Chinese Clothing Buyer Chuangxinfeng, Mr. Li Xin, Will Give A Presentation On The Purchase Activity Plan

Industry expert of social e-commerce platform, public relations director of well-known clothing brand, director of multi brand collection buyer store, chairman of 24-hour business women's clothing entity store, online celebrity founder, channel director of cross-border B2C fast fashion e-commerce platform, and well-known We Media creator

Gather here to deconstruct the new qualitative future!

On August 28, during the 2024 China International Garment Fair (autumn), the China Garment Association held the "2024 China Garment Buyers Innovation Summit (autumn)". This event invited many industry experts, brand founders, online talent and new media bloggers to the summit to jointly deconstruct the impact and promotion of new consumption on the clothing supply chain, Interpret the decision-making impact of new quality supply on brand procurement, discuss the construction of new offline channel model and new service thinking, share interest in pioneering topics such as new outlets for e-commerce and new directions for cross-border exports, and help high-quality buyers maintain a leading position in the competitive market environment and achieve sustainable development.

Summit time: 14:00-16:30, August 28, 2024

Summit Venue: Forum Release Area, Hall 2.1, National Convention and Exhibition Center (Shanghai)

Exhibition hall address: National Convention and Exhibition Center, No. 333, Songze Avenue, Qingpu District, Shanghai

CHIC2024 (autumn) exhibition area planning

Specially invited host

Sam is really fashionable Founder of FashionReal @ Sam's fashionable universe We media creator

This summit invited Mr. Sam, the founder of FashionReal and @ Sam's fashionable universe we media creator, as a special guest. Mr. Sam graduated from Skema Business School, a top French business school, and obtained a master's degree in luxury and fashion management. He used to work for LVMH Group and Monaco Luxury and Art Magazine in Europe, personal short video We Media @ Sam's Fashion Universe, with 300 million content broadcasts and 500000 fans. It mainly serves brand going to sea, international famous designers' co branding cooperation, overseas fashion study tours, special live broadcast of traceability, etc.

Activity schedule announcement

14: 15-14:30 Theme sharing: moving everything, sharing the fashion trend of Little Red Book

Sharing guests: experts of Menglan Xiaohongshu commercial sports outdoor industry platform

Little Red Book has gradually become a gathering place for diversified lifestyles of users. More and more users find answers to their lives in Little Red Book, and it has also become an inspiration and decision-making field for everyone's fashion consumption. Little Red Book has become a long-term grass planting business field for thousands of fashion fashion clothing brands, where you can plant a large single product and a new product line, A new style and even a new fashion life, use grass to achieve more long-term high-quality business growth.

The mass movement continues to be hot, and the minority movement is no longer far away. Under the two-way trend of "outward expansion+inward extension", the Little Red Book has really entered the real life scene of users through high-quality content, and set off a myriad of trends in life. Mr. Meng Lan, an expert on the outdoor industry platform of Little Red Book commercial sports, took the theme of "Jumping the Universe" and "Sharing the Trend of Little Red Book Fashion Clothing" to discuss with you 120 million users seeking purchase suggestions and tens of millions of fashion inspiration waves in Little Red Book every month.

14: 35-14:50 Theme sharing: reverse tracing, end as the beginning - exploration of the sustainable supply chain of Jiangnan Clothes

Sharing guest: Zheng Dandan, General Manager of Public Relations of Jiangnan Cloth Enterprises

Since its establishment in 1994, Jiangnan Cloth Garment Co., Ltd., as a unique designer brand and fashion company in China, has always insisted on taking original design as the core, making art permeate into daily life, and making more people feel the aesthetic value and quality of life. Jiangnan cloth clothing is designed to lead the history, go through self change and precipitation, and constantly explore and shape unique aesthetic views. Do not adhere to the trend, always remain sensitive to novelty. The theme shared by Ms. Zheng Dandan, General Manager of Public Relations of Jiangnan Clothes Enterprises, was "reverse traceability, end first - exploration of sustainable supply chain of Jiangnan Clothes". It includes two main parts, the case of sustainable exploration of products and brands in the past ten years, and from 2022, we will start to explore the front end of the supply chain - the cultural and ecological traceability of raw materials, to take you to enjoy the charm of Jiangnan cloth brands.

　　? 14: 55-15:10 Theme sharing: the value of product design and content creativity in the operation of commercial entities in the new era

Sharing guest: Ye Xinxin, Head of Brand Investment Promotion and Operation of Hangzhou Daochang Fearless Cultural Media Co., Ltd

The information explosion in the Internet era makes people's memory seem overloaded. Emphasizing the era of content as the king, what we spell is novel creativity, acquisition of effective knowledge, innovative culture and aesthetic value. Product design attracts consumers by improving product appearance and function,? Improve brand image and usability;? Content creativity is achieved through personalization? Intelligent content production meets user needs,? Improve user experience and satisfaction.? The two work together,? So that commercial entities can maintain their advantages in the fierce market competition,? To achieve sustainable development.? In the Red Sea era of competing for channels, prices and flows, we will seize the opportunity to do content innovation design, attach importance to creative presentation, and achieve fruitful results. Ms. Ye Xinxin, the head of brand investment promotion and operation of Hangzhou Daochang Fearless Cultural Media Co., Ltd., discussed the value of product design and content creativity in the operation of commercial entities in the new era.

　　? 15: 10-15:25 Theme sharing: new business growth of Tiaoyin e-commerce in autumn and winter

Sharing guest: Chen Jingfu, director of clothing industry of comprehensive business of Dianyin e-commerce

Diaoyin E-commerce is committed to becoming the preferred platform for users to find and obtain high-quality goods. Many Diaoyin creators provide users with a more personalized, vivid and efficient consumption experience through short videos, live broadcasts and other rich content forms, actively introduce high-quality partners, and provide diversified options for businesses to realize. Mr. Chen Jingfu, the director of the clothing industry of the comprehensive business of Diaoyin E-commerce, will give a speech around the theme of the new growth of the autumn and winter business of Diaoyin E-commerce. Under the background of the rapid development of e-commerce, the achievements in the first half of the year and the business strategies of different types of merchants will be reviewed, and the platform direction will be combined to share the core points of the autumn and winter growth, looking forward to the autumn and winter explosion of the women's clothing industry!

15: 30-15:45 Theme sharing: Three years of live broadcast of designer brands to achieve innovative growth and explosion

Sharing guest: Zhang Wanwan, anchor of designer brand

The niche designer brand pays attention to originality, does not drift with the tide, has clear requirements for design style and unique design ideas, has a strong sense of mission for its own brand, and hopes to spread its design concept to more people. They focus on innovation and constantly seek to break the situation. They can seize the popular elements and trends and become fashion classics. Ms. Zhang Wanwan, the anchor of the designer brand, grew up with many niche designer brands and served many customer groups who prefer niche aesthetics. In 2021, she found her inspiration muse - Chinese culture, and popularized the diversity and possibility of Chinese clothing. After 2022, the in-depth sharing will enable her to create a personalized live broadcast room with the new Chinese style in a crowd of clothing anchors. With the theme of "Three years of innovative growth and explosion of designer brand live broadcasting", Ms. Zhang Wanqian shared with you the three years of innovative growth and explosion of her and Ditto brand.

　　? 15: 50-16:05 Theme sharing: new engine of women's clothing entity, revealing the future retail operation

Sharing guest: Zhuo Liancheng, Chairman of Hangzhou Chafu Lane Brand Management Co., Ltd

Chafu Lane is a complex of online stores+warehouse style clothing stores+We Media. It is a physical store version of another mode of live broadcast with goods. It fills the gap of online stores with physical stores and high-quality services, and creates the top traffic of popular models with online celebrity IP, forming a new situation of fast fashion. We will strengthen the quality and fashion sense of women's wear brands, put professional and warm services in place, and create a 24-hour online store dedicated to customer experience. Mr. Zhuo Liancheng, Chairman of Hangzhou Chafuxiang Brand Management Co., Ltd., will discuss with you the new direction of the future development of the clothing entity business with the theme of the new engine of women's clothing entity and the revelation of the future retail operation

16: 10-16:25 Theme sharing: SHEIN's latest development trend and self support investment demand

Sharing guest: Shao Chen, senior channel manager of SHEIN Commerce Department

SHEIN is the world's leading online retailer of fashion and lifestyle, providing consumers in more than 150 countries and regions with rich and cost-effective fashion products. The core of its business model is the online sales strategy that directly faces consumers, combined with fast iterative fashion products and highly optimized supply chain management, to provide global customers with an unparalleled shopping experience.

In 2023, the SHEIN platform strategy will be deepened, forming a dual engine development model of "self operated brand+platform", reshaping the boundaries of traditional retail and creating a new path for retail in the digital era. SHEIN's self support mainly has three cooperation modes: ODM mode, OEM mode and FOB mode. Regardless of the cooperation mode, there is one thing in common. It implements the flexible supply chain mode of on-demand production - small order quick reaction. Mr. Shao Chen, senior channel manager of SHEIN Commerce Department, will share with you the latest development trend of SHEIN and the demand for self operated investment attraction.

16: 25-16:30 Activity presentation: review of CHIC purchaser series activities in the first half of 2024 and plan of commercial procurement activities in the second half of 2024

Sharing guest: Li Xin, Vice President of China National Garment Association

In the first half of 2024, the CHIC purchaser series activities organized by the China National Garment Association were in full swing, and the enterprise achieved more than expected gains. The second half of the year is about to start the commercial procurement activities. Mr. Li Xin, Vice President of the China National Garment Association, will review the CHIC purchaser series activities in the first half of 2024 and publicize the plan for the second half of the year's commercial procurement activities.

The 2024 China Garment Buyers Innovation Summit (Autumn) is about to be held. Nearly 300 industry elites gathered at the summit, and dozens of entrepreneurs came to share their experiences and feelings with the strategic decision-makers and core executives present, so as to inject new voice into the business cooperation and common growth. We sincerely invite you to come to the summit in your busy schedule and unlock more exciting topics on the spot. Please scan the QR code below to register for the conference. We look forward to meeting you in Shanghai on August 28!