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Hongyuan Science And Technology Upright And Innovative Technology Supports High Quality Development
The end of the year and the beginning of the year is an important moment to summarize the past and plan for the future. In order to show the wisdom and foresight of industry leaders, share their successful experience and profound reflection in 2024, and look forward to the strategic plan and grand blueprint of 2025, Textile and Clothing Weekly has set up a column of "Quality Leadership 2025 · Pioneer Talk", which provides valuable enlightenment and reference for the industry through in-depth interviews with leaders of leading enterprises, clusters, markets and brands, Promote industrial exchanges and cooperation and jointly develop new quality productivity.
In 2024, Wuxi Hongyuan Electromechanical Technology Co., Ltd. will make every effort to meet the market demand by accelerating innovation, focusing on the development of new quality productivity, in-depth promoting lean management, and finally achieve a substantial year-on-year growth in its sales revenue, operating profit and other major operating indicators.
Chen Zhihong, Secretary of the Party Committee and Chairman of Hongyuan Technology
Steady growth in multi line layout
"The reason why Hongyuan Science and Technology can achieve good growth in 2024 is due to our multi line efforts: from product technology innovation, market structure adjustment, to manufacturing process optimization, and management mode innovation, through all-round efforts to achieve the steady growth of the enterprise," said Chen Zhihong, secretary of the party committee and chairman of Hongyuan Science and Technology.
It is understood that in 2024, Hongyuan Science and Technology will adhere to the strategy of "revitalizing the enterprise through science and technology", closely follow the development trend of high-end, intelligent and green industries, integrate technological innovation resources, improve independent innovation ability, and vigorously promote the development of new products of enterprises, so that the core competitiveness of enterprises has been greatly improved. It is worth mentioning that the company's new air texturing machine has achieved the goal of research and demonstration, design, production and final sales in only one year. It is reported that in 2024, the company completed the design of nearly 50 special models, demonstrating the innovation and personalized service of Hongyuan Technology. ?
In addition, the enterprise focused on the expansion of high-end customers, and further optimized the market structure. The enterprise has strengthened the construction of marketing team and improved its ability to connect with the market. In 2024, the enterprise further consolidated the market share of its leading products, with more than 400 new orders in the whole year. It is understood that the share of Hongyuan Technology's products in middle and high-end customers, including Xinfengming, Hengshen Group, has also been further improved. Chen Zhihong said that the new breakthrough in the enterprise's new product marketization layout and the steady progress in international market development have provided strong support for the company's steady growth.
Similarly, in the production process, Hongyuan Technology is also increasing the optimization of the manufacturing process, and the production efficiency has been effectively improved. The product production cycle has been continuously shortened. In 2024, the number of high-speed bullet tables and ingots produced by the enterprise has achieved a significant year-on-year growth. Centering on the requirements of the company's 2024 "lean management improvement year", Hongyuan Technology, in combination with its own development needs, has comprehensively strengthened the system construction. The improvement of enterprise internal management has also provided a strong boost for the stable development of Hongyuan Technology.
Enhance brand value
"In 2025, enterprises in the industry will still face a complex and severe external development environment, but Hongyuan Technology's goal of 'striving to achieve sustained year-on-year growth in sales revenue, profits and other indicators' will not change." Chen Zhihong said.
It is reported that to lock this goal, Hongyuan Technology has defined 2025 as the "year of brand value improvement" for enterprises, and has determined a very detailed promotion strategy.
"We will involve all staff to guide all employees to further enhance their market awareness, competition awareness, quality awareness, cost awareness, risk control awareness, and safety awareness, and thoroughly implement the" four unswerving ", relying on scientific and technological innovation, market expansion, lean management, and new project exploration to create a new image of Hongyuan brand and promote high-quality development of the enterprise." Chen Zhihong said.
It is understood that in terms of market expansion, Hongyuan Technology will always aim to stabilize and increase market share, and unswervingly promote the simultaneous development of the international and domestic markets, with dual wheel drive. On the one hand, strive to seize the high-end market, implement special planning for key projects, and promote the implementation of orders for key target customers. On the other hand, increase the potential of new product market and the expansion of new users. In addition, it will also increase international market development, upgrade the enterprise's incentive mechanism simultaneously, mobilize the enthusiasm of employees, improve the comprehensive quality of the marketing team, and comprehensively improve the enterprise's market expansion ability.
The core foundation of market expansion is product technology. For this reason, Hongyuan Technology will further accelerate the technical upgrading of leading products, closely focus on the industrial development trend, realize the continuous upgrading of leading products, and stabilize the market competitive advantage of enterprises relying on leading product technology. In addition, accelerate the technical optimization of new products, including the technical upgrading of air texturing machines, and actively promote the research and development of models required by new processes; Promote the functional and industrialized process of the whole process digital texturing factory system. Furthermore, the enterprise will increase the cohesion between technology development and market demand to further meet multi-level and personalized customer needs.
"In addition to focusing on the market and technology, the company will also increase the optimization of its operation process and improve its production capacity and efficiency. Focusing on the improvement of product quality, we will work hard to achieve a new level in the company's high-quality project." According to Chen Zhihong, Hongyuan Technology will always put quality first, so it will continue to increase internal production quality control, As well as the control of outsourcing processing quality and installation quality, we will not ignore any factors that may affect the product quality, so that enterprises can rely on the quality of hard products to establish a better market reputation, improve the brand image of Hongyuan, and make "brand" become the "killer weapon" of Hongyuan Technology in the market.
Start a new journey with confidence
"From the end of 2024 to the beginning of 2025, we kept getting good news from the market, and customer orders were signed in succession, especially the large orders of some high-end customers, which laid a very solid foundation for the company's operation in 2025. This also made us full of confidence and confidence in the development of the enterprise in 2025." Chen Zhihong said.
2025 is the end of the "14th Five Year Plan". The complex external environment will still be a year full of opportunities and challenges for industry enterprises.
"From the perspective of the macro environment, the recovery of the world economy in 2025 will still be weak, the trend of anti globalization will escalate, unilateralism and protectionism will spread, there will be no signs of easing the war in some regions, international decoupling will be serious, and the overall external environment will remain complex and severe." In Chen Zhihong's view, whether it is the entire textile industry, The chemical fiber machinery field that Hongyuan Technology belongs to has to face more changes, including challenges and opportunities.
"From the perspective of the whole textile industry, based on the severe external environment, the industry still faces many uncertainties and challenges to maintain a stable and good performance. At the same time, the country is vigorously promoting more active fiscal policies and moderately loose monetary policies to stimulate domestic economic development. The super large and constantly upgraded domestic demand market will still be the fundamental support for the textile industry to conserve endogenous momentum and promote high-quality development. The strengthening of the textile industry chain, forging strengths and weaknesses, and promoting the transformation and upgrading from digital to intelligent, green development, and business innovation will help the endogenous power of industry development to be continuously activated and released. " Chen Zhihong said.
As far as the field of chemical fiber machinery is concerned, Chen Zhihong believes that with the influx of more and more competitors, the industry competition will become increasingly fierce. "The underlying logic of the market has changed with the deepening of the internal volume and the increasing choice of users. 'Quality and function, brand and personality, price and value match' has become an important standard for chemical fiber enterprises to make decisions," said Chen Zhihong, "From the perspective of enterprise operation, we must adapt to changes, deeply understand the existing selection criteria, and carry out integration and innovation from the perspective of improving users' awareness, loyalty, and resonance of the company's products and brands to win new development."
Based on the rational analysis of the market, Hongyuan Technology has formulated a comprehensive enterprise development strategy. In addition, the continuous influx of new orders, the continuous innovation of product technology, the comprehensive improvement of quality management, and more efficient enterprise operation capabilities, all of which make the future of Hongyuan Technology worth looking forward to!
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