Bonpoint (Little Cherry), A French Luxury Children'S Wear Brand, Officially Joined The Youngor Fashion Brand Matrix

According to Youngor Group, on January 9, Youngor Fashion Co., Ltd. and EPI Group completed the transaction procedures, and Bonpoint (Little Cherry), a French luxury children's wear brand, officially joined the Youngor fashion brand matrix.

Bonpoint is a French * * * luxury brand focusing on children. With its unique positioning and excellent quality, Bonpoint has become a * * * in pursuit of high-end children's wear families in the past half century.

EPI revealed that Bonpoint has achieved significant growth in EMEA (Europe, the Middle East and Africa) and Asian markets in the past three years, and the compound annual growth rate of sales has increased significantly. Among them, the Chinese market has become one of the most important overseas markets of Bonpoint.

This cross-border acquisition is Youngor Fashion * * *'s involvement in the field of children's wear and luxury goods, and also an important step in the strategy of building a multi brand international fashion group. By bringing Bonpoint under its management, Youngor Fashion has not only further improved the ecological layout of the fashion industry, but also enhanced the company's influence on the international fashion stage, and will help Bonpoint continue to deepen its efforts in the Chinese market and expand its global market share.