Semi Annual Performance Forecast Of Domestic Apparel Listed Enterprises In 2024

With the official end of the half year of 2024, the domestic listed apparel companies have successively released the semi annual performance forecast of 2024. As of July 11, the semi annual estimated operating data of 10 listed companies are as follows:

　　 Xinhe Shares -Xinhe Co., Ltd. (Announcement No.: 2024-056): During the operation period from January 1, 2024 to June 30, 2024, it is expected that the net profit attributable to shareholders of the listed company will decrease in the same direction in the half year of 2024. The expected profit will be 3.7 million yuan – 4.75 million yuan, a year-on-year decrease of 96.14% - 95.04%.

Reason for performance change:

1. During the reporting period, the company accelerated the transformation and optimization of channels. Due to the shift of strategic focus of two brands, the other three brand channels closed stores that did not meet the long-term positioning and had poor performance, resulting in a short-term decline in operating revenue. In the future, according to the channel expansion plan, we will focus on improving the profitability of individual stores and focusing on the development of high-quality stores.

2. During the reporting period, the company optimized and adjusted the membership system according to the brand positioning, resulting in a decrease in the per capita consumption amount of members, but an increase in the per customer price. In the future, we will improve the construction of the membership system, strengthen the recruitment of new customers and repurchase of old customers, increase the number of member consumers, maintain the brand's positioning in the hearts of consumers, and enhance the brand value.

3. During the reporting period, the company replaced its personnel, introduced better talents, and iterated over talents. In the process of organizational structure change, there is still a period of integration and adaptation. Subsequently, the company further improved human efficiency and development under the measures of optimizing the company's organizational structure and improving the level of talents.

　　 Anzheng Fashion -Anzheng Fashion Group Co., Ltd. (Announcement No.: 2024-058): During the business period from January 1, 2024 to June 30, 2024, it is estimated that the net profit attributable to the owners of the parent company will be - 18 million to - 9 million yuan, which will be reduced by 45.9407 million yuan to 36.9407 million yuan compared with the same period of the previous year (statutory disclosure data).

Reasons for performance change: 1. Affected by external market environment factors and the company's adjustment to children's wear business, the company's sales revenue in the first half of 2024 declined year-on-year; 2. The franchise business model of the company is adjusted, and the revenue is recognized at retail instead of at the time of delivery.

　　 Daily broadcast fashion -Nippon Fashion Group Co., Ltd. (Announcement No.: 2024-038): During the business period from January 1, 2024 to June 30, 2024, the net profit attributable to shareholders of the listed company is expected to be - 27 million yuan, which is expected to decrease by 32.2491 million yuan compared with the same period of the previous year (statutory disclosure data).

Reason for performance change: Affected by the high base in the same period of last year and the overall market environment, the company's sales in the first half of 2024 were less than expected, and the operating revenue declined slightly. At the same time, the increase in inventory price decline led to a large decline in profits.

　　 mailyard -Hubei Meierya Co., Ltd. (Announcement No.: 2024033): During the operation period from January 1, 2024 to June 30, 2024, it is estimated that the net profit attributable to shareholders of the listed company in the half year of 2024 will be - 28 million yuan to - 14 million yuan.

Reason for performance change:

1. During the reporting period, the operating revenue decreased by about 8 million yuan. On the one hand, due to the disposal of the equity of the subsidiary Qinghai Zhongyou Health Huijia Pharmaceutical Chain Co., Ltd., the period included in the consolidated statements in this period is from January to April 2024, resulting in a decrease of about 21 million yuan in the revenue of the pharmaceutical sector over the previous year; On the other hand, clothing business income increased by about 13 million yuan over the same period last year.

2. During the reporting period, due to fierce market competition, the overall gross profit margin of the company decreased, and the cost and expense of business development increased by about 4 million yuan compared with the same period of last year;

3. During the reporting period, the asset impairment loss and credit impairment loss decreased by about 6.5 million yuan compared with the previous year due to the liquidation of unsalable goods and the decrease in the balance of large receivables over the same period of the previous year;

4. During the reporting period, the investment income decreased by about 5 million yuan compared with the previous year. The investment income of this year is mainly due to the disposal of the equity of the subsidiary Qinghai Zhongyou Health Huijia Pharmaceutical Chain Co., Ltd. The investment income of the previous year is mainly the investment income of associates and joint ventures;

5. During the reporting period, other income, non operating income and expenditure and other non recurring gains and losses increased by about 2 million yuan compared with the same period last year.

　　 Annil -Shenzhen Annell Co., Ltd. (Announcement No.: 2024-040): During the operation period from January 1, 2024 to June 30, 2024, it is estimated that the net profit attributable to shareholders of the listed company in the half year of 2024 will be negative, and the estimated loss will be 25 million yuan - 35 million yuan.

Reason for performance change:

1. During the reporting period, affected by the market environment, and the company continued to adjust the store structure according to the actual situation, the company's sales scale declined.

2. Based on the business of computing equipment of Shenzhen Annell Technology Co., Ltd. (hereinafter referred to as "Annell Technology"), Shenzhen Innovation Technology Co., Ltd. and Henan Radio and Television Media Holding Group Digital Industry Investment Co., Ltd., there may be risks in the payment collection of Annell Technology. Therefore, the Company withdraws bad debt losses from relevant accounts based on the principle of prudence, which will have an impact on the Company's net profit attributable to shareholders of the listed company in the first half of 2024.

3. In the face of the current market environment, the company actively responded by continuing to reform the operating system, optimizing organizational and human efficiency, increasing refined inventory management, strengthening cost control and other measures.

　　 Blond Rabbi -Blonde Rabbi Maternity and Infant Products Co., Ltd. (Announcement No.: 2024-028): During the operation period from January 1, 2024 to June 30, 2024, it is expected that the net profit attributable to shareholders of the listed company in the half year of 2024 will be negative, and the expected profit will be - 3 million yuan to 3 million yuan, down 60.38% - 139.62% from the same period of the previous year.

Reason for performance change:

1. Affected by the market environment of the medical beauty industry and other factors, in the first half of 2024, Guangdong Hanfei Hospital Investment Co., Ltd., in which the company shares, is expected to lose net profit, but there is a certain degree of loss reduction. According to the Accounting Standards for Business Enterprises, the company needs to recognize the investment loss according to the shareholding ratio.

2. Affected by multiple factors such as the market environment of the maternal and infant consumer goods industry and the decline in consumer demand, the sales of the company's maternal and infant clothing and supplies declined year-on-year.

　　 Aokang International -Zhejiang Aokang Shoes Co., Ltd. (Announcement No.: 2024-037): During the operating period from January 1, 2024 to June 30, 2024, it is estimated that the net profit attributable to shareholders of the listed company will be about - 19 million yuan, which will be a loss compared with the same period of the previous year.

Reasons for performance changes: 1. During the reporting period, the company's operating income declined compared with the same period last year due to the impact of the overall prosperity of the industry, slow recovery of consumer confidence, and intensified market competition. The decrease of operating revenue leads to the decrease of gross profit, which affects the decrease of profit. 2. In order to continuously improve the comprehensive strength of the brand, the company continued to invest in commodity research and development, advertising and publicity, and failed to achieve effective output in the short term. The cost control of the Company in the first half of the year failed to cover the decrease in gross profit caused by the decline in revenue, resulting in a negative net profit attributable to the parent company in the current period. The Company will actively take cost reduction and efficiency improvement measures to control cost expenditure.

　　 ST Modern -Modern Avenue Fashion Group Co., Ltd. (Announcement No.: 2024-072): During the operation period from January 1, 2024 to June 30, 2024, the net profit attributable to shareholders of the listed company is expected to be negative: - 79.8 million yuan to -53.2 million yuan, compared with the same period of the previous year: - 103.92% to - 35.95%.

Reasons for performance changes: 1. Affected by market environment, intensified competition, weak consumption and other factors, the passenger flow decreased during the reporting period, and the company's operating revenue declined compared with the same period last year, further leading to a decrease in gross profit, which led to a decline in profits; 2. Due to the fact that the litigation funds of Guangzhou Branch of International Bank of Macau Limited have not been recovered in the reporting period, about 89 million yuan has been withdrawn. According to the company's credit policy, about 18 million yuan of credit impairment losses have been withdrawn in the current period.

　　 ST Busen -Zhejiang Bucen Garment Co., Ltd. (Announcement No. 2024-057): During the business period from January 1, 2024 to June 30, 2024, the expected net profit attributable to shareholders of the listed company is negative: the expected loss is 11 million yuan – 5.5 million yuan, compared with 18.22 million yuan in the same period of the previous year.

Reason for performance change: During the reporting period, the company's management actively implemented the development goal of focusing on the main business, took multiple measures to implement the operation strategy of cost reduction, and realized the net profit loss attributable to shareholders of the listed company decreased compared with the same period last year.

　　 ST start -Start up Co., Ltd. (Announcement No.: 2024-085): During the operation period from January 1, 2024 to June 30, 2024, it is estimated that the net profit attributable to shareholders of the listed company in the half year of 2024 will be from - 6.5 million yuan to - 9.5 million yuan.

Reasons for performance change: the textile and clothing industry is highly competitive, the market recovery is slow, the company's operating income has declined compared with the same period last year, and the income failed to cover the cost expenditure during the reporting period, resulting in profit losses.

The above performance forecast data are preliminary accounting results of financial departments of different listed companies, and have not been audited by accounting firms. The specific financial data shall be subject to the semi annual report of 2024 disclosed by each listed company.