• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Zhejiang Jiaxing Pinghu Clothing Merchants Rely On The Foreign Trade Market To Fight "Time Difference, Price Difference"

    2024/9/19 18:44:00 0

    Jiaxing; Pinghu; Clothing; Down Jackets

    It does not produce down, but produces more than half of the country's down jackets. As the largest professional down jacket market in China, Pinghu · China Garment City has been busy recently, with carts full of goods everywhere. At the entrance of the store, there are new down jackets ready to be sent to all parts of the country.

    The homogenization competition is serious, the price is more and more expensive, and the fashion concept of consumers has changed... In recent years, the voice of down jacket that can't be sold and is ignored has appeared from time to time. However, Yang Long, the head of Mohist brand, did not agree. This summer, while he was busy receiving merchants from all over the country, he was very busy taking stock of sales.

    "Since March, we have been making anti season clothes." Yang Long calculated that 300000 anti season down jackets were basically sold out this summer, with sales of more than 30 million yuan. "The off-season sales have returned some funds to us, which can better prepare for winter.".

    Not only down jackets, but also winter clothes "made in Jiaxing", such as sweaters and leather coats, have also been popular in the past summer.

    Grasp the low cost "window" of off-season production and sales

    "Family members, this cashmere sweater feels very comfortable, and the upper body is very light..." Although it is a hot weather of 35 degrees Celsius outside, in the Tongxiang Puyuan sweater market and the Xige cashmere live broadcast room, autumn and winter clothing has already been the main venue, and anchor Zhang Shujiao is working hard to recommend a cashmere long sleeved shirt.

    "At present, in the live broadcast room of Shan Xige Cashmere, thousands of cashmere sweaters and cashmere overcoats can be sold every day, with an average daily sales of 700000 yuan," Yu Xiaoqing, executive vice president of Zhejiang Xige Industrial Company, told reporters.

    Unlike offline stores, which have "four distinct seasons", and winter clothes are hard to buy in summer, the broadcast room has already played down the changes of the four seasons. Goose down jacket is a hot item in the summer broadcast room of Happy Song. A goose down jacket, together with pants or interior clothes that are out of season in summer, costs 999 yuan. This summer, the studio sold nearly 6000 pieces of goose down clothes.

    The seasonal sales of winter clothes and inventory pressure are long-standing problems. Yu Xiaoqing calculated the inventory account for the off-season promotion. "Out of season goods will occupy a large amount of inventory area, resulting in space usage fees. Through discount sales of out of season products, you can quickly clear the inventory and make more space for new products."

    Yang Long, who sells jackets in summer and does down jacket business, calculates the cost account in the off peak season. Yang Long's anti season products are all the best sellers of last year, which is different from the main "90 duck down" (that is, 90% down) of the original season. The out of season products mainly sell "50 duck down". Although the warmth retention and comfort are slightly inferior to "90 duck down", they are better than "90 duck down" because of the low cost of raw materials, low summer processing fees, and naturally more affordable prices, which well satisfies the consumers' psychology of "picking up bargains" when buying out of season products. Because of this, Yang Long's 300000 off season down jackets sold out.

    Rely on foreign trade market to fight "time difference and price difference"

    In Pinghu · China Garment City, since 2017, many businesses have started selling anti seasonal goods. Zhang Huiling, the head of Ejoy brand, was one of the earliest entrants, and she calculated the manual accounts.

    "It is obvious that the business of down jacket is in the off peak season. For example, from November 1 to the end of last month, we sold more than 100000 pieces of goods worth more than 30 million yuan, and did most of the business in a month. Workers are also the most popular during this period. But if we only do this season, then in summer, down jacket workers will be lost. Where can we find people in the peak season?" Zhang Huiling said, Insisting on making anti season down jackets is mainly to maintain a stable workforce, but the harvest is more than that.

    Last year, Zhang Huiling sold 200000 off season down jackets with a sales volume of more than 20 million yuan, which is equivalent to creating another small peak season.

    Zhang Xiaolin, the manager of the sweater boutique market created by Hong Hezhong, fought against the "time difference" at home and abroad. From single domestic sales to both domestic and foreign markets, the transformation to foreign trade is his secret to keep the sales of sweaters in the off-season.

    "Sweaters are very seasonal, and the domestic peak season is basically in autumn and winter, which is relatively limited." Zhang Xiaolin told reporters that relying on foreign trade can play a "time difference" and "price difference".

    "The best selling places in summer are Nepal, Libya and other places, where the weather changes are similar to that in China. We started to receive orders, produce, package and deliver goods at the end of June, and then after two months of sea transportation, the products arrived just in time for sale." Since this summer, Zhang Xiaolin has sold about 500000 sweaters, achieving sales of nearly 10 million yuan.

    Strengthen original design and improve product quality

    Behind the "selling jacket in summer", the market operators' determination and wisdom to face difficulties are highlighted. However, in order to truly break through the seasonal limitations of winter clothing and realize the four seasons of "clothing", the way to break the situation still lies in further approaching the demand of the consumer market, improving quality and expanding categories.

    "Only sell woolen sweaters" used to be the stereotype of many people for the woolen sweaters industry in Puyuan. Now when entering the woolen sweaters market in Puyuan, "all categories" is a striking word on the billboard.

    Yu Xiaoqing told the reporter that nowadays, in the business segment of the enterprise, sweaters are only a part of them, and others include goose down clothes, jacket coats, submachine jackets, short sleeves, etc. The trend of full category is becoming more and more obvious, which is also the epitome of the development of Tongxiang sweater industry.

    Peng Zhen, Deputy Director of the Management Committee of Puyuan Knitting Industrial Park, believes that behind the hot sales in the off-season, customers' pursuit of high cost performance, going to intermediaries and going straight to the source of the factory is reflected. "The market is the best teacher. We are following this change in demand, promoting market transformation, and promoting the transformation of the sweater market from a distribution center to a quality exhibition trade center." Peng Zhen said.

    "At present, most business entities are improving product quality by strengthening original design, so as to better break through the limit of down jacket in the off peak season." Chen Jie, director of operation of Pinghu · China Garment City, told reporters that the Garment City has launched an original design style registration system to protect the original designs of businesses in the market. The number of original design styles registered increased from more than 800 in 2019 to more than 2200 last year. Originality has brought stronger competitiveness and achieved long-term sales success.

    After the Spring Festival, research and development of new products, plate making and proofing in spring, order meeting in May, summer sales of anti seasonal products, order meeting in August, entering the peak of procurement and approval in September, and year-end rush sales... Now, "there are orders in four seasons, and the seasons are not idle" has become the norm for Pinghu down jacket industry practitioners. (Reporter Zou Tiran Correspondent Tan Luomin Zou Tan)

    (Source: Workers Daily)

    • Related reading

    浙江浦江縣:“學(xué)樣仿樣”助力紡織中小企業(yè)奔向新賽道

    Successful case
    |
    2024/9/11 15:58:00
    9593

    數(shù)字化轉(zhuǎn)型蹚新路 來自贛州制造業(yè)生產(chǎn)一線的觀察

    Successful case
    |
    2024/9/10 17:14:00
    11307

    年產(chǎn)羽絨服4億件 漢川紡織服裝產(chǎn)業(yè)已形成強(qiáng)大的規(guī)模

    Successful case
    |
    2024/9/10 17:13:00
    11237

    紡織貿(mào)促會與馬達(dá)加斯加經(jīng)濟(jì)發(fā)展局簽署合作備忘錄

    Successful case
    |
    2024/9/9 14:37:00
    12113

    What Is The Next Level Of The Spinning Industry Like? Experts Are Talking About The Way Of "Transforming Intelligent Data Into Internet Connection"

    Successful case
    |
    2024/9/5 11:55:00
    1
    Read the next article

    Is Clothing E-Commerce "Anxious"? These Brands Don'T Feel

    Is clothing e-commerce "anxious"? These brands have no feeling. It is necessary for us to take stock of the brands that have achieved "growth" this year to see what they have done correctly and whether they can give some enlightenment to the anxious clothing industry.

    主站蜘蛛池模板: 香港经典aa毛片免费观看变态| 亚洲人成在线播放网站岛国| 一区二区三区视频在线播放| 中文天堂在线观看| 谷雨生的视频vk| 日本里番全彩acg里番下拉式| 国产成人天天5g影院| 久久精品国产精品国产精品污| 激情网站免费看| 波多野结衣护士系列播放| 大香煮伊在2020一二三久应用| 免费大片av手机看片| av免费不卡国产观看| 波多野结衣波多野结衣| 国产黄a三级三级看三级| 亚洲成av人片不卡无码| 美女被免费网站91色| 最新国产你懂的在线网址| 国产又色又爽又刺激在线观看| 久久国产免费观看精品3| 色综合67194| 性欧美video在线播放| 免费看美女隐私全部| 99精品热这里只有精品| 欧美激情一区二区| 国产白嫩美女在线观看| 久久精品一区二区三区av| 色婷五月综激情亚洲综合| 成**人特级毛片www免费| 人妻少妇偷人精品无码| 67194成人手机在线| 日韩视频在线一区| 国产一区二区三区不卡在线观看 | 欧美一级特黄aa大片在线观看免费 | 精品综合久久久久久蜜月| 天美麻花视频大全| 亚洲国产精品一区二区久久| 丁香婷婷六月天| 成人在线免费观看网站| 人与禽交zozo| 99精品视频免费观看|