Collision Between Ancient And Modern, High-Tech Goose Down Clothing, China'S Mile City Tops The Great Wall

The cat man 24AW press conference was held at Juyong Pass of the Great Wall in Beijing on September 21. This time, as a cutting-edge high-tech clothing brand, Meili City demonstrated the theme of "high-tech goose down China Meili City" at the top of the Great Wall, and launched warm swan and titanium series of similar products. Standing on the top of the Great Wall, Meili City demonstrated its new autumn and winter goose down clothing with full sense of science and technology in 2024.

　　 Light and warm, heavy launch Warm swan And titanium

The layout of the whole show is full of a sense of technology. In the night, step up to the Great Wall and reach the peak of heat. A group of videos appeared on the big screen. The source of heat is stored and ready to be launched. The surrounding thermal particles slowly rotate, gathering and emitting hot light. They rotate around the source of heat in the middle, symbolizing the energy of starting thermal technology. The picture rushes into the thermal space-time tunnel, shuttles through the energy of thermal technology, and runs to the top of the Great Wall.

In the immersive experience, the guests felt the sincerity of Meili City for the coming autumn and winter. As you Lin, the chairman of Cat Man Group, said, "From aviation to the future, we will further explore technology and fabrics, and explore the future technology belonging to Cat Man. We use FiberFire hard control technology fabrics, and show the vanguard technology through the visual elements of futuristic sense. In the new season, we will conquer the new heat peak with new technology fabrics."

You Lin is being interviewed by the media

With the sound of music, the models appeared at the catman 24AW press conference. The style of this exhibition was light or cool, and Song Weilong, the actor, also came to the scene to support Mile City.

This autumn and winter, Meili City launched two major series of products, namely, the warm swan and titanium series. Among them, the warm swan series also has a variety of theme products such as light burning, burning wild, fashion and light sports. The humanized peak in charge of Meilicheng R&D Center said that the biggest feature of the main warm swan series this time is light and warm. The fabric is super light and soft. Wearing it like a quilt, it also feels slightly elastic. "This light and warm texture is the memory point that we warm swans want to leave the deepest impression on consumers and strengthen the high-tech light and warm goose down of Mile City."

The titanium series is mainly for thermal protection. In addition to the traditional "three proofing" functions of waterproof, antifouling and oil proofing, it also has various outdoor protection functions, such as wind and moisture resistance, which fully stimulate the functions of high-tech protective fabrics and high-end goose down.

　　 Full of sense of science and technology, so that no one has it, but also

Some people may want to ask how to be light and warm as long as the amount of filling is reduced? You Bowen, the manager of the Meilicheng brand, said, "Other brands play the concept of frivolity Warm swan The series emphasizes light and warm. Our lightness lies not in the small amount of filling, but in the careful design of all details including fabrics, accessories, zippers and so on, which makes the goose down clothes more light to wear. We select white goose down imported from Siberia, with a filling amount of 170~370, which is very competitive in the market. We use high fluffy and super large fluffy flowers, with a fluffy degree of 800+, so that consumers can really experience light and warm technological goose down clothes. "

As for the degree of lightness, You Bowen said, "This lightness makes consumers no longer feel bloated after wearing goose down clothes. It is like wrapping a soft goose down quilt, which is very healing (comfortable and warm). There is a sense of lightness. Therefore, we put forward the concept of" zero pressure and light warmth ", which is the core selling point of our warm velvet."

The new autumn and winter products launched by Meilicheng all focus on the science and technology of fabrics. For example, outdoor science and technology fabrics are truly three proof, wear-resistant and windproof. "We have targeted professional outdoor brands for titanium series products. Now the products on the market are mainly pasted with science and technology film on the back, and we spend a lot of effort to create a high permeability film, which is both wind proof and warm, protective and moisture permeable. Generally speaking, it is generally impermeable to wind, and it is inevitable that it will be muggy if it is impermeable, but our high-tech high permeability film is moisture permeable. If it rains outside, the fabric of ordinary assault suits can be water repellent, but the human body will feel wet and stuffy. But our high permeability fabric can perfectly solve this pain point, which is water repellent to the outside, breathable to the inside, stuffy to refuse, and discharge excess heat. It is really a dynamic outdoor ventilation system, so that outdoor travel can be done with ease. " You Bowen said.

　　 The reason why Meili City put the autumn and winter show on the top of the Great Wall this time shows its ambition to lead the market. As the first 10 billion level technology underwear brand in China, Cat Man has an unshakable market position, and its GMV has reached more than 10 billion. As the second brand under Ten Billion Cat Man, Meili City also takes high technology and high quality as its core competitiveness. The reporter learned that in recent years, the reason why down jacket brands have focused on consumer competition Goose down jacket On the one hand, it is mainly because consumer preferences have changed imperceptibly, and consumers' demand for functions has become more extreme.

It is understood that, Meili City In 2024, GMV aims to reach 2 billion in sales and 4 billion in sprint. In order to meet the upcoming "Double 11", the general of Mile City recently announced that the top star will become the new spokesperson, and all parties are waiting for it.