to improve quality and efficiency. Guangdong will implement the special action to improve the quality and efficiency of industries driven by new manufacturing and new processes, and increase the policy and financial support for textile and clothing enterprises to carry out technological transformation; Explore the path to promote the overall transformation and upgrading of the textile and clothing subdivision field, and form an overall solution for the transformation and upgrading of the textile and clothing industry with new technologies.

In terms of intelligent transformation, Guangdong will promote the large-scale equipment renewal of the textile and clothing industry, cultivate a number of intelligent manufacturing system solution providers and intelligent manufacturing demonstration factories with industry characteristics, support qualified regions to explore the establishment of digital promotion centers for the textile and clothing industry, and explore the construction of a "comprehensive+characteristic+professional" platform enabling system.

Guangdong will also implement the special action of building a new model, new business type and new path for industrial development. On the one hand, guide textile and clothing enterprises to actively apply new models and new business types such as live broadcast e-commerce, cross-border e-commerce, official website direct marketing, social e-commerce, content e-commerce, search engines, traffic promotion, target crowd portraits, online and offline interaction, and achieve a double increase in sales. On the other hand, encourage all regions to actively support the new cross-border e-commerce business model, build a cross-border live broadcast industrial base, set up an independent cross-border e-commerce station, carry out relevant training and consulting services, support enterprises to develop new cross-border retail, cross-border smart procurement and other new business models, and use cross-border e-commerce to integrate and improve products, funds, technologies, customers and service resources.

Focusing on stabilizing the chain, extending the chain, supplementing the chain and strengthening the chain control, Guangdong will implement the special action of new service, new environment and new industrial competitiveness. For example, in accordance with the principle of graded responsibility of provinces, cities and counties, we should pay close attention to the construction of major textile and clothing industry projects worth more than 100 million yuan in the Pearl River Delta and more than 50 million yuan in the east, west and north of Guangdong.

(Source: Nanfang Daily)