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Guan Shumin Insists On Showing The Beauty Of Chinese Fashion To The World In Fashion Language

2025/2/8 20:18:00 0

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　　 The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.

　　 LAFAVEUR Yunxiang, a high-end customized women's clothing brand in Hong Kong, China, was founded by designer Guan Shumin in 2015. Guan Shumin, winner of the 17th World Outstanding Chinese Award, executive vice president of Hong Kong Textile Chamber of Commerce, and chairman of Hong Kong Bowei Co., Ltd.

　　 After more than 30 years of hard work in the field of textile and clothing, Guan Shumin insists on showing the beauty of Chinese fashion to the world in fashion language, pays homage to traditional crafts and culture with ingenuity, and is committed to building LAFAVEUR Yun into a national brand that inherits oriental aesthetics and demonstrates cultural confidence.

　　 From inside to outside, pay homage to traditional crafts and Chinese culture with ingenuity

　　 2024 is a year when LAFAVEUR wants to constantly break through and amaze the industry, leaving many meaningful highlights. In March and September, Guan Shumin and LAFAVEUR Yun wanted to land at China International Fashion Week twice in a row, bringing two big shows, "Fanhua Appointment" and "Yun Wanxiang Appointment", to impress the industry.

　　 Guan Shumin's design works ingeniously integrate eastern and western cultural elements. Through tracing, inheriting and innovating traditional Chinese culture and art, using modern aesthetic design elements and international popular colors, integrating intangible cultural heritage process elements such as Chaoxiu, Miao embroidery, bead embroidery, etc., to innovate and improve the design of new Chinese cheongsam and dress, creating a unique "Yunxiang" The artistic style of Gaoding women's dress skillfully combines the charm of Chinese traditional culture with modern western aesthetics, and portrays the confident, rich and vitality of oriental women.

　　 In order to show the unique charm of modern and traditional blend, Guan Shumin is good at drawing inspiration from the natural seasons, traditional culture, urban life and other aspects, and making use of intangible cultural heritage skills such as Chaoxiu, Miao, Yue, Song brocade to carry and convey emotion through art. Each design detail is integrated with a deep understanding of the oriental aesthetic culture, and pays homage to the traditional craft and culture with ingenuity. Through innovation, the artistic and humanistic atmosphere is rendered in the square of the runway.

　　 "Beauty is a force from inside out, clothing is a cause of beauty, and charity is also the same." In 2024, Guan Shumin actively participated in the "Weaving Love Action" project, and together with LAFAVEUR Yun, they wanted to go to the intertextile China Textile Federation Autumn Exhibition and China International Fashion Week, to fulfill their social responsibilities through clothing. In August, we participated in the "Light of Textile" to help China's fashion design new force assistance plan, took the form of static display and exchange interaction, excavated design talents who are about to graduate to work, and supported China's fashion design new original force; In September, during the China International Fashion Week, we joined hands with the Textile Light Science and Technology Education Foundation and the China Women's Development Foundation to create a public benefit fashion show, to express the beauty of the integration of intangible cultural heritage handicrafts and modern fashion with fashion art, and to tell the story of "weaving love" and inheritance with exquisite clothes.

　　 "Fashion is the soft power of culture. As a Chinese designer, we should use good design language to give new life to intangible cultural heritage crafts, so that they can be presented to the public, so that more people can see and love Chinese culture." Guan Shumin takes Chinese traditional clothing elements as the design research object, not only to innovate design under the collision of eastern and western cultures, but also to Miao embroidery The exquisite skills of Chaoxiu craftsmen in traditional clothing production provide space for display and inheritance.

　　 Guan Shumin has always been in awe of tradition on the way of pursuing innovation, and has transformed this sentiment into a fashionable Chinese dress, regardless of the cost of investing time, love and ingenuity to create every visual feast. Delicate stitches and exquisite lines show the nimbleness of flowers, explore the integration with art, nature and intangible cultural heritage skills, and give brand new life to Gaoding series.

　　 In November 2024, Guan Shumin and LAFAVEUR Yun wanted to appear in the Chinese finals of the WORLD MODEL 2024 World Model Contest, presenting 120 sets of high-class gowns for a shocking release, helping 120 model players realize their dreams on the catwalk, so that the audience could not only see the confidence and beauty of the new generation of national models, but also see the fashion lifestyle rich in traditional Chinese culture, and help the international development of China's fashion industry.

　　 At the intersection of design and aesthetics, the traditional handicraft and fashion industries not only carry a deep historical background, but also rely on rich and diverse innovation space to bring each other sustainable growth momentum and cultural inheritance effect.

　　 From fabrics to ready to wear, let innovation be integrated into the "life" of high definition fashion

　　 As the top of the pyramid in the fashion industry, advanced customization has long been an urgent change. In recent years, many high-end fashion houses have resumed the high definition business. Behind the increasingly difficult high definition track and time-consuming and complicated high definition industrial design, the brand pursues exquisite craftsmanship. In the field of Gaoding, more diversified aesthetic values and more commercial spaces are emerging.

　　 Guan Shumin insists that for advanced customization, gorgeous craftsmanship and extraordinary creativity are enduring themes. A high set dress is a work of art, and every detail can stand scrutiny. Therefore, from fabric development, fashion design to manufacturing and marketing, Guan Shumin strives to achieve perfection in all aspects.

　　 At the beginning of the Spring Festival, Guan Shumin kept preparing for the upcoming China International Fashion Week LAFAVEUR Yunxiang Brand Show in March this year. The new season release has made new breakthroughs in fabric research and development, design creativity, theme conception, stage presentation, etc., in order to let everyone see the innovative creativity of traditional Chinese culture and the diversified styles of modern high-end fashion.

　　 Guan Shumin said that Fashion Week is a value-added platform to help brands improve new quality productivity. With the continuous promotion of new quality productivity, China's fashion industry is accelerating its magnificent transformation from following to leading, contributing indispensable Chinese strength and wisdom to the prosperity and development of the global fashion industry. LAFAVEUR Yun wants to see every big show and every exhibition as an opportunity to spread Chinese culture and oriental aesthetics to the world, so that the world can see the high value of China.

　　 Guan Shumin believes that the organic integration of historical culture, national culture and intangible cultural heritage culture in textile and clothing products can make clothing and even brands more cultural and epochal. In today's iterative era, advanced customization without cannibalism is also exploring the trend of change, showing more possibilities.

　　 For example, traditional fabrics carry regional and national culture, while yarn and fabric enterprises are important carriers to link raw materials and brands, and also a key link in the sustainable supply chain. Therefore, Guan Shumin actively devotes himself to the mission of "traditional future", insists on tracing advanced customization back to a needle and thread, develops brand exclusive patterns and fabrics with special techniques every season, and continues to develop and cooperate with inheritors of intangible cultural heritage crafts, redefining traditional materials and traditional handicrafts with contemporary design language, This innovative mode not only opens up a new path for the inheritance and development of traditional crafts, but also injects new vitality and business opportunities into Gaoding Fashion.

　　 From the Bay Area to the world, the cultural growth force of integration and collision

　　 Guan Shumin's growth background and employment experience have created her characteristics of integrating the eastern and western cultures in terms of values and aesthetics. "Chinese traditional culture is an inexhaustible source of inspiration for every Chinese designer, and the rich, fresh and comfortable Lingnan culture is my root."

　　 Lingnan culture has created a diversified and free space for Chinese civilization. The Great Bay Area is its physical carrier. The long-standing Guangfu culture, the diversified Hakka culture and the skillful and colorful Chaoshan culture learn from each other, and the imported culture and modern urban culture collide with each other, giving rise to lasting growth.

　　 Today, as a world-class platform, the Greater Bay Area has given Chinese traditional culture a larger overseas market, and international culture can also enter the Greater Bay Area through the international environment of Hong Kong and Macao. "Under the complex and ever-changing international situation, we should make better use of cultural media to tell Chinese stories to the outside world." Guan Shumin said that as a "Sino foreign cultural and artistic exchange center", Hong Kong has the ability, advantages and historical mission to promote the double cycle of culture; As the flag of the "one country, two systems" policy, it is not only the bridgehead of Lingnan culture to the sea, but also the window for the image display of the Great Bay Area and the platform for cultural integration.

　　 "We should be firm in our cultural confidence, be honest and innovative, and creatively transform the traditional Chinese culture, so that it can flourish in different times." In 2025, LAFAVEUR wants to celebrate the tenth anniversary of the brand. For ten years, Guan Shumin is committed to building LAFAVEUR Yunxiang into a high-end customized women's clothing brand integrating Chinese and Western cultures. Through tracing, inheriting and innovating Chinese traditional culture and art, integrating intangible cultural heritage elements such as Chaoxiu and Miao embroidery, innovating and improving the design of new Chinese cheongsam and ceremonial dress, creating a natural, elegant and rich "Yunxiang" The artistic images of oriental women compose a poetic background for presenting China's high cultural value to the world.