Toy Boom And IP Derivative Market In 2024: Pattern Evolution, Opportunities And Challenges Coexist

As 2024 enters the last quarter, the toy boom and IP derivatives market are undergoing transformation and adjustment. On the one hand, the market has received many good news, new products have emerged one after another, and the industry boundary has continued to expand, showing a vigorous vitality and great potential; On the other hand, on the social media platform, the news of "grain store collapse" and "grain thunderstorm" frequently spread. Many small and medium-sized store owners were forced to clear their warehouses due to low popularity. Even the first secondary landmark mall felt the chill of the market, and the rental rate declined.

In this context, the competition pattern between toy boom and IP derivatives market is particularly complex and changeable. On the one hand, the rapid growth of the market and the diversified demands of consumers have brought considerable development opportunities to the industry; On the other hand, the intensification of market competition, the rapid change of consumer preferences and the impact of online channels also make many practitioners face serious challenges.

It is worth mentioning that despite some unfavorable signals in the market, many platforms and brands have achieved counter trend growth by virtue of their grasp of IP and categories. Tmall, Taobao and other platforms have provided consumers and practitioners with important market trend information by publishing the best selling lists of blind boxes, handmade products, cereal circles and other categories, as well as the ranking of shops classified as cotton dolls, board games, and food for the next generation. The data of these platforms reflect the real-time dynamics of the market and become an important reference for practitioners to adjust strategies and seize opportunities.

According to the data, Taobao Tmall's market share in the toy boom industry has exceeded 50%, and more than 90% of the IP addresses on the market have entered the platform. In the first stage of this year's Double 11 market competition, Taobao Tmall's market share was close to 70%, fully demonstrating its position and influence in the industry. Behind these data is the platform's deep understanding of consumer demand and clear grasp of market trends.

However, the rapid changes in the market also remind practitioners that they cannot be blindly optimistic, and must always remain vigilant and be ready to respond to market changes. Practitioners need to be more cautious about the choice of IP and categories. They should not only pay attention to the hot trends in the market, but also dig into the potential needs of consumers to create competitive products.

In addition, in the face of the impact of online channels, offline physical stores also need to actively transform to attract more consumers by improving service quality, enriching product lines, creating immersive experience and other ways. At the same time, it is also an important direction for future development to strengthen cooperation with online platforms and achieve online offline integration.