The Olympic Dividend Spillover Ignites China'S Cross-Border E-Commerce Industry Belt

"The driving effect of the Olympic Games is obvious! The number of visits to our cross-border e-commerce platform stores has increased by 30-50%." Lin Zhilie, general manager of Guangzhou Xili Clothing Co., Ltd., which is engaged in sports apparel, told reporters that in the months before the Olympic Games, more than 6000 to 7000 overseas buyers came to negotiate cooperation through Ali International Station.

"Recently, the overall sales increased by 270% month on month!" Wu Sen, the head of the enterprise mainly engaged in sports outdoor products, was surprised. Since he chose to transform from a pure production enterprise to a cross-border e-commerce enterprise, his SHEIN store orders have increased by 30% - 40% every year. This year, affected by the sports year, the sales volume has more than doubled, and the average daily shipment has reached more than 4000.

The experience of Lin Zhilie and Wu Sen is just a microcosm of Chinese foreign trade merchants who enjoy the "Olympic dividend" through cross-border e-commerce. As the most concerned sports event in the world, each Olympic Games has attracted billions of global audiences. As always, although the Olympic Games have not yet started, the Olympic economy has begun to boom.

The news shows that since the weeks before the start of the Olympic Games, the number of searches on the SHEIN platform for professional sports products, clothing accessories, home decorations, ornaments, etc. related to the "Olympic Games" has kept increasing sharply. At Ali International Station, since March, the online export of sports goods to France on the platform has started to increase dramatically. The export volume of popular goods such as tennis clothes, customized sports clothes, training helmets, outdoor sports clothes, sports cameras, golf bags and so on has more than quadrupled. Since this year, the online export volume of businesses in the Olympic economy related industries has exceeded 7 billion yuan.

Not only sports apparel and other directly related industries, but also emerging industries such as artificial turf and sports floor also grew rapidly with the warming up of the Olympic economy. The year-on-year growth rate of orders sold to France alone was 139.58%. "Since this year, our turnover has increased by more than 60% year on year." Wu Yanshan, the general manager of Guangzhou Youge Artificial Lawn Co., Ltd., told reporters that through Ali International Station, not only the artificial lawn has taken advantage of the momentum, but also the company has rapidly developed more "online celebrity products" through the new trends discovered on the platform in the past two years, such as the "plate tennis" that has emerged in the past two years, Its full set of site construction projects have become new pillar products of Yogurt, which are sold overseas and benefit more industrial belts in depth.

"Our new" board and network site "is to radiate to Jiangsu, Foshan and other industrial belts around Guangzhou's export." Wu Yanshan said that to export a whole set of "board and network sites", at least three factories need to work together. After receiving overseas orders from Ali International Station, Yogurt will cooperate with factories in Jiangsu, Foshan and other places to finally complete assembly around Guangzhou, Shipment to sea.

Different from the previous few industrial belts around the Olympic Games, such as Yiwu, where the economy was concentrated, through cross-border e-commerce platforms, more digital sea going industrial belts ushered in the Olympic "splash flow": such as the Guangzhou industrial belt, which is mainly engaged in sports apparel, artificial turf and sports floor, entertainment products and other products, and the Shandong Dezhou industrial belt, which is mainly engaged in fitness equipment, Qingdao Yantai Weihai Industrial Belt, which is mainly engaged in fishing and water sports goods, as well as Fujian Sports Shoes Industrial Belt and Quanzhou Arts and Crafts Industrial Belt.

Taking Guangdong as an example, data shows that, driven by the Olympic economy, the number of new businesses in Guangdong at Ali International Station has increased by 30% year-on-year since April this year. Qiu Zongbing, the general manager of the South Guangdong Region of Ali International Station, said with a smile: "It is said that the end of the Olympic economy is Yiwu, but it is not just Yiwu." In fact, the digital sea going industrial belt has broken the regional restrictions, forming a new situation of multi point flowering, and "small towns of international stations" have emerged in many places.

On the eve of the opening of the Paris Olympic Games, Ali International Station fully increased its overseas investment. Since July, the advertisements of Ali International Station have covered the streets of Paris and the subway airport; At the same time, he signed the French basketball legend Tony Parker, who won four NBA championships, as the spokesman to promote the Chinese businesses on Ali International Station to the world.

Fujian Quanzhou Zhenyue Arts and Crafts Co., Ltd., located in the Quanzhou industrial belt, also received the Olympic dividend. "The driving effect of the event economy on craft gifts is very obvious." Yu Chongyang, the head of the company, said, "Driven by the Paris Olympic Games, in less than half a year, our turnover in the European market has exceeded that of last year, with a total of more than 20 million yuan. Since this year, the event orders have accounted for 30% - 40% of all orders of Zhenyue."

You should know that the European Cup and the Paris Olympic Games have brought a large number of tourists to Europe, and the sales of non event related handicrafts such as refrigerator stickers and symbolic building decorations have also been significantly boosted. "In the early stage, we have delivered several batches of orders, and completed the order task with quality and quantity guaranteed. Recently, the key chain and other products of the new return order are required to be delivered in the middle of July, and the employees have been working overtime to catch up." Yu Chongyang said that not only that, the official sponsor of the Olympic Games also found them through Ali International Station, and more than 20000 pieces of crystal ball ornaments were customized before and after, It has also been delivered.

Industry insiders believe that sports category is not the traditional star category of cross-border shipping, but looking at the global consumption trend this summer, the potential of sports apparel and related products is constantly releasing and growing rapidly. Sports New Year and cross-border e-commerce have their own highlights.