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Yaying Has Cultivated Chinese Culture For 36 Years
On October 18, on the occasion of the 36th anniversary of Yaying Group, the Yaying Fashion Festival in Autumn and Winter 2024 (hereinafter referred to as "Fashion Festival") kicked off as scheduled. "I come from the East" art exhibition, "National Style" forum, "Feng" EP YAYING Yaying Fashion Release Show in Autumn and Winter 2024, three major theme activities were staged in Yaying Fashion Art Center in turn, bringing art style, culture style The style of fashion is integrated into this Jiangnan courtyard, which is both classical and modern, and has witnessed Yaying's firm ambition to cultivate Chinese culture, unite like-minded forces and create a good fashion brand in China for 36 years.
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The theme of this Fashion Festival is "wind", which originates from the Book of Songs, a treasure of Chinese classical literature, and represents the wind of great powers from the East. It is a powerful, vigorous and elegant wind. From the "prosperity" of the spring and summer fashion festival to the "wind" of the autumn and winter fashion festival, it symbolizes the process of the national style from starting from Qingping to becoming a common practice. At a time when Dongfeng is growing stronger, Yaying gathers partners from all walks of life, such as culture and art, creative design, architectural space, business channels, and industrial chain, as well as franchisees, customers, brand friends, media, and representatives of Yaying people, to take advantage of the wind and create beauty with one heart, to promote the rise of national style in the East, to the world, and to convey the power of Chinese cultural confidence.
The style of art reflects the artistic charm of oriental aesthetics
National style originated in the East. This Fashion Festival started with an art exhibition called "I come from the East". In this exhibition, Yaying specially invited 12 Chinese contemporary heavyweight artists to skillfully integrate the artistic inspiration in Chinese traditional culture with Yaying's fashion design, and jointly explore the cross-border integration of fashion and art, centering on the three chapters of "original intention", "ingenuity", and "ingenuity", from the perspectives of color, pattern, modeling, etc.
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At the exhibition site, more than 30 works of art in various forms, including paintings and installations, were unveiled. These works not only show the artists' unique perspective and creative talent, but also present a new artistic style through the combination with traditional culture. In the chapter of "Original Mind", Zhu Jinshi and Chang Qing discussed many things closely related to fashion, such as color, pattern, texture and performance, to try to interpret Yaying's fashion art concept; In the chapter of "ingenuity", six artists Zhou Gang, Yang Jinqiu, Wang Xiaosong, Huang Guanghui, Song Chunyang and Xu Jia demonstrated the beauty of the combination of traditional oriental artifacts and today's fashion through the integration of concrete art works and Yaying fashion; In the chapter of "ingenuity", four artists Wang Jiafang, Liu Zheng, Han Xu and Xiong Kaibo start from the contemporary interpretation of traditional oriental culture, perceive fashion from an artistic perspective, and express art from a fashion perspective.
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In fact, since its inception, Yaying has always been committed to the development of art, not only discovering, collecting and inheriting beauty, but also deeply realizing the importance of traditional culture to fashion art. This art exhibition is another attempt by Yaying to promote Chinese culture in the form of art. Yaying is looking forward to working together with well-known artists in various fields to enrich the artistic connotation of products, let art enter into life, integrate beauty in all aspects of life, and open an extraordinary artistic journey for the public in clothing, exhibition, activities, and flagship stores in various cities of Damei China.
At the opening ceremony, Zhang Huaming, Chairman of Yaying Group, delivered a keynote speech. He stressed that Yaying always remembers that her roots are in China. We are the best and the best, to create a good brand in China. Together, we ride the wind with the warmth from the East, bringing more beauty and possibility to the world.
Cultural Wind, Exploring the Elegant New Chapter of Oriental Aesthetics
Against the background that cultural self-confidence is increasingly becoming an important force in the development of the country and the nation, a cultural feast focusing on the integration of oriental aesthetics and modern culture - "National Style" Forum aims to deeply explore the oriental elegant aesthetic culture, gather the strength of many co creating friends, and understand "what is national style" from a diversified and comprehensive perspective, Jointly explore the future development of China's international national fashion brands.
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Zhang Huaming, the chairman of Yaying Group, and Zhao Feng, the dean of the School of Art and Archaeology of Zhejiang University and the dean of the International Silk College of Zhejiang University of Technology, took the ancient jade as the key, and Mingdetang of Yaying Academy officially launched this in-depth exploration on "national style".
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Professor Zhao Feng interpreted the connotation of Chinese costume culture and its aesthetic development from the perspective of Chinese costumes in previous dynasties, and discussed the influence of costume aesthetics on contemporary costume culture and lifestyle. Lv Yongzhong, the designer of Shanghai Yaying Home and Yaying Academy Building, shared how he integrated the excellent traditional Chinese culture and modern design concepts, demonstrated the elegance and lightness of Chinese style and modern, and brought multi-dimensional thinking and inspiration to the audience. In addition, Du Juan, the spokesperson of Chinese Yaying, shared how to express the calm and generosity of Chinese women through clothing as an international supermodel, as well as the confident style of Chinese culture with her unique perspective. Sun Haizhou, an expert on the post of national cashmere industry technology system and the chief expert consultant of Yaying cashmere industry chain, described Yaying's exploration of the source of cashmere industry, and how to promote the high-end and three-dimensional development of China's good material cashmere through variety cultivation.
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At the subsequent round table forum, Wang Changxing, an interior designer and visual image consultant of Yaying Group, Zhang Ran, a young Kunqu artist, Mori, a painter and art and science blogger, Chen Xi, China's Yaying Design Director, and other guests focused on "how art and design can lead elegant life aesthetics and promote oriental aesthetics to the world through inheritance and innovation in creativity, research and development, presentation, dissemination and other aspects" Themes, in-depth exchanges and discussions have provided valuable ideas and inspiration for the modern expression of oriental aesthetics in fashion.
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It is worth mentioning that the Yaying Academy Building, the venue of this forum, will also be put into use in an orderly manner. This academy building with the concept of "heaven, earth and six" not only meets the teaching function, but also further optimizes the spatial layout: the first floor is the Yaying Party and the masses home, the second floor is the branch hall, and the third floor is the National Studies Hall. In addition to teaching, the academy building also has the functions of collecting books, reading, exhibition, exchange and discussion, aiming to better serve the new era of the academy's moral cultivation, Promote the value of talents' conscience and ability.
Yaying Academy adheres to the original intention of "establishing morality and cultivating people, stopping at perfection, building oneself, and achieving others", takes the excellent traditional Chinese culture as the guide, and focuses on and studies the potential challenges and opportunities in the future of enterprises, and develops strategies Future project research and talent construction, cultivate talents with integrity and talent, and promote the sustainable development of enterprises and brands.
Fashionable style, delivering oriental elegance
From architecture to fashion, Yaying always adheres to the oriental aesthetic concept and constantly interprets the fashion expression of elegant national style. During the Fashion Festival, EP YAYING Yaying successfully held a new "wind" themed fashion show in its carefully created autumn scenery of the courtyard. EP YAYING takes Chinese culture as its deep foundation, focuses on the ingenuity and intangible cultural heritage skills of the country, shapes the style of "great elegance" with the deep foundation of Chinese culture, and at the same time, creates the style of "small elegance" with diversity and vitality with contemporary fashion perspective and life attitude.
With the dynamic rhythm of the opening dance, EP YAYING fashion outdoor series left a deep impression on the audience. Together with Polartec, the pioneer of global technology fabric, it has both fashionable elements and outdoor functions. Together with comfortable shoes, it deduces the urban rhythm, and under the proposition of life in the wilderness, it deduces the vitality of the contemporary East.
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In the first chapter of the subsequent release show, EP YAYING demonstrated its inheritance and innovation of traditional culture. The brand draws inspiration from the rich national heritage, creates with intangible cultural heritage in depth, integrates ethnic elements such as Qiannan totem into the design, and shows the unique internal character of women and the immortal charm of culture. The "dragon fish butterfly pattern" work, jointly created by Yang Jinqiu, the inheritor of Miao paper-cut intangible cultural heritage, and 23 Miao embroiderers, perfectly integrates traditional craft with modern design, and interprets the innovative interpretation of traditional aesthetics.
The second chapter focuses on the integration of traditional Chinese patterns and modern fashion. The core gene of EP YAYING, "Phoenix Wears Peony", runs through the whole series, coming from a more contemporary oriental rhythm. The 6A grade high-quality silk material in Ningnan, Sichuan, with flowing texture complements the outline of national style coat, overcoat and skirt, showing the elegance and strength of oriental women. These fashions are not only suitable for formal office occasions, but also can exude unique charm in social activities.
The third chapter is the deep excavation of oriental aesthetics and the display of ingenuity. China Yaying advanced customization series presents the beauty of national style and elegance linking tradition and contemporary. Traditional culture is deeply integrated into the design language with unique intangible heritage skills. The craftsmen of Yaying Handicraft Workshop use needles as pens and integrate four genetic processes of embroidery, plate, knitting and pleating to convey the temperature of hand work. The rare Ali cashmere, which is selected from the top of Tibet, combines nature and luxury, making the warm life more ritualistic.
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Du Juan, the spokesperson of China Yaying brand, made the final appearance in a phoenix and peony costume. Inspired by the "Phoenix Wears Peony" in the "Tuanfeng Painting" of the Yuan Dynasty, this dress symbolizes auspiciousness and prosperity. It took more than 1200 hours to make handicrafts, and incorporated different handicrafts such as ribbon embroidery, bead embroidery, three-dimensional embroidery, which injected profound cultural connotation into the dress.
This release show is not only a fashion feast, but also an in-depth tribute and innovative interpretation of Chinese traditional culture. Taking advantage of this oriental trend of cultural renaissance, the flagship store of EP YAYING Yaying brand will be opened and upgraded in Beijing, Shanghai, Xi'an and other core cities in succession, transferring the oriental aesthetic interest to a broader world.
The determination to promote China and the beauty of China. The 2024 Yaying Autumn and Winter Fashion Festival uses "clothes" as a medium to interpret the new chapter of national style, which shows profound cultural confidence in the grand oriental aesthetics. The tide of the times is rolling forward, and the grand national style is enduring. In the future, Yaying will continue to explore the way of beauty that leads the oriental fashion trend and is full of cultural confidence, and create a good fashion brand in China.
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