Gao Xuxia, Manager Of Hongdou Comfortable Men'S Wear Store: Do What Others Don'T Expect, And What Others Don'T

High quality development pioneer of Hongdou Group

Gao Xuxia, Manager of Hongdou Comfortable Men's Wear Store: Do what others don't expect, and what others don't

Dingxi City is located in the middle of Gansu Province. In recent years, with the rapid growth of the regional economy, many excellent clothing brands at home and abroad have entered. There are more brand categories available for consumers to choose, and the competition in the men's clothing market is more fierce. In the face of the ever-changing consumer market, as a front-line person who has been dealing with consumers for 10 years, Gao Xuxia, the store manager of Red Bean Men's Wear, Youyi North Road, Dingxi, Gansu Province, keenly catches the opportunities and challenges, always implements the concept of "doing a good job of promotion and service", and maintains the regional competitive advantage of Red Bean brand.

Be a good promoter of red bean comfort products. In the Hongdou Men's Comfort Store, a series of comfortable products are carefully displayed in order, providing an unprecedented wearing experience for every customer who pursues quality and comfort. Among them, as one of the highlights of the Red Bean comfortable men's clothing products, the 0-sense comfortable shirt has been widely favored by consumers since its launch because of its lightweight, soft, breathable, iron free, exquisite and other high-quality, high comfort characteristics.

In order to promote the Red Bean Zero Sense comfortable shirt and focus on the sales of the main products, Gao Xuxia has held red powder experience activities and road shows to let customers experience the comfortable charm of the Zero Sense shirt. In May this year, Gao Xuxia's store roadshow was in full swing. At the event site, the colorful decoration and the city scenery add radiance to each other, creating a modern and warm atmosphere. The models wearing comfortable products such as red bean 0-sense comfortable shirts pulled the event to a climax with a wonderful catwalk show, attracting a large number of pedestrians who stopped by to buy. This is the second road show planned by Gao Xuxia in the first half of this year, which exceeded expectations and achieved remarkable results.

"The feedback from customers is very good. They all say that the shirt fabric is very comfortable, and the ceramic buttons also give customers a good sense of quality." The shirt has become a star product of Gao Xuxia's store, with more than 3000 pieces sold in total.

Be the guardian of customer comfort experience. As a senior salesperson, whether it is pre-sales consultation, in sales experience or after-sales service, Gao Xuxia has high standards for herself and her team, and must be meticulous, patient, considerate and considerate, making the Red Bean men's clothing store a model of customer comfort experience upgrading.

The customer, Mr. Li, was full of praise for Gao Xuxia's service. As a business person, Mr. Li has heard about the red bean 0 comfortable shirt for a long time, but has never experienced it personally. Gao Xuxia introduced the characteristics and advantages of the 0-sense shirt to him in detail during the reception. In the process of trying on, Mr. Li was surprised to find that this shirt not only solved the problem of tight binding of traditional shirts, but also maintained a good shape, which is very suitable for business occasions. Gao Xuxia also specially provided Mr. Li with personalized matching suggestions. Mr. Li was very satisfied with the shopping experience: "Red bean men's clothing is not only super comfortable, but also considerate and considerate."

Such cases are common in Red Bean men's clothing stores. "User centered, product+service is indispensable." Gao Xuxia spared no effort in product promotion and service. She constantly optimizes the shopping process and service details, and strives to provide every customer with a shopping experience beyond expectations; Regularly organize employees to conduct customer satisfaction survey and training, and constantly improve the team's service awareness and professional ability. Under her leadership, the customer satisfaction of Dingxi Youyi North Road Store continued to rise, and new customers became "repeat customers" of Red Bean Comfort Men's Wear.

Be the leader of team building. Dingxi Youyi North Road Store currently has 6 employees. The team atmosphere is positive, efficient and energetic. In their daily work, they have a clear division of labor and tacit cooperation. Whether it is inventory management, customer reception, product introduction or after-sales service, each link can be handled in a timely and professional manner to ensure the smooth operation of the store.

"Every day, there is a comparison, and at the same time, business training is done to make every clerk clearly understand their sales level and business ability, and improve their service awareness." Every time Gao Xuxia returns from various training activities organized by the company, she will share what she has learned and felt with the team, and help everyone innovate their thinking and working methods while improving their professional quality. Therefore, in store operation and product promotion, Gao Xuxia's team dares to try new marketing strategies and promotion methods, actively tries to practice the new retail model of online and offline integration of Red Bean men's clothing, makes full use of online platforms, expands the brand's market space through social platforms such as Tiaoyin, and directly reaches consumers through community services, so as to open up online and offline links, expand channels Attract customers, provide seamless shopping experience for customers to enter the store, and promote the steady growth of sales performance of the store. In 2023, the annual sales of stores will be 5.76 million, with a year-on-year growth rate of 25%. In the first half of 2024, the sales increased by 5% year on year.

Gao Xuxia joined Red Bean Menswear in 2014. During her five years as the store manager of Youyi North Road Store, the store team cohesion has been constantly strengthened, the sales ability has been steadily improved, and the business has achieved continuous growth. She has won the company's awards year after year. In 2020 and 2021, Gao Xuxia was successively rated as advanced store manager, excellent store manager in 2022, excellent store manager in 2023, and group pacesetter. In 2024, Gao Xuxia was awarded the honor of "High Quality Development Pioneer" in the theme activity of "High Quality Development Pioneer" carried out by the Party Committee of Red Bean Group.

Gao Xuxia is grateful for the growth of Hongdou, and will continue to lead the team to explore and innovate in the future. "Do what others don't think of, and do what others don't". In this dynamic stage of Hongdou men's wear, explore unlimited possibilities.