How Are Chinese Fiber Brands Linked? See "Chuangxianghui" To Summarize The Year

　　 At present, China's chemical fiber industry, as an important competitive industry of China's manufacturing industry in the world, takes brand building as a strategic fulcrum to enhance international competitiveness under the new development pattern of double circulation. The construction of fiber brand will help Chinese fiber further enhance its influence in the global value chain.

On December 23, the summary meeting of Huafeng Millennium · China Fiber Brand Linkage Creation and Sharing was held in Beijing. Duan Xiaoping, Vice President of China Textile Industry Federation, Chen Xinwei, President of China Chemical Fiber Industry Association, Wu Tong, Deputy Director of the Textile Division of the Consumer Products Industry Division of the Ministry of Industry and Information Technology, Yang Congdeng, President of Huafeng Chemical Co., Ltd., and Zhu Xuanxiang, General Manager Representatives from Beijing Institute of Fashion Technology, Jiangnan University, China Fashion Designers Association, China Textile Union Media Center, Beijing Zhimei Chaoran Technology Co., Ltd. and other relevant units attended the meeting. ?

▲ Chen Xinwei presides over the meeting

Enhance the power of brand

"Huafeng Millennium · China Fiber Brand Joint Creation and Sharing" is a series of activities of brand collection and release with chemical fiber brand as the carrier, as well as joint promotion with downstream and terminal fields, aiming to build a linkage platform between fiber brands and downstream and terminal areas, enhance the importance of fiber enterprises on brand building, and enhance the overall influence and competitiveness of Chinese fiber brands. At the meeting, Rong Zhongyu, Deputy Secretary General of China Chemical Fiber Industry Association It reported the series activities of Huafeng Millennium · China Fiber Brand Linkage and Sharing, the key work to be carried out in 2024, and shared the follow-up work plan.

Since the launch of Huafeng Millennium · China Fiber Brand Linkage and Sharing Exchange in March 2023, the Association has cooperated with China Jiangnan University to provide a basis for enterprises to carry out brand building work by establishing the Group Standard of China Fiber Brand Evaluation Index System, and has established a fiber brand library according to this standard. In addition, Huafeng Chemical and Beijing Institute of Fashion Design widely spread fiber brands and functions in the field of fashion design through the first "Millennium Cup" fashion design contest.

Since 2024, Chuangxianghui series of activities have been carried out successively, such as various brand development exchange meetings, sustainable brand promotion meetings and downstream brand exchange and docking activities held at the yarn exhibition. Through keynote speeches, round table interviews and interactive exchanges, we have explored how to lead and innovate through standards under the new development environment and market demand, Improve the brand strength of fiber and strengthen the soft power of enterprises.

In September, the first brand conference of "Huafeng Millennium · China Fiber Brand Joint Creation and Sharing" was held during SS2025 China International Fashion Week, These brands were determined through the independent declaration of enterprises and benchmarking of China Fiber Brand Evaluation Index System Group Standard (T/CCFA 02012-2023). At the same time, a high-profile pan sports super show was presented. During the show, Olympic champion Chen Yibing and his daughter Chen Jingyi made the final appearance. Famous designers customized the champion show clothes. The original works of Chinese design stars were brilliant. Science and technology, fashion, sustainable development and sports spirit complement each other. While demonstrating the brand strength of China's chemical fiber industry, It provides more opportunities for in-depth cooperation of the industrial chain. The dissemination of this release has extended a wide range. Through various new media platforms+traditional media, up and down linkage and interactive communication, the full media coverage has exceeded 80 times, with a total exposure of 20.7 million times.

The road of fiber integration

It grows from integration and grows from innovation. As an important extension of the "Chinese Fiber Fashion Trend", the Fiber Road jointly sponsored by the Association and Huafeng Chemical and other units has been launched for more than three years, and has gone through different highlights. Wang Yongsheng, Director of Marketing Department of China Chemical Fiber Industry Association Summarize and report the activities of Fiber Road. He mentioned that the footprint of the fiber road has spread throughout Beijing, Fujian, Guangdong, Shanghai, Jiangsu and Zhejiang, and has organized key chemical fiber enterprises to communicate with dozens of downstream enterprises and high-quality brands. Through trend sharing, multi-level docking, networking, product innovation and other ways, it has provided effective raw material trend information for terminal brands, It has improved the efficiency of industrial chain docking, obtained the opportunity of product development cooperation with the brand side, and guided fiber enterprises to innovate products. In this process, Huafeng not only publicized the innovative products of the enterprise, but also impressed the brand side with the image and strength of Huafeng Millennium Spandex, which laid a certain foundation for later product research and development cooperation.

At the same time, the activity continued the downstream demand docking work through questionnaire feedback, and improved the influence of the activity through diversified focus of media communication. The whole process of invitation to shoot, tracking report, quick clip video publicity and other forms ensured the timeliness of the external publicity of the event and increased the attention inside and outside the industry. Wang Yongsheng said that in the future, the fiber road will continue to work hard to let more clothing brands hear the voice of Chinese fiber and promote the sustainable and healthy development of China's chemical fiber industry.

Gather creativity and share wisdom

Based on how to improve brand image and market influence, Sun Luping, Deputy Director of Huafeng Chemical Marketing Department Shared Huafeng Chemical's ideas on Chuangxianghui's work: First, in terms of exhibition and display related to Chuangxianghui, it is necessary to strengthen the mobilization exhibition, clothing dynamic display, add immersive scenes and close product experience, tell the brand story or product value in the form of live broadcast, and link with the brand end. Second, in terms of brand evaluation system, it is necessary to further strengthen cooperation with Jiangnan University, enhance the attention of brand and supply chain, and push fiber enterprises to the clothing brand end and consumers. Third, in the fashion design competition, we should solve the problem of the ownership of works, optimize the primary selection mechanism, be good at screening, improve the consistency between the real object and the renderings, ensure the quality of works, and cultivate more excellent design talents for the industry. Fourth, in terms of communication, we hope that the mode of the fiber road will also be innovated to provide more comprehensive solutions in new communication ways, such as enhancing the interaction between brands and consumers through new forms such as group building activities. "We hope that through a series of innovation and optimization measures, we can continuously improve the fiber brand image and market influence, and inject more vitality into the industry." Sun Liping said.

Participants fully recognized the achievements of Chuangxiang Hui since its launch, and believed that it had done well in branding, serialization, richness, influence and other aspects. The team had performed well in the preliminary basic work, on-site activity implementation, press conference effect and communication, and better combined the highlights of the activity with brand building. In addition, they also put forward valuable opinions and suggestions on the development of the new year's activities of creating and sharing exchange, such as making full use of the advantageous resources of each cooperation unit and improving the details of cooperation; The release focuses on the integration of fashion and technology, and highlights the cultural connotation of fiber brand; Establish a fabric library and related small programs to enhance the emotional connection of interested parties; Matrix, visualization and diversification of communication platform; Focus on forward-looking trend research and judgment, overseas layout cooperation, etc.

　　 Yang Congdeng, Chairman of Huafeng Chemical He said that the overall effect of the activity exceeded expectations and was recognized by the industry and downstream brands. He reviewed three original intentions of participating in the creation of Chuangxianghui series of activities: first, support for associations and industry activities and return to all parties in the industry; Second, as a chemical fiber enterprise, we hope that more and more fiber brand values will be recognized by end brands and consumers, so that fiber can create a better life experience for mankind; The third is to expand the company's influence and the demand of Millennium spandex brand to go global. Yang Congdeng put forward three suggestions for the next step of the activity of creating and sharing the exchange: first, how to better deliver the developed fiber functions to downstream and end users, which requires better understanding of customers' real requirements, solving product pain points, and targeted publicity. Second, brand building needs long-term adherence and practical results to attract more enterprises to participate. Third, the influence of the event has been shown, and many enterprises have expressed strong interest in it, which has played a positive role in brand promotion. Therefore, it is more important to do a good job in the product, summarize the functional characteristics and publicize them widely, and strengthen the sharing and cooperation with downstream to jointly promote the long-term development of the industry.

　　 Wu Tong, Deputy Director of the Textile Division of the Consumer Products Industry Department of the Ministry of Industry and Information Technology He said that the China Chemical Fiber Association has been committed to the brand building of Chinese fiber for many years, and the activities such as Chinese fiber fashion trend and Chuang Xiang Hui are all positive exploration attempts. Behind these activities, the Association coordinated a large number of industry resources, condensed the wisdom of each member of the team, and made many efforts. The fashion trend of Chinese fiber is a successful case, and the series of activities of Chuang Xiang Hui are also worth looking forward to.

"For the Consumer Products Division of the Ministry of Industry and Information Technology, brand building is the focus of future work, and the main path is the collaboration between upstream and downstream of the industrial chain. Fiber fashion trends and activities such as Chuangxianghui have a good reference and inspiration for our work. It is hoped that in the future, we can strengthen interaction with the Association, strengthen intra industry communication and cooperation, jointly explore and promote effective brand building paths, and jointly contribute to the brand building of chemical fiber industry and enterprises. " Wu Tong said.

last, Duan Xiaoping, Vice President of China Textile Industry Federation Thanks to all partners and supporters, and to Huafeng Chemical for its support in promoting the transformation and upgrading of the industry, which has made a good start in the activity of Chuang Xiang Hui and laid a solid foundation for the brand building of the industry. He particularly mentioned that over the years, the Association has not only promoted the basic research, scientific and technological innovation and new product development of the industry, but also improved the brand building and green development level of the industry, formed close cooperation between enterprises, and successfully connected with downstream and terminal brands through Hengyi Fund, the release of popular trends, green fiber certification, and the development of Chuangxianghui series of activities, At the same time, it shows strong influence and communication effect, and enterprises participating in various activities also have a real sense of gain.

For how to do a good job in building Chinese fiber brands, Duan Xiaoping emphasized the importance of in-depth research on clothing brands and home textile brands and docking with them. Brands can be divided into three categories: technology brands, luxury brands and cultural brands. He believed that China should focus on the development of technology brands and cultural brands, and give full play to the advantages of high-end, differentiated and functional fibers, because the internationally influential "young" brands mostly rely on chemical fiber technology. Cultural brands can be integrated into the design. They are more popular with young people and deserve further research.

(Source: China Chemical Fiber Industry Association)