The Milk Powder Industry Is Facing New Challenges. Dairy Enterprises Seek Breakthroughs In The Strategy Of "Family Nutrition"

In recent years, the milk powder industry is experiencing severe changes in the market environment. The industry as a whole is showing the characteristics of a "reduced market", and the market competition is becoming increasingly fierce. Faced with this challenge, many dairy enterprises have begun to explore new growth points in order to stand firm in the fierce market competition. In this context, the strategy of "family nutrition" has gradually emerged as a new track for dairy enterprises to explore market growth.

The core of the strategy of "family nutrition" is that dairy enterprises are no longer limited to the traditional infant milk powder market, but expand their product lines to pregnant women, children, adults and the elderly, forming a product matrix covering the whole life cycle. This strategy has met the nutritional needs of consumers of different ages, opened up new market space for dairy enterprises, and brought more growth opportunities.

Under the guidance of this strategy, many dairy enterprises began to focus on the full life cycle product development of goat milk powder for pregnant women, infants, children, adults, middle-aged and old people and other segments. Sheep milk powder is gradually favored by consumers because of its unique nutritional value, such as low allergy, easy digestion and absorption. Through continuous research, development and innovation, dairy enterprises have launched goat milk powder products for different age groups, forming a "family oriented" product matrix of goat milk powder.

For example, for pregnant and lying in women, dairy enterprises have launched sheep milk powder rich in folic acid, iron and other nutrients to meet the special nutritional needs of pregnant women during pregnancy and lactation; For infants and young children, we focus on the nutrition balance and easy digestion and absorption of the product, and have launched infant goat milk powder suitable for different ages; For children and adolescents, dairy enterprises emphasize the function of products to promote intelligence and immunity; For adults and middle-aged and elderly people, more attention is paid to the health effects of products such as calcium supplementation and anti-aging.

In addition to making efforts in product development, dairy enterprises have also made a lot of efforts in the nutrition market education for the whole family of goat milk powder. Through diversified marketing strategies, such as online and offline brand promotion. Dairy enterprises continue to strengthen their brand image and market positioning, and improve consumers' awareness and acceptance of the concept of "family nutrition" of goat milk powder.

Behind this trend is the profound impact of China's demographic transition to aging and fewer children. With the change of family structure, the focus of family health has gradually shifted to "all age nutrition". Consumers no longer only pay attention to the nutritional needs of infants, but pay more attention to the health and nutrition of the whole family. This change provides new market opportunities for dairy enterprises, and also promotes the milk powder industry to develop in a more diversified and differentiated direction.

In the future, with the increasing attention of consumers to health and nutrition, and the continuous investment and innovation of dairy enterprises in the "family nutrition" strategy, the milk powder industry is expected to usher in new growth points and development opportunities.