SIUF： The International Exhibition Area Has Become A Popular Place For "Clocking In", And Exotic Customs Invite You To Enjoy Together

　　SIUF International

Highlights of SIUF International Exhibition Area

On March 25-27, SIUF International built a "fashion secret base" in the underwear industry in Hall 9. There are more than 30 international brands here, including:

　　 Fashionable boutiques and top fabrics from France

Handmade underwear brands and popular sports brands from Italy

VR technology media used by luxury brand

Young underwear brand from Southeast Asia, street fashion brand

And home fragrance, fragrance, etc

Follow our steps and punch in the most IN international exhibition area! Come and pre register ???? Get free tickets, and more surprise activities are waiting for you!

　　 01. FRENCH PAVILION

Booth No.: 9C09C

The theme is: Sino French cooperation and cross-cultural innovation

The French exhibition area is jointly created by SIUF and Paris inspiration. At the same time, IFA Paris Paris Fashion Institute, Paris Tourism Bureau and ACFS are also part of a Sino French cross-cultural experience space.

The exhibition area covers:

　　ESPACE AIRS DE PARIS

Paris Inspiration Experience Space

Paris Inspiration Magazine's special edition of the album "E edition sp é ciale du" specially designed for this event magazine， Provide digital and paper reading experience in the space. Demonstrate French customs, highlight French products with innovative ideas, help French and Chinese enterprises to have a constructive dialogue, and promote bilateral cooperation.

Espaced'exposition exhibition area

Demonstrate various possibilities in all aspects of sustainable lifestyle, reflecting the current more responsible consumption trend. At the same time, students from IFA Paris, Paris Fashion Institute, will also exhibit their innovative works.

Espace de rencontre interactive area

French brands will show their products and innovations, while Chinese entrepreneurs will also discuss and share their ideas on the spot.

　 IFA Paris

IFA, founded in 1982 and headquartered in Paris, is a multi-disciplinary college dedicated to training professionals in the fashion and fashion industry. The courses of the college cover fashion design, fashion marketing, fashion buyers, plate making technology, fashion business, luxury brand management, global fashion media and other fields.

IFA Paris joined SIUF2025 and participated in the BIDA design contest this time, which will bring cutting-edge design and popular fabric display on site.

Imane Ayssi famous designer brand

Iman Aisi is a senior fashion designer on the Paris fashion Sunday schedule. For his contribution to culture, he was awarded the Knight of Arts and Literature by the French Ministry of Culture.

He is very sensitive to environmental and ecological fashion issues, and is the first designer to use bamboo fiber fabric at Paris Fashion Week. He is famous for his unique French style advanced customization, and the integration of African handicrafts and ecological innovation. He took the ink and wash paintings of Wang Ying, a Chinese diplomat painter, as his inspiration source, and demonstrated the perfect integration of art and fashion.

　 Sothys Paris French original ecological cosmetics and skin care products

Siti is a family business with a long history and pursuit of excellence. Siti's philosophy is based on a more responsible way of beauty, respecting the skin and the ecological environment.

The packaging of products should not only use recyclable materials and raw materials from sustainably managed forests, but also use lightweight materials as much as possible.

Sabarot French Fitness Protein Grain

Sabarot's plant cake won the SIAL Innovation Gold Award, which is an innovative enterprise located in the Auvergne Rhone Alps region. Under the background of vigorous development of plant protein consumption, Sabarot The products provided respond to such an important social trend and reduce the impact of diet on the environment.

Bugis French luxury fabric brand

Burgess is famous for its expertise in the field of luxury textiles. Burgess focuses on the production of top fabrics and stands out with its commitment to quality and innovation.

The company cooperates with designers and fashion brands to develop textiles that combine tradition with modernity. With its proprietary technology, Burgess can provide unique products that meet the requirements of luxury goods.

Symphinitie par Artschool Manufacture

The Symphinitie series of Artschool Manufacture is designed by Anika Smit design, using high-quality fabric to print beautiful flower patterns. This collection reflects the commitment to aesthetics and sustainable development, and its design praises the beauty of nature.

　 02 Poland OBSESSIVE underwear

Booth No.: 9C09A

OBSESSIVE is a fashion brand established in 2006, mainly focusing on women's underwear, swimwear, sportswear and party clothes, with sexy, bold and avant-garde style as its main style.

　 03 Southeast Asia Exhibition Area

Booth No.: 9C10/9C09F

　　Aisa Influencer X (AIX) is the first marketing and network media company in Southeast Asia and the exclusive strategic partner of SIUF in Southeast Asia for the 20th anniversary. AIX is headquartered in Malaysia and has branches in Vietnam, Thailand and Indonesia. As an in-depth partner of SIUF2025, AIX will drive Southeast Asian underwear enterprises to come to China for new power. The theme of the exhibition is seeking for Southeast Asia, and getting together at the Dream of Southeast Asian)。

At the same time, on the afternoon of March 26, the founders of AIX will hold a seminar on "Southeast Asia E-commerce Sailing Logic, Culture and Thinking" in the forum area The wonderful speech will bring inspiration for Chinese enterprises to go to Southeast Asia, and is bound to set off a new trend in the underwear industry.

　　 Ladyme

Booth No.: 9C09BLadyme was founded in 1997, and has been committed to the research of hoop free underwear. The birth of the brand originates from the daily life of a loving couple. The founder felt very distressed when he saw that his wife was bound by steel hoop underwear.

So we invested in the R&D and production of underwear without steel ring. In the past three decades, we have been working hard and adhering to the original intention to do only one thing at a time, that is, only do a good job of 'hoop free underwear'.

　　 Romensa

Booth No.: 9C09E

ROMENSA is a wireless functional shaping underwear brand founded in 1997 with the idea of improving women's breast health and focusing on the needs of Asian women, ROMENSA It is committed to designing wireless non sponge filled bra with functional shaping effect, so that women can enjoy wearing comfortable bra and shape their chest lines beautifully.

　　 Malaysia Sieui Designer Clothing

Booth No.: 9C13ASieui, an independent designer brand from Malaysia, is good at using patterns, rubbings and other elements to create warm, elegant and stylish clothing for buyers.

Malaysia's national treasure orchid perfume

　　Legendary ? It is a national treasure perfume inherited from Malaysia, The core of perfume is full of nostalgia for historical heritage, and Malaysia is promoted as a country proud of its multi-ethnic culture and historical heritage.

　　 Malaysian Pushou Soap

　　Puuuv Handmade Soap

Since 2009, at the beginning of the 16th century, we have never changed our mind, revered nature, and created every handmade soap with ingenuity. Environmental protection is the original intention of the brand. It protects the earth gently and takes better care of your skin.

The brand adheres to the concept of sustainable development (ESG Sustainability)， All hand soaps are environmentally friendly and biodegradable, with mild formula, friendly ecology, reducing environmental pollution, and making every cleaning a gentle commitment to the earth.

　　 Malaysian fashion clothing brand

　　Pryntd

PRYNTD is a trendy clothing brand from Malaysia, focusing on creating unique, cool and cute street style T-shirt design. The brand integrates retro, futuristic and street art And other multicultural elements, and launch highly personalized clothing, so that every T-shirt is not only a dress, but also an attitude! Everyone who wears PRYNTD is the creator of the trend.

　　 Malaysia PappaRich White Coffee

PappaRich white coffee enjoys a worldwide reputation and is loved by local and international lovers. With its rich fragrance, smooth and delicate taste, it has become a classic in the white coffee industry. White coffee features ? Traditional charcoal roasting process - unique low temperature roasting method is adopted to preserve the natural mellow aroma of coffee beans and bring a smoother, scorched and bitter taste.

　 04 Italian exhibition area

Booth No.: 9C11SIUF2025 and Worldwide, a well-known European company Consulting reached strategic cooperation to jointly build Sino Italian cultural exhibition area. WWConsulting has rich fashion resources and big brand cooperation cases in Europe. If your enterprise plans to enter the European market, or wants to contact and cooperate with European brands, do not miss it.

　　 Italy

Milan Handicraft Brand, founded in 2006 by Carlo Galli found. Focus on the rigid underwear, silk clothing, one-piece swimsuit and bikini. The brand draws inspiration from classical dance, adapts to the shape and proportion of women's bodies, combines ergonomics and kinematics, and ensures inclusive clothing for all women, especially those with full bust.

　　INDIVIDUALS Distribute B2B products in Italy and Europe through multi brand boutiques, concept stores and select retailers. The brand also has a tailor's studio to provide customized services for private customers.

　　 Italy Imperial

Booth No.: 9C11

Impersive is an international luxury VR technology company. It cooperates with many luxury brands around the world, including Dior, ARMANI，Prada，Luna Rossa et al. The main innovative "360 ° - three-dimensional 3D - whole body sports" Production technology has opened up a new track for brand marketing, and VR images are used to achieve immersive brand experience. Different from the traditional 2D plane display, a more innovative publicity mode helps the brand gain a brand image with a higher sense of future.

　 Italy LAPIS BUREAU

Booth No.: 9C11

　　LAPIS BUREAU is a creative design agency with offices in Milan and Shenzhen. The brand focuses on the design of stores and booths. Since its establishment in 2015, it has rapidly gained recognition in the design field in the past decade, and is famous for its ability to combine creativity, innovation and technical expertise. Interior design, architectural and landscape design, multidisciplinary teams, and many international awards are all eye-catching labels of brands.

　　 Italy M-STASH

Booth No.: 9C11

M-STASH is a creative brand from Italy, focusing on fashion clothing and accessories, and focusing on bold and functional design style. The brand emphasizes the quality and sustainability of products, combines contemporary aesthetics with practicality, creates unique designs, and has high recognition. At the same time, M-STASH encourages cooperation with emerging artists and designers to create a vibrant community around the brand.