Guangdong Fashion Week News: Weaving Love Action × SANI Embroidery Design And Fashion Trend Creation Conference Successfully Held

On April 18, the Creative Conference on Weaving Love Action × SANI Embroidery Design and Fashion Trends was successfully held. The Creative Conference carried out in-depth exchanges on topics such as Weaving Love Action Project and intangible cultural heritage design cooperation.

2024 Guangdong Fashion Week - During the spring, the Textile Light Science and Technology Education Foundation, China Women's Development Foundation and Guangdong Garment Industry Association jointly planned the "Weaving Love Action" series of activities to enter Guangdong Fashion Week, aiming to promote Guangdong garment industry to understand the "Weaving Love Action", pay attention to and participate in social welfare undertakings, and promote garment enterprises The cooperation between the designer and the traditional handicraft embroidery mother promotes the rural revitalization, inheritance of intangible cultural heritage and the significant and effective development of public welfare undertakings. As one of a series of activities, this innovation forum aims to build a bridge between craftsmen and the market, further promote Guangdong garment industry to understand and join the "Weaving Love Action", help intangible heritage workshops and craftsmen understand the production process, market demand and development trend of enterprises, and explore the combination of traditional handicrafts and modern brands.

At the meeting, Ye Zhimin, Chairman of the Textile Light Science and Technology Education Foundation, introduced the situation of the Textile Light Science and Technology Education Foundation and the "Weaving Love Action" project to the guests. "Weaving Love Action" arouses the public's attention to "Weaving Love Action" and intangible cultural heritage fashion culture by carrying out a series of public welfare activities. Every participating caring brand is practicing social responsibility with practical actions, expressing the enthusiasm and dedication of the textile people to public welfare undertakings. "Weaving Love Action" will adhere to the guideline of promoting the development of local economy with characteristics, promoting the construction of social responsibility of textile enterprises, and leading modern fashionable life with textile industry resources, so as to contribute public welfare to rural revitalization and common prosperity, and to the construction of Chinese style modernization.

Jiang Xiaoyun, Guangdong Textile and Garment Intangible Cultural Heritage Promotion Ambassador and founder of SANI brand, led the guests to visit the company and introduced that as a brand enterprise with a high sense of social responsibility, SANI has always been concerned about and actively carry out public welfare undertakings. In recent years, SANI, adhering to the spirit of piety and exploration, has started the practice and creation of the integration of intangible cultural heritage and fashion. In 2023, through the stage of Guangdong Fashion Week, SANI will display the product series combining indigo dyeing technology with modern fashion, and give full play to the brand power to promote the commercial transformation of intangible cultural heritage values. The original temperature brought by handwork is arousing emotional resonance and also deeply touching. SANI will actively respond to the "Weaving Love Action" and continue to explore the national culture and handicrafts, so that the oriental crafts and Chinese culture can continue to show the value of beauty and glow new vitality.

In the exchange session, five embroiderers from the "genius mother" dream workshop respectively introduced the intangible cultural heritage workshop and the inheritance of skills, and communicated with everyone around the weaving love action project, embroidery design cooperation, etc., to jointly explore the best way to combine traditional crafts with the fashion market.

Liu Ying, the leader of Kaili Miao Embroidery Dream Workshop, a "genius mother", expressed her great gratitude to the "Weaving Love Action" for bringing Miao Embroidery to the stage of Guangdong Fashion Week, giving a new opportunity to show the national culture.

Pan Xiaohui, the backbone of Kaili Miao Embroidery Dream Workshop, the "genius mother", mentioned that through this activity, she learned many designers, saw many new things, and benefited greatly. She hoped to have more cooperation with Guangdong clothing industry, bring young people's ideas into products, and let the public know and like intangible cultural heritage.

Zhang Xiaodan, the backbone of Danzhai Batik Dream Workshop, the "genius mother", shared that he learned traditional skills from his mother when he was young. As a craftsman, he has the obligation to inherit and spread traditional skills. He hopes to promote the fashion of traditional skills through his own strength, produce more economic benefits, and attract more young people to join.

Tan Yanqin, the backbone of Enshi Xilankapu Dream Workshop, the "genius mother", introduced the traditional culture and craftsmanship of the Tujia people, shared that the workshop improved the production efficiency by improving looms, and provided work convenience for the disabled, hoping that Xilankapu could integrate and innovate with more clothing bag products.

Tian Yajia, the leader of Chishui Bamboo Art Dream Workshop of "Mother Genius", thinks that the design ability of Xiuniang is insufficient at present, and hopes to cooperate with more enterprises and designers to gather strength for secondary creation, promote the transformation of intangible cultural heritage value, and enable fashion to empower rural development.