Can Nutrition Products Become A New Growth Point For Mother And Baby Stores Under The Reduced Competition In Infant Powder Preparation Industry?

In recent years, the competition in the infant powder industry has become increasingly fierce, and the market has gradually become saturated. Many dairy enterprises are facing the dilemma of declining sales. In this context, the importance of nutrition category has gradually become prominent, and has become the focus of attention inside and outside the industry. All major dairy enterprises have increased the number of nutritional racetracks, hoping to achieve differentiated competition and find new growth points through this subdivision. At the same time, the mother and baby store channel is also actively adjusting the commodity structure, increasing the proportion of nutrition products, and even transforming into a conditioning or boutique mother and baby store to adapt to the changes in the market.

The reduced volume competition in infant powder mixing industry has doubled the operating pressure of mother and baby stores. Serious homogenization, profit space compression and other problems make mother and baby stores have to seek new breakthrough points. Nutritional products, with their high added value, personalized needs and other characteristics, have become the "life-saving straw" of many stores. By introducing high-quality nutrition products, mother and baby stores can not only improve customer stickiness, but also effectively increase the source of profits and achieve diversification of business.

The country's emphasis on the nutrition industry also provides strong policy support for this trend. In recent years, the country has issued a series of relevant policies, strictly regulating many links from production, registration standards to terminal sales, creating a good environment for the healthy development of the nutrition industry. In particular, the release of the "Healthy China 2030" Planning Outline places national health at the strategic height of national development, bringing new development opportunities to the nutrition industry.

In this context, the nutrition industry ushered in a period of rapid development. Major brands have increased investment in R&D and launched high-quality products that meet consumer needs. At the same time, channel operators are also actively adjusting their strategies to expand sales channels and enhance brand influence through the combination of online and offline. The industry media also paid attention to this trend, and further promoted the development of the nutrition market through reporting and publicity.

However, behind the bustle, it still needs time to test whether nutrition can really become the second growth curve of mother and baby stores. On the one hand, the competition in the nutrition market is also gradually intensifying, and the differentiated competition between brands is becoming more and more obvious. On the other hand, consumers' demand for nutrition products is also changing, and the requirements for product quality, safety, efficacy and other aspects are getting higher and higher. Therefore, if the mother and baby store wants to gain a foothold in the nutrition market, it must constantly improve its professional quality and service ability to meet the diversified needs of consumers.