Industrial Cluster: Jimo Children'S Clothing Breeds Numerous Brands

　　 Among the bright stars in China's children's wear industry, Jimo, as a "famous city for children's wear", has bred numerous children's wear brands. Qingdao Dafang Clothing Co., Ltd. (hereinafter referred to as "Dafang Clothing") is one of the shining stars in this starry sky. With its excellent business wisdom and keen market insight, Dafang Garments has broken through the vast blue sea of Jimo children's wear market and become a leader in the trend.

　　 Brand remodeling helps Dafang set sail

　　 Fan Qingbing, the founder of Dafang Clothing, told reporters that the company was founded in 2009 and started from the field of women's clothing. Later, it bravely crossed the border and deeply cultivated the children's clothing market. In the initial stage, the company focused on foreign trade children's clothing, starting from small orders and second-hand orders. Through unremitting efforts and continuous participation, with the rapid improvement of brand awareness, it gradually attracted a large number of first-hand orders, which laid a solid foundation for the rapid development of Dafang Clothing.

　　 In the face of the changing market, Fan Qingbing realized that brand is the ultimate way out for the enterprise, so with a special strategic vision, the company successfully acquired the famous German children's wear brand DU4, and carried out an all-round brand reconstruction and upgrading. The product line of DU4 brand covers children under 11 years old. With high-quality woven jacket as its core competitiveness, it quickly stands out in the market with its unique design concept and excellent functionality.

　　 Behind the widespread praise of Dafang Clothing, its excellent design and production capacity are indispensable. The company has a professional design and technical team of more than 20 people to ensure that every original product is full of creativity and personality. At the same time, Dafang Garments adopts the production mode of self-development and close cooperation with high-quality factories, realizing the seamless connection from creativity to products. As key bases, the production plants of DU4 provide strong guarantee for the rapid development of the company with their efficient production and flexible order processing capabilities.

　　 In terms of sales mode, Dafang Garments has continuously innovated, realizing the integration of online and offline channels. The company not only actively tries to operate physical stores, but also uses the authorization mode to provide authorization to partners. At the same time, relying on the private domain platform and live broadcast e-commerce, the company works closely with the anchor, Xinxuan, etc., and the sales volume increases year by year. At present, Dafang Garments has established a diversified customer group, including e-commerce, live broadcast customers and offline retail stores. The annual number of cooperative customers exceeds 2000, of which the proportion of live broadcast e-commerce customers is significant, and the annual number of cooperative customers is up to thousands. This huge customer network not only demonstrates the strong competitiveness of Dafang Clothing in the market, but also highlights its outstanding advantages in supply chain management.

　　 Innovate the supply chain and win every day

　　 Faced with the rapidly changing market demand, Dafang Clothing has demonstrated excellent supply chain management strategy. Fan Qingbing said that the company adopts a dual track parallel model, which not only cooperates with responsive small and medium-sized factories to flexibly respond to order changes, but also cooperates with large factories that are highly planned and good at mass production to maintain stable production capacity. At the same time, as early as 2017, Dafang Garments took the lead in introducing ERP system to strengthen data management, and built a complete data chain from the manufacturer to the terminal retail, providing strong support for the company's accurate decision-making.

　　 For inventory pain points, Dafang Clothing innovatively launched the "small order quick reaction" mode. This mode can ensure the fast response ability of the shuttle coat delivery in about 15 days and the knitting type delivery in 3-5 days. At the same time, according to the sales data, the company made multiple counter orders to replenish goods accurately, ensuring continuous sales and reducing inventory pressure. Fan Qingbing said that taking the first 1000 pieces as an example, the non replenishment sales rate was about 50%. However, after many times of precise counter order replenishment, the selling out rate has increased significantly. After more than ten times of counter order replenishment for some popular models, micro inventory can be basically realized, which greatly reduces the business risk.

　　 Fan Qingbing is very proud of his current achievements and honors, and he especially appreciates the guidance and strong support of Jimo clothing market. Looking forward to the future, Dafang Garments will continue to adhere to the concept of innovation without boundaries, continue to optimize the supply chain and sales channels, and closely follow the pace of the market to explore new business models and technology applications. With a more steady pace, we will continue to move forward in the children's wear industry and lead the new trend and future of children's wear development in Jimo and even the whole country.

(Source: Textile and Clothing Weekly)