CTGE Chaoshan: The First Chinese Underpants Cultural Festival Of The 3Rd Chaoshan International Textile And Clothing Expo Was Successfully Held

The first Chinese underpants cultural festival of the 3rd Chaoshan International Textile and Garment Fair was held, which jointly outlined the beautiful and ecological exhibition enterprises of "China underpants Grand View Garden" and gave a super high evaluation.

It is reported that in addition to the "China Panties Grand View Garden", the first "China Panties Culture Festival" also includes the show - "2024-2025 core fashion apparel item underwear fashion release", talk - "China Panties Industry Development Summit", and "China's first high-quality underwear group standard release" and other contents. The underpants branch of Shantou Textile and Garment Industry Association, a professional underpants organization, was founded on January 10, 2024. In just over two months, Shantou Underwear Branch has successfully gathered more than 2000 local enterprises engaged in research, production and operation of underpants, and used the underpants culture festival as a window to show the style and industrial features of Shantou underpants enterprises. 　　

"It is almost impossible for any exhibition to achieve a scale level of more than 100000 square meters in three years, but Chaoshan Garment Expo has done so, which is mainly due to the attention of the municipal government, the unity of industry associations and the joint efforts of enterprise colleagues. I believe that Chaoshan Garment Expo will gradually become an international trading platform for global textile underwear clothing. And the creation of the underpants cultural festival through the Chaoshan Clothing Expo is also to form a greater influence, so that the national and even global businesses can pay attention to Shantou's underpants industry, spread the influence of the industry card, and attract more businesses to Shantou for procurement, cooperation and development. " Guo Yongbiao, chairman of the underwear branch of Shantou Textile and Garment Industry Association, who is recognized as the industry leader of Shantou underwear enterprises, responded in the interview to the reasons for launching the "China Underwear Culture Festival" simultaneously with the help of Chaoshan Garment Expo, a huge flow and influence platform, and elaborated on the future development plan of Shantou underwear industry, "Next, we hope to integrate more underpants enterprises and upstream and downstream supply chain enterprises in Shantou, concentrate everyone's advantages, form a one-stop service platform for underpants, lead everyone to go out through a series of activities, and also introduce them to help everyone learn and grow. It is also hoped that in the next 2-3 years, Shantou will be able to produce a batch of high-quality underwear head enterprises with their own development core force, and these enterprises can lead more excellent underwear enterprises to jointly influence and drive the high-quality development of small and medium-sized underwear enterprises.

"With the influence of this activity, we want to launch Shantou underwear enterprises. At present, we have successfully let everyone see Shantou's large and beautiful enterprises, but in fact, we still have many small and sophisticated underwear enterprises that have not joined in. Their products are also very rich, the quality is also very high, and the style is particularly beautiful. We call on more Shantou underwear enterprises to join the big family of the underwear branch. " Lan Aiping, Secretary General of Shantou Underwear Branch, said at the scene of "China Underwear Grand View Garden", "The biggest mission of Shantou Underwear Branch is to connect more external resource channels for Shantou underwear enterprises, continue to create value for underwear enterprises, help them grow, become bigger and stronger. In the future, we will continue to serve member enterprises, so that they can really enjoy the value and resources that the branch brings to everyone."

Mao Lihui, a famous Chinese fashion commentator who planned the "Chinese underpants cultural festival", also talked about his "want to give the underpants industry a festival" against the background of "underpants shame" cultural influence The reason: "Shantou is the largest underpants industrial cluster in China, where 50% of China's female underpants and one tenth of the world's underpants were born. We have an obligation to promote Shantou's underwear industry to the world, and only from a mild perspective can more people find that the fashion value of underwear cannot be underestimated, and can also awaken the self-confidence of underwear practitioners and consumers' attention to underwear products. The success of the underpants cultural festival in Chaoshan is also due to the innovative spirit of Chaoshan people. Although the first cultural festival still focuses on the industry and entertains in a small audience, if consumers can harvest the fashion consumption culture of underpants from the cultural festival and dealers can find the selling points of underpants from the cultural festival, the consumption level of Chinese underpants will be closer to internationalization, The development of the underwear industry will also reach a different height. "

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