Hongdou Group: Set Out With Confidence In 2025 And Do A Good Job In "Your Own Business"

"In 2024, the economic situation at home and abroad will be complex and severe, and the development of enterprises will face enormous challenges. However, China's economy has a solid foundation, many advantages, strong resilience, and huge potential. In particular, the introduction of a large number of favorable policies has effectively boosted social confidence and promoted the economic recovery." The reporter interviewed Zhou Haijiang, secretary of the Party Committee and chairman of the Board of Directors of Red Bean Group, and said:

At present, the transformation and upgrading momentum of domestic manufacturing industry is rapid, and a new round of technological revolution and industrial transformation represented by digital technology and artificial intelligence is accelerating. Red Bean Group has always adhered to the policy of "three self and six modernization", actively promoted the integrated development of the real economy and the digital economy, and made concerted efforts on the road of internationalization, high-end, and digital intelligence, with outstanding performance. In 2024, Red Bean Group applied for 388 patents throughout the year, and applied for 5185 patents in total. It has been listed as one of the top 500 manufacturing enterprises in China for 20 consecutive years, ranking in the forefront of the top 500 private enterprises in China, contributing to the construction of Chinese modernization.

2024 is a key year to achieve the goals and tasks of the "14th Five Year Plan", and also a year for Red Bean Group to cope with external uncertainty with internal certainty, overcome difficulties and strive to be the first by doing.

This year, the Red Bean Group went steadily. Each industry sector has anchored the first-class, determined to tackle the difficulties, and forged new achievements in the market. Taking the clothing sector as an example, the heavyweight upgraded second generation "Red Bean Zero Sense Comfort Shirt" has sold more than 1.7 million pieces in total, and has been certified by Euromonitor's "Zero Sense Shirt No.1 in China" market status statement; The cumulative sales volume of "red bean velvet soft underwear" exceeded 170 million pieces; Red Bean International added another son in Cambodia to build a "twin star" strategic layout of Xingli Factory and Hengyang Factory; Red bean cross-border e-commerce GMV doubled.

In addition, more than 202 enterprises (institutions) from China, Europe, the United States, Southeast Asia and other places have been introduced into the Xigang Special Zone invested and built by enterprises, accounting for about 70% of the enterprises in Sihanouk Province. In 2024, the total import and export volume of enterprises in Xigang Special Zone will reach 4.078 billion US dollars, a year-on-year increase of 21.3%, accounting for about 7.45% of Cambodia's total import and export trade.

This year, Red Bean Group gained many honors. Zhou Haijiang won the "Outstanding Contribution Award of China's Industry University Research Cooperation", the highest honor in the field of industry university research collaborative innovation. Wang Zhuqian, Deputy Secretary of the Group's Party Committee, won the "National May Day Labor Medal". By virtue of its outstanding achievements in employee ideological guidance, career development, life security, and physical and mental care, Red Bean was listed in the "2024 Top 100 Happy Enterprises".

"There are many uncertain factors at present, and confidence and courage are needed more in the low tide period. The steady and long-term development trend of China's economy will not change." Zhou Haijiang said, "2025 is a key year to comprehensively implement the spirit of the Third Plenary Session of the 20th CPC Central Committee, and the year of the end of the 14th Five Year Plan. For the Red Bean Group, the top priority is to do a good job in its own work, take the initiative and make a rapid layout. We will continue to adhere to the "three self and six transformation" strategy, cultivate and develop new quality productivity in combination with the actual situation of enterprises, improve core competitiveness, and effectively prevent and resolve various risks. "

In 2025, Red Bean Group will make work deployment from three aspects of independent capital, independent innovation and independent brand around the theme of "cost reduction and efficiency increase year". Strengthen performance with independent assets, mainly focusing on increasing market value, promoting income growth and cost reduction; To provide momentum with independent innovation is to focus on product innovation, mechanism innovation and model innovation; To enhance the image with independent brand means to build the brand by focusing on brand image upgrading and the development of special zones, and lead the high-quality development of enterprises through the empowerment of party building. At the same time, Red Bean Group will always adhere to the "three insistences", adhere to the "unswervingly listen to the Party's words, follow the Party, take the right path and the road", adhere to the "self-reliance, self-discipline and self-improvement", and adhere to the concept of "time is money, efficiency is life".

Zhou Haijiang said that, facing 2025, under the favorable policies of the Party and the country, Red Bean Group should face difficulties, strengthen confidence, stick to industry and specialize in its main business, seize all favorable opportunities, use all favorable conditions, adhere to the principle of "doing", pool the joint forces to promote high-quality development, and contribute more "Red Bean power" to the Chinese style modernization with actual results.