The Strong Development Of Infant Noodle Market Is Favored By Chinese Families

There are various kinds of complementary foods for infants and young children. Noodles have won the favor of many consumers with their unique advantages. As an important complementary food category in line with Chinese babies' eating habits and dietary preferences, infant noodles started late, but the diversified development of their types and tastes has met more detailed complementary feeding needs to a certain extent, providing more choices for the healthy growth of babies.

In recent years, the infant noodle market has shown a booming trend, with major brands joining in one after another, and competing to launch noodle products that conform to the infant standard and focus on the "no addition" selling point. These products not only pay attention to the safety and purity of raw materials, but also make subdivision and innovation in the shape of noodles, such as thread noodles, granular noodles, butterfly noodles, noodles, broken noodles, etc., in order to better adapt to the chewing and swallowing ability of babies of different ages. This meticulous product design not only helps to exercise the baby's oral muscles, but also gradually guides the baby to transition from liquid food to semi liquid and solid food, paving the way for the baby to add complementary food.

It is worth mentioning that the Dietary Guidelines for Chinese Residents (2022 Edition) clearly points out that salt, sugar and condiments should not be added to the complementary foods of children under 1 year old. Behind this suggestion is deep concern for the healthy growth of infants and young children. For infants and young children, early exposure to heavy food may not only lead to poor eating habits such as partial eating and picky eating, but also increase health risks such as obesity and cardiovascular disease. Therefore, as an important part of baby's complementary food, the "no addition" characteristic of infant noodles is particularly important, which not only protects baby's taste buds, but also avoids potential health hazards.

With the growing maturity and segmentation of infant complementary food market, the development potential of infant noodle category should not be underestimated. On the one hand, with the continuous improvement of consumers' requirements for the quality of complementary foods for infants and young children, the brand needs to continue to innovate in nutrition formula, raw material selection, product form and other aspects to meet more diversified market needs. On the other hand, in the face of fierce market competition, the brand side also needs to strengthen brand building, improve product added value, and stand out in the market through differentiated competition strategies.

In addition, the healthy development of the infant noodle market is inseparable from the guidance and support of relevant policies. The government and industry associations should strengthen the supervision of the infant complementary food market, ensure product quality and safety, and promote the formulation and improvement of industry standards, so as to lay a solid foundation for the standardization and standardization of the infant noodle market.