Entering Into Many Textile And Clothing Enterprises In Ningbo, The Fiber Fashion Trend Accurately Matches The Downstream Demand

"Efficient connection between supply and demand, close cooperation between upstream and downstream, and collaborative innovation." At this stage, this has become the common aspiration of upstream and downstream enterprises in the textile industry chain.

On October 16-18, the fiber road - 2024 Chinese fiber fashion trend docking exchange activity (Ningbo Station) jointly organized by China Chemical Fiber Industry Association, Tongkun Group Co., Ltd. and Hengshen Holding Group Co., Ltd. was launched.

The delegation led by the Chinese fiber fashion trend delegation went to many textile and clothing enterprises in Ningbo, and had face-to-face exchanges with their product R&D and design personnel, passed on innovative functional and green fiber materials to fabric and clothing enterprises, and also deeply understood the application needs of downstream fiber materials, and effectively promoted the deep integration from fiber production to downstream applications of the textile industry chain, Realize efficient and accurate docking between supply and demand.

Drive the promotion of value chain from the "source"

Innovative fiber materials with various functions are giving more value to textiles.

Wang Yongsheng, director of the marketing department of China Chemical Fiber Association, said that the upgrading of material technology and product innovation will bring better experience to consumers. The development trend of materials will pay more attention to environmental protection, comfort, elasticity, breathability, skin friendly, temperature control, etc.

Tongkun Group has developed a series of functional polyester fibers. Li Guoyuan, manager of the quality management department of Tongkun Group, introduced that the spectral heating antibacterial flame retardant polyester fiber launched by the company is made by adding the flame retardant spectral heating antibacterial composite function masterbatch to the melt for spinning. This fiber not only has good physical and mechanical properties, but also has flame retardancy, light induced heating and antibacterial triple functions. It is suitable for harsh environments such as extreme cold, easy burning, damp and easy to breed bacteria. It is mainly used for elastic clothing such as sportswear, casual wear, underwear, etc.

The matt profiled rabbit hair like polyester fiber developed by Tongkun Group has a special four peak and five peak "wavy" fiber cross section. The super simulation and rabbit hair like effect are good, the hair feels upright, and the appearance gloss is darker than ordinary matt products. The profiled bicomponent polyester polyamide composite fiber has the characteristics of high elongation, good moisture absorption and permeability, soft and delicate feel, and wide application. The fabric is dry, comfortable, wear-resistant, fade resistant, and easy to care.

At present, Tongkun Group's fibers have been widely used in clothing, home textiles, bags, curtain fabrics, sofas, towels and shading fabrics, and expanded from basic livelihood applications to more "sophisticated" application scenarios.

Wei Haohui, Director of Hengshen Group's Brand Center, introduced that EcoLactam is a low-carbon series product independently developed by Hengshen Group, which is committed to reducing carbon emissions from the source and providing one-stop services for brands that attach importance to information transparency. This product can decompose nitrous oxide into harmless substances through exclusive patented technology during production. It is estimated that compared with conventional nylon, the yarn produced with EcoLactam can effectively reduce carbon emissions by 70%; For each ton of EcoLactam used, the equivalent reduction of carbon dioxide equivalent can be up to 8 tons. In addition, the polyamide elastic composite fiber Nila developed by Hengshen Group is a composite spinning of two modified polyamides with different shrinkage properties. The single fiber is in a spring like spiral curl structure, giving durable elasticity to the fabric and clothing.

"We not only introduced new fibers, but also learned more about the needs of clothing brands. Next, we will match the needs of relevant brands and carry out customized research and development," Wei Haohui said.

"Since its first release in 2012, China's fiber fashion trend has always been committed to delivering innovative materials from domestic high-quality fiber enterprises to downstream enterprises and users, and gradually combined the fiber fashion trend with downstream fashion trends and product development such as yarn, fabric, clothing, etc., becoming an important 'engine' driving the upgrading of the textile industry value chain. At present, China's fiber fashion trend has released more than 400 fiber products, and more than 500 enterprises have participated. " Wang Yongsheng said.

Application end calls for win-win situation in upstream and downstream

In the face of more finely differentiated and diversified consumer market demand, the development ideas of many terminal brands have gradually changed in recent years, and more and more attention has been paid to finding inspiration for product development at the fiber end.

"In the past, our functional fabrics were more realized through finishing, but now, we hope that the functionality of fabrics can be realized through the use of fiber materials. In the exploration of transformation and upgrading, we have gone through many detours and paid a lot of 'tuition fees'. Now, some downstream brand enterprises cooperating with us will no longer designate fiber and yarn suppliers as before, but will propose some research and development directions, which puts higher requirements on our supply chain system. Therefore, we hope to build a deep cooperation supply chain with upstream fiber and yarn enterprises, jointly develop fabric products, and promote them to downstream brand enterprises. " The words of Fu Hongping, the chairman of Ningbo Guangyuan Textile Co., Ltd. (hereinafter referred to as "Ningbo Guangyuan"), expressed the aspirations of many downstream textile enterprises.

Ningbo Guangyuan mainly sells knitted fabrics, and is known as "knitting fabric dyeing and finishing expert" and "functional fabric expert". In recent years, the company has accelerated its transformation and upgrading, gradually shifting from traditional printing and dyeing processing to functional fabrics and home product operations, providing downstream customers with personalized customization and overall solutions for knitted fabrics. Nike, Adidas, Converse, Vogel, Toray, Muji, Triumph, An Lifang, Mengjie and other well-known brands are its partners.

"This exchange activity recommended more functional fibers with market potential for us, opening up our product research and development ideas," said Fu Hongping.

Chen Yunneng, a consultant from Ningbo Guangyuan, also said: "Through this exchange, we learned a lot of innovative fibers and saw the fabrics made of these innovative fibers. Although some fabrics do not match the actual needs of enterprises, this is where we can further exchange and cooperate in the future. In combination with the needs of enterprises, we can jointly carry out secondary development of these fabrics, so that innovative fibers can be more widely used through the same frequency resonance of design and technology. "

Youngor is the leading brand in the men's wear industry in China. At present, it has formed a whole industrial chain pattern covering the improvement and planting of cotton and hemp varieties, spinning and weaving, garment design and production, and retail terminal construction, promoting the brand transformation from industrialization to fashion and personalization. In the research and development of shirts, suits, T-shirts, pants, outdoor sports and other series of products, Youngor has always focused on the application of new materials, and established the Textile Materials Research Institute.

Wang Qingmiao, president of Youngor Textile Materials Research Institute, introduced that Youngor has made many achievements in the application of functional textile materials, research and development of finishing technology for clothing, etc., and focused on delivering product performance and selling points to consumers in a "visual" way. "The combination of different fibers can promote the continuous innovation of clothing products and help clothing enterprises to create new competitive advantages. This exchange, we learned a lot about the innovation of fiber materials, and hope to discuss some of our research and development pain points with you, so as to create more sparks in the area of collaborative innovation."

Shidannu Group Co., Ltd. (hereinafter referred to as "Shidannu") focuses on the field of knitting apparel, forming a vertically integrated knitting apparel industry chain, integrating international trade, independent brand marketing and apparel production. The company's products are exported to Europe, Southeast Asia and other markets, and has established deep strategic cooperation with many world famous clothing brands, with an annual sales of nearly 10 billion yuan. At present, Shidannu is actively building a domestic and foreign trade integration pattern, forming a trade pattern with Europe as the main body, North America and Asia as the "two wings", and Oceania and Africa as the new growth markets.

Zhang Suqing, the technical director of Shidannu, said that the company has always focused on developing various popular, environmental friendly and functional fabrics, and has built a national CNAS testing center to strictly control product quality and better serve customers. Participate in this activity to lay the foundation for the company's subsequent cooperative development with fiber enterprises.

Only through "collaborative innovation" can we achieve steady progress

When the market demand is constantly changing and the competition is becoming increasingly fierce, more and more textile enterprises realize that only by working together and making collaborative innovation, can they win more initiative in the competition and achieve stability and further development.

Ningbo Boyang Garment Group (hereinafter referred to as "Boyang") has many brands including Tangshi, Demana, Fruit Shell, and Boyang professional wear. In the process of transformation from "fashion Boyang" to "science and technology Boyang", Boyang enables product development with innovative materials through close cooperation with upstream enterprises in the industrial chain. Ruipin Fashion Group, affiliated to Boyang, has formed a business model of "design, channel and multi brand", and gradually extended from clothing, shoes and bags to cosmetics, supply chain finance and other fields. ?

Chen Guoying, deputy general manager of Ruipin Fashion Group, said that Demana DME is a women's wear brand of the company. The company pays more attention to environmental protection, sustainable development and high-performance fabrics. "This exchange provides more choices of raw materials for our product development."

Mu Gaodi focuses on the subdivision track of "camping and hiking". Starting from the "Cold Mountain" hiking tent in 2003, it is committed to providing comfortable, high-quality and high-performance outdoor equipment for consumers with hiking camping equipment and clothing. In recent years, the company has launched super categories with excellent performance, covering a wide range of outdoor scenes.

Mo Zhijian, head of the clothing supply chain of Makadi, said that this exchange provided many options for the company to use new fiber products. "We look forward to further exchanges with relevant enterprises to give the brand more powerful product power."

Compared with other clothing brands, Thumb Wardrobe (Zhejiang) Clothing Technology Co., Ltd. (White T) has its own "content e-commerce" gene.

Relying on the development of the new infrastructure of the Internet, the company broke through the traditional e-commerce sales model, quickly ignited the whole network with the content e-commerce method of "creativity+products", and built a full link marketing channel through online platforms and offline stores such as Tiaoyin, Tmall, Taobao, JD, and Small App Mall.

The company focuses on the product positioning of "high appearance", "high quality", "high-tech" and "high social attributes" based on the "strong technology and technology application" with the real needs of users as the starting point, and on the basis of experience leadership as the core, to create a series of brands such as "white T", "white shirt" and "white calf" to provide users with a full range of dressing experience.

White T uses materials to change the fabric composition, create new functions, and solve users' pain points. In terms of research and development, White Little T and Ningbo Jiangbei District Government jointly set up the "Jupiter Laboratory", which mainly conducts material research and development, commercializes some scientific achievements, and better applies them to the textile and clothing industry.

Xu Xin, the head of White Little T's "Jupiter Laboratory", said: "Consumers are responsible for 'dreaming', and we are responsible for realizing dreams for consumers. Adhering to the idea of 'pushing back user needs based on scenario needs', we continue to launch explosive products. In the competitive market environment, we stick to our original intention, hope to draw more scientific and technological strength from the fiber end, continue to create scientific and technological products, and enhance the brand reputation. "

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Fashion trend of fiber in China

Under the organization and leadership of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, the "Chinese Fiber Fashion Trend" jointly launched by the China Chemical Fiber Industry Association, Donghua University and the China Noodle Textile Industry Association has officially moved fibers from behind the scenes to in front of the stage. After 13 years of accumulation and development, the release of Chinese fiber fashion trends has grown from nothing to excellence. Today, it has become a vane for the development of China's chemical fiber industry, leading the overall improvement of Chinese fiber in terms of scientific and technological innovation, green development, fashion crossover, international influence, etc., and greatly improving the overall competitiveness of the brand "Chinese fiber" in the international market, Showing the strength and charm of "Chinese fiber" to the global textile industry and fashion industry; And guide consumers to start to look at textile upstream materials from a new perspective, changing the public's previous perception of fiber. By 2024, China's fiber fashion trend has released more than 400 fiber products, and more than 500 enterprises have participated.

Tongkun Group began to name China Fiber Fashion Trend in 2021. In March 2024, Tongkun · China Fiber Fashion Trend 2024/2025 released nine categories of popular fibers, including 29 new popular fiber varieties from 34 selected enterprises, with the theme of "fusion and Vientiane" and four chapters of fiber · diversified exploration, fiber · retrospective nature, fiber · functional deconstruction, fiber · extreme upgrading; Comprehensively interpret the green environmental protection, scientific and technological intelligence, diversified innovation, application expansion, etc. of the selected fibers, provide trend guidance for the strategic development of upstream and downstream enterprises in the industrial chain, and also interpret the "people's livelihood background" of "fiber creates a better life" to the public.

(Source: China Chemical Fiber Industry Association)