High Quality Development Pioneer Of Hongdou Group: Li Hui Is Striving To Win In 2024 By Promoting His "Career" And "Standard" All The Way!

High quality development pioneer of Red Bean Group

Li Hui: Boost the "career", promote the "goal" all the way, and strive to win 2024!

In recent years, with the improvement of brand awareness of domestic enterprises and institutions, the emergence of new occupations and the subdivision of modern occupations, the demand for professional clothing in various industries in China has increased dramatically. However, in the process of rapid development, it has also encountered bottlenecks such as market saturation, low concentration and product backlog. In the fierce 100 billion level professional wear track, the first business unit of Hongdou (600400. SH) professional wear company takes products as the cornerstone, takes brands as the backbone, opens a new pattern of differentiated competition, breaks through the dilemma of cyclical growth, and "standards" all the way up, winning a number of professional wear orders in succession. From January to June this year, shipments increased by 41% year on year; The profit increased by 263% year on year, and the bid winning amount reached 110 million yuan, speeding up and outperforming the "first half" of 2024.

As the Deputy Director of the First Business Department of Hongdou Professional Wear Co., Ltd., Li Hui led the team to work hard and achieve real results with a sense of responsibility of "always reassuring" and the action of "having the bottom in everything", and won the honor of "Party member demonstration post" of the Group. At the same time, he also attaches great importance to the sales and promotion of "Red Bean 0 Comfort Shirt". From January to June this year, the sales volume of Li Hui's team reached a new high again, leading the group purchase and customization business of 0-sense shirts. In July, Li Hui was awarded the title of the 14th batch of "High quality Development Pioneer" in the theme activity of "High quality Development Pioneer" carried out by the Party Committee of Red Bean Group.

Since last year, the first business unit of the professional clothing company has received many good reports, winning the professional clothing centralized purchase orders of major customer units such as the National Energy Group, the State Railway Administration, Guizhou Moutai, China Southern Power Grid, State Grid Shandong Electric Power, Guangzhou Rural Commercial Bank, Ping An Bank, Huawei Terminal, etc. However, in the face of large-scale bidding projects and industry peers with strong competitive strength, the bidding road of Li Hui's team is not always smooth.

"I went deep into the Shandong office to face the weak links with the team. Although the Shandong office has done a good job in maintaining old customers, there is still much room for improvement in the development of new customers, especially large customers." In view of weak points such as vague market positioning, insufficient team strength, and inaccurate sales strategies, Li Hui led the Shandong office to reposition the market first, clarify its core competitiveness, target customer groups and key business plans, and take active strategies to further consolidate and improve customer relations and continue to enhance touch stickiness through regular customer visits, timely communication feedback and diversified customized service programs.

In order to win the bidding project, Li Hui led Shandong Office to set up a special project team and personally acted as the team leader to ensure that every detail from market research, scheme demonstration to project pricing and tender writing was kept improving. In this process, Li Hui always sets an example, takes the initiative to play the vanguard and exemplary role of Party members, actively guides team members to overcome difficulties, encourages them to boldly propose innovative ideas, and strives to provide them with the resources and space they need. Under Li Hui's hard work, the Shandong Office of Red Bean Professional Wear Company stood out among many outstanding people. In the first half of this year, it successfully won two ten million level large-scale projects, and its sales and delivery performance improved significantly.

"As a 'sales' manager, it is crucial to travel frequently to the front line of business, so that we can better understand the market, customer needs and team performance, and know the situation of each office well." Li Hui has a lot of experience in sales and team management, "Team management needs to be constantly adjusted in practice, 'one is ten for those who can gather people, and one for those who are good at guiding people'. At the same time, it is also necessary to constantly improve its business insight. The 'sales' team can build a good relationship with customers and promote the continuous growth of sales volume by relying on the guidance of managers at all levels, by summing up successful cases and lessons learned from the failure of re inventory, and by always maintaining passion for work. "

Things are difficult without going through them. For Li Hui, behind Lian Zhongshubiao is his mission responsibility, his work attitude of reaching the highest level, and his spirit of daring and fighting. In terms of personal development, Li Hui has always kept the extreme thinking of taking no refuge in matters and overcoming difficulties. In order to cope with fierce market competition, he has constantly learned to improve his own business level. In terms of team building, he will timely assess and adjust according to team development, external environment and market trends, ensure that there is a clear and consistent goal orientation among members, and combine assessment and incentive, innovation and improvement, review and adjustment, customer management and other ways to accelerate team members in the right direction, Have the ability to adapt to market changes and achieve performance goals. Under his leadership, in 2023, the first business unit of the professional clothing company won the honors of "Group Model", "Pioneer of High Quality Development", "Advanced Individual of Potential Digging", and "Demonstration Team of Party Members".

As a party member cadre, Li Hui is also keen to devote himself to social welfare undertakings while undertaking entrepreneurship. He also serves as the executive vice president of Chengdu Wuxi Chamber of Commerce. This year is the eighth year that Li Hui, on behalf of the enterprise, has participated in funding poor students in Chengdu Dawan Middle School. The total amount of donations has exceeded 200000 yuan, of which nearly 130000 yuan has been personally funded by Li Hui and won the "Social Charity Award" issued by the Chamber of Commerce. Now, his philanthropic act has fulfilled the college dream for many poor students, and one of them has been admitted by the "double first-class" 985 university - Ocean University of China with high marks. When talking about this matter, Li Hui's joy and pride are expressed in his words.

People never stop when they reach the middle of the mountain, and the boat will be a boat when it reaches the middle stream. In the middle of 2024, facing a more competitive "second half", Li Hui confidently said that he would continue to focus on the financial industry, focus on large-scale projects, and promote the newly upgraded "second-generation red bean zero sense comfortable shirt" in accordance with the strategic deployment of the group and the company. In the hot "target" atmosphere, he would promote the continuous growth of sales performance and win the "closing battle" in the second half of the year , win the "annual red"!