The Market Of Camel Milk Powder Continues To Be Hot, And Small And Medium-Sized Enterprises Compete For Layout

Camel milk powder, as a niche category of milk powder, attracted the attention of many consumers by virtue of its scarcity and nutritional value, and set off a boom in the market. This trend has attracted the active participation of many small and medium-sized enterprises, and also made some big brands begin to pay attention to and shallow layout in this field. However, although the camel milk powder market continues to heat up, the product competition is still in the initial stage, the differentiation between brands is not significant, and the industry chaos occurs from time to time.

According to the White Paper on Consumption Potential in the Second Quarter of 2024, camel milk and camel milk powder have accounted for more than 25% of the explosive products in the dairy market, second only to liquid milk/normal temperature dairy products. This data undoubtedly proves the potential of camel milk powder market and the recognition of consumers. On mainstream e-commerce platforms such as Jingdong, Douyin and Taobao, the sales and attention of camel milk powder also continued to rise, becoming a force that cannot be ignored in the dairy market.

However, there are also some problems behind the popularity of camel milk powder market. First of all, although camel milk powder has the advantages of scarcity and nutritional value, its formula advantage is not obvious from the product itself. It is relatively basic as a whole and has certain homogenization problems. This makes it difficult for consumers to distinguish the differences between different brands when choosing, thus affecting the further development of the market.

Secondly, the camel milk powder industry used to have false propaganda, adulteration and other chaos, which not only damaged the rights and interests of consumers, but also had a negative impact on the overall image of the camel milk powder category. The existence of these chaos has restricted the development of camel milk powder market and hindered the healthy and orderly development of the industry.

In order to deal with these problems, camel milk powder brand needs to be innovated and upgraded in the future. On the one hand, brands need to strengthen product research and development, improve the degree of differentiation of product formulas, to meet the needs of different consumers. On the other hand, brands also need to strengthen self-discipline and integrity management, put an end to illegal acts such as false propaganda and adulteration, and establish a good industry image.

In addition, with the upcoming implementation of the new standard GB19644-2024 National Food Safety Standard Milk Powder and Blended Milk Powder, the camel milk powder industry will usher in more strict supervision and regulation. The new standard specifies the raw material requirements for milk powder and prepared milk powder, which will help to improve the quality and safety of camel milk powder.

It is worth mentioning that the number of elderly people in China is increasing year by year, and the silver economy is rising. Camel milk powder is mainly aimed at the middle-aged and elderly, which can also be reflected in the brand promotion. When searching camel milk powder on e-commerce platforms, we can see that many products are labeled as "middle-aged and elderly". This trend shows that camel milk powder market still has great development space and potential in the future.