Watsons Health Store: Transformation Of Daily Chemical Enterprises To Open New Stream Of Health Consumption

Recently, the health store launched by Watsons in Kunming has become the focus of the industry. This store has not only comprehensively upgraded its product display, structure and image design, but also innovatively set up a private gym, beauty salon, relaxation corner and other health interactive areas around the three major health tracks of fitness, beauty and sleep, ingeniously integrating a large number of high-quality health products with beauty care products, It provides consumers with comprehensive solutions for health and beauty. This innovative measure marks Watsons' official entry into the health field, opening a new chapter in the transformation of daily chemical enterprises.

Watsons is not the first daily chemical company to set foot in the big health track. As early as 2018, P&G acquired the consumer health business of Merck Group in Germany, accelerating the layout of the big health market. Merck Group's consumer health business covers 44 countries around the world, covering more than 900 products. This acquisition has undoubtedly injected strong impetus into P&G's development in the field of general health. As upstream and downstream enterprises in the daily chemical industry, P&G and Watsons have keenly perceived the broad development prospects and market potential of the mass health industry, and have laid out plans to seize the first opportunity.

In fact, the transformation of daily chemical enterprises into the field of general health is an inevitable product driven by the tide of health consumption. With the improvement of living standards and the enhancement of health awareness, consumers' demand for health has not only been limited to external cleaning and nursing, but also paid more attention to nutrition and health conditioning in the body, and pursued the overall balance and unity of physical health. Relevant data shows that since 2018, China's mass health industry has developed rapidly, and the market scale has been expanding, with a compound annual growth rate of 72%. It is estimated that by 2030, the scale of China's mass health market will reach 16 trillion yuan, becoming one of the important pillar industries of domestic economic development.

Then, why can the daily chemical enterprises quickly realize the transformation and expansion to the field of general health? This is mainly due to the natural connection between daily chemical enterprises and the field of big health. The cosmetics, personal care products and household cleaning products that the daily chemical enterprises mainly sell are inseparable from people's daily life, and are aimed at consumers who pay attention to the quality of life and healthy life. However, there is a strong overlap between health care products and such products in terms of consumer groups and consumer demand. Therefore, the transformation of daily chemical enterprises to the field of general health can not only cut in and expand the target customer group, but also meet the strong demand of consumers for multi-directional health care and comprehensive solutions.

In the future, with the continuous expansion of the health consumption market and the increasing diversification of consumer demand, the transformation and expansion of daily chemical enterprises in the field of general health will show a more diversified trend. It is believed that in the near future, more and more daily chemical enterprises will join this group to jointly promote the prosperity and development of the health industry.