Association Trends: The Awarding Ceremony Of The Brand Workstation Of Shanxi Textile Engineering Society Was Held In Taiyuan

On January 3, the awarding ceremony of the brand workstation of Shanxi Textile Engineering Society was held in Taiyuan. Hao Jianxin, Vice Chairman of the Provincial Federation of Social Sciences Circles, Zhang Chenglong, President of the Provincial Brand Research Association, Guo Shouxiang, a retired cadre of the Provincial Market Supervision Administration, Wei Xiaojuan, a lecturer of Taiyuan University of Technology, and four experts from the expert panel, Liu Jiang, President of the Provincial Textile Engineering Society, Li Huixing, President of Shanxi Taishang Intelligent Manufacturing Co., Ltd., and Zhang Junfeng, Secretary General of the Provincial Textile Industry Federation Shi Shouguo, Secretary General of the Provincial Textile Engineering Society, Liang Junwei, Secretary General of the Provincial Garment Association, and staff of the Provincial Textile Engineering Society and the brand workstation attended the awarding ceremony.

The awarding ceremony was presided over by Zhang Junfeng, Secretary General of the Provincial Textile Industry Federation and Chief Supervisor of the Provincial Textile Engineering Society. Liu Jiang, Vice President of the Provincial Textile Industry Federation, President of the Provincial Textile Engineering Society, Secretary of the Party Committee and President of the Provincial Textile Science Research Institute, awarded the brand workstation, and Li Huixing, President of Shanxi Taishang Intelligent Manufacturing Co., Ltd., received the license.

At the awarding ceremony, Li Huixing, chairman of Taishang Company, introduced the enterprise brand work and the construction of the brand workstation. She said that Taishang Company has always taken brand building as its core strategy, integrating Chinese traditional culture from the beginning of trademark design, and will rely on brand workstations to promote brand building, aiming to promote Taishang brand to the whole province, and further enhance the brand's market influence and share.

At the same time of the awarding ceremony, a brand building forum was also held, and the experts present put forward many valuable suggestions on the brand building work of Taishang Company and how to further enhance the popularity and reputation of Taishang brand.

Guo Shouxiang, an expert, pointed out that by shaping the concept of brand, the vision, values and personality of the enterprise can be reflected in a concentrated way, further endowing the brand with emotional value and cultural value, rethinking brand positioning and value creation through model innovation, and enhancing brand recognition. At the same time, we need to transform our thinking and focus on online marketing, which is a new space for brand survival.

Zhang Chenglong, an expert, said that we can try to use local cultural customs and exchange exhibitions to shape and improve the brand image through festival culture, and build brand identity through brand culture, so as to cultivate a group of loyal brand consumers.

Wei Xiaojuan, an expert, said that cultural and creative culture can endow brand culture with value, and can also further create characteristic brand culture by using perceptual design, brand product form design and other methods.

President Liu Jiang pointed out that the product design of the brand should return to the market demand as the starting point, and at the same time integrate our historical and cultural elements. Through polishing the details, the brand will become a bridge between consumers and enterprises, and truly establish brand loyalty.

Hao Jianxin, Chairman of Science and Technology Newspaper Branch of China Science and Technology Journalism Association, Vice Chairman of Shanxi Federation of Social Sciences Circles, Vice Chairman of Shanxi Association of Experts and Scholars, and Chief Expert of Brand Workstation of Shanxi Textile Engineering Society, summarized the meeting. He pointed out that the first thing to build a brand is to update the concept and establish brand awareness; The second is to be good at innovation, which requires a new positioning of the product; Third, we should pay attention to strategies, formulate brand planning and tell good brand stories. He encouraged Taishang Company and all colleagues in the textile industry to strengthen their confidence, persevere, and take brand building as one of the core strategies of enterprise development. At the same time, he also hopes that Shanxi Textile Engineering Society can continue to play the role of a platform, provide more textile enterprises with help and support for brand building, and jointly promote brand upgrading and high-quality development of the textile industry.