Collision Of Fashion Frontier - TATA And The Brand Highlight Spokesperson Lu Yuxiao Interpret The Brand Trend Code With Innovation

The fashion trend is always developing. Talking about the change of shoe trend, we have to mention the TATA brand, which has always been on the forefront of fashion. In order to firmly grasp the hearts of young people, we launched the Autumn and Winter 99 capsule series [highlight series], which together radiates brilliant imagination.

TATA brand was born in 2003. The 21 years of "treading" sound has given him and her the definition of fashion. At the same time, "he" and "she" are full of the meaning of love, just as TATA's SLOGAN -- WALK THE WAY OF LOVE is on the road of love. Here, there is sweetness and romance belonging to lovers, laughter and laughter with close friends, and freedom to love yourself.

With the change of market trends and different consumption habits, TATA is also constantly adjusting its posture to actively embrace young consumers, changing the innovative marketing scene, and the series of actions from product design to marketing activities reflect TATA brand A keen insight into future fashion trends and a correct understanding of young people's pursuit.

The highlight series launched this time is another embodiment of the youth road. The inspiration is that under the urban high-pressure life, you can face challenges directly in ordinary days, and the highlight is shining. The outdoor style led by the highlight Milky Way series, the first color matching "Pink Silver" takes the fantasy of the vast Milky Way as the design sense, and the whole shoe body uses the wonderful collision of pink and silver, decorated with Swarovski ? Elements, like stars shining in the vast Milky Way, perfectly integrate the design style of outdoor shoes with a sense of cool, and trigger the young generation's infinite reverie about the future; At the same time, the 6CM gear rubber foam outsole waistband design of the shoes shows multi-level beauty, with cool silver shoes More fashionable and avant-garde, shining like the colorful Milky Way, which interprets the Milky Way color with a strong sense of future. The upper with flowing light curve is matched with delicate bow and sports style bandage to experience the sweet and cool balance, highlight sweetheart, and spread out a smart and beautiful soul. The glittering powder design of the mesh version, equipped with shining buckles, is as eye-catching as the high light star. The series launched by TATA this time also includes oxygen thick sole bread shoes highlight party, classic work style Martin boots highlight walk, fashionable function style daddy shoes highlight Star River, which can meet the need of different occasions. In the high-pressure urban life, TATA brand creates a sense of freedom through the highlight series, to accompany you to break through the shackles, move forward freely, and explore the unknown world bravely.

besides, TATA Lu Yuxiao, a high profile artist, was also used as the brand highlight spokesperson to leverage the flow of fans with the star effect, enhance the brand influence, and achieve the brand marketing effect of "1+1>2". In the future, the TATA brand will continue to maintain the spirit of innovation, pay constant attention to consumer needs, carry out product upgrading and activity innovation, and provide consumers with more personalized, comfortable and trendy popular items.