Pay Attention To The Hot Items In The Summer Toy Market

Influenced by the summer consumption peak season, the domestic toy market economy has grown significantly, and all kinds of toy products have shown a strong momentum of improvement. Among them, blind boxes, handmade toys and car models are also more prominent, becoming the current trend of popular items.

Blind box market: both sales and sales hit new highs

As an emerging toy category in recent years, the blind box market continued to ferment in the summer, showing rapid growth potential. According to statistics, the sales volume of blind boxes surged 63.3% year on year, and the sales volume soared 73.5% year on year. Behind this explosive growth, the blind box products in the middle and high price range are particularly popular, of which the sales in the price range of 300-500 yuan accounted for a year-on-year increase of 4.7 percentage points. The MONSTERS CHEERS of POP MART! Series double glass blind box LABUBU is the best seller in this price range. The double-layer glass design, the cute image of LABUBU and the value of both practicality and collection have attracted the attention of a large number of consumers, and the average transaction price is up to 483 yuan.

Manual market: middle and high-end products are favored

The hand-operated market also ushered in a hot sales boom in the summer, with a year-on-year growth of 32.9%, and the sales volume also rose to 25.7%. It is worth noting that the hand-made products in the price range of 500-1000 yuan have become the main force of sales, accounting for 39.4% of the sales, and the year-on-year growth rate has reached 14.8 percentage points. In this price range, the original god Linghua · Egret Frost Ver.1/7 hand-operated game has won widespread praise with its highly restored image of the game characters, exquisite production technology and rich details, and the average transaction price is 749 yuan, becoming a good collection of hand-operated lovers.

Model car market: people friendly price and high-tech integration become highlights

The model car market is also unwilling to lag behind, with the sales volume increasing by 36.0% year on year and the sales volume increasing by 29.4%. It is particularly worth mentioning that the model car products in the price range of 60-120 yuan, with their high cost performance and rich interactivity, account for more than 30% of the market share of sales and become the choice of consumers. Among them, Junuo's 1:18 authentic Elfa car model with its high-precision restoration, exquisite workmanship and electric door functions has achieved outstanding success, with an average transaction price of 103 yuan, which meets the collection needs of car enthusiasts, and also takes into account children's fun interests, becoming a hot selling item in the market.

In general, the hot scene of the summer toy market fully demonstrates the strong demand of consumers for high-quality, personalized toys. The hot sales of blind boxes, hand-operated products and car models reflect the changes in market trends and provide toy manufacturers and retailers with valuable market insights. In the future, with the continuous upgrading of consumer demand and the continuous progress of technology, the toy market may usher in more innovative products and trends, bringing more surprises and fun to consumers.