Anta Children'S Running Water Exceeds 10 Billion In 2024, Piloting A New Height In The Domestic Sports Children'S Market

Recently, ANTA KIDS announced that it will achieve the goal of running water of more than 10 billion yuan in 2024. This achievement makes it the first brand in the domestic sports industry whose children's business has exceeded 10 billion yuan. Since its establishment in 2008, Anta Children has always focused on providing comprehensive sports equipment and services for minors (under 14 years old). Its product line covers different scenes such as running, basketball, outdoor sports and fashion, meeting the sports needs of children of different ages.

Anta children's success is not achieved overnight. In the past ten years, Anta Children has always adhered to the brand concept of "professional, healthy and happy", and is committed to providing quality and professional sports products for children. Through continuous market research and product development, Anta Children has grasped the pulse of the children's sports market and set off the trend of the industry. In the design of its products, the physiological and psychological characteristics of minors have been fully considered, ensuring the sports performance, and paying attention to the interest and fashion of the products.

In terms of marketing strategy, Anta Children also showed their unique vision and execution. On the one hand, Anta Children actively cooperated with major IPs to launch co branded and limited edition products, attracting a large number of fans' attention and purchase. On the other hand, Anta Children has further enhanced the brand's influence and reputation by holding various sports events and activities.

As of December 31, 2023, in the 2023 fiscal year, the total number of Anta Children's stores in mainland China and overseas regions reached 2778. The store network provides a solid sales foundation for Anta Children, and also enables them to be closer to consumers and understand their needs and feedback. Anta children focus on online and offline integration in store layout, and improve consumers' shopping experience through digital means. Whether in physical stores or online platforms, consumers can enjoy convenient and efficient shopping services.

Looking forward to the future, Anta Children will continue to maintain its position in the children's sports market. With the increasing attention of domestic consumers to children's sports health and the strong support of the state for youth sports, Anta children will usher in a broader space for development. Anta Children will continue to adhere to the brand concept of "professional, healthy and happy", constantly innovate products and services, and provide children with more diversified and high-quality sports choices. At the same time, Anta Children will also strengthen cooperation and exchanges with all parties to jointly promote the prosperity and development of children's sports in China.