China Seventh Brand And Euromonitor Release Five New Global Data

November 29, China Seven cards Joined hands with Euromonitor International to hold the global statement conference. At the meeting, Euromonitor, a market research organization, officially signed and issued five statements to China Seventh Brand, including "China Leads New Chinese Style Men's Wear with the highest sales volume in the world", which not only demonstrated the outstanding position of China Seventh Brand in the men's wear industry in China and even the world, but also demonstrated its continuous leadership in innovation and technology.

On the same day, Mu Yin, general manager and senior consulting president of Euromonitor Information Consulting (Shanghai) Co., Ltd. in China, released the 2024 Chinese men's wear market research data report. The report shows that since 2023, the global men's wear market has returned to the growth track, and the retail sales growth rate will reach 4.7% from 2022 to 2023. In this wave of recovery, China Men's wear brand The performance was particularly impressive, driving the domestic men's wear market to rebound rapidly, with a growth rate of 8.1% over the same period. As an important part of the global consumer market, China's men's wear industry has shown strong resilience and vitality. Among them, as one of the representative brands in China's men's wear industry, Qipai Men's Wear has achieved outstanding performance in three fields of scientific and technological innovation, brand rejuvenation and new Chinese style design, setting an example for the industry.

Therefore, based on the above research, Euromonitor has issued "Seven Brand, China Leads New Chinese Style Men's Wear", "Seven Brand, the world's first Chinese men's wear brand of smart jacket", "Seven Brand, the world's first Chinese men's wear brand of IP image", "Seven Brand, China's rhinoceros pleated trousers lead the global sales" "Seven Brand, China Seamless Technology Men's Wear Leading Global Sales" has five statements in total.

The data of the five statements released this time are all obtained by Euromonitor based on rigorous data research and analysis, with high authority and credibility. These achievements are not only the achievements of Qipai's years of deep market cultivation and continuous innovation, but also a strong proof of its outstanding performance in the global men's wear industry.

It is understood that since its successful listing in 2003, Qipai Zhonghua Liling has successfully launched into the global market with its unique design and excellent quality, and won widespread recognition and love from consumers. The highest annual sales volume has exceeded 1.5 million sets, ranking first in the world for many years. At the same time, the seven brand rhinoceros pleated trousers, with their unique design and convenient wearing experience, are popular in the market, with more than 3 million sales. Qipai has also been deeply engaged in the innovation and application of men's clothing in the field of seamless technology for many years, and its product sales occupy a position.

In terms of innovation, Seven cards As the first Chinese menswear brand to launch an IP image in the world, it links consumers through IP, creates a new model of brand and cultural integration, and improves the brand's cultural connotation and market influence. In addition, Qipai has also achieved breakthrough innovation in the field of intelligent wear. In 2015, Qipai launched a smart jacket, combining technology and fashion, to bring consumers a new wearing experience.

Since its establishment in 1979, Qipai has experienced 45 years of development, and its brand value has increased nearly 60 times from the original 1.736 billion yuan to 102.815 billion yuan. Hong Zhaoseth, Chairman of Seven Brand, also said in an interview on the same day, "We are honored to jointly release this series of important achievements with Euromonitor. This is not only a recognition of our past efforts, but also an incentive for future development. We will continue to adhere to the concept of innovation and quality, and strive to realize the vision of China Seven Brand to create a world famous men's wear brand."

It is reported that this press conference attracted the attention of many media, industry experts and partners, marking the position of Seven Brand in the global men's wear market and the firm pace of continuous innovation. In the future, Qipai will continue to take quality as the cornerstone, innovation as the driving force, feedback the support and love of consumers, and write a more brilliant chapter. (End)

Seven Brand, Zhonghua Liling New Chinese Men's Wear is the world's largest seller

Data source: Euromonitor Information Consulting (Shanghai) Co., Ltd; In 2023, according to the global omni channel sales volume of Chinese stand collar new Chinese men's clothing, Chinese stand collar new Chinese men's clothing refers to men's clothing with Chinese stand collar design, Chinese traditional clothing elements, and modern dress style and aesthetics; The survey will be completed in November 2024.

　　 Seven cards , a Chinese menswear brand with global IP image

Data source: Euromonitor Information Consulting (Shanghai) Co., Ltd; Based on the comparison of Chinese men's wear brands worldwide; IP image refers to the unique image, role and other cultural symbols independently created and owned by the brand or company, which usually have identifiability, originality, story background, personality characteristics and other elements, and does not include co branded IP; The survey will be completed in November 2024.

Seven Brand, a Chinese menswear brand of global smart jacket

Data source: Euromonitor Information Consulting (Shanghai) Co., Ltd; Based on the comparison of Chinese men's wear brands worldwide, Qipai first launched and sold smart jackets; Smart jacket refers to a new jacket with modern intelligent technology, which is usually equipped with various intelligent devices, enabling it to have a variety of intelligent functions, including intelligent interconnection, health information recording, etc; The survey will be completed in November 2024.

Seven Brand, China Seamless Technology Men's Wear Global Sales

Data source: Euromonitor Information Consulting (Shanghai) Co., Ltd; In 2023, the global sales volume of seamless technology men's wear of Chinese men's wear brands will be calculated; Seamless technology men's clothing refers to men's outerwear with seamless technology processes such as seamless glue pressing and seamless knitting, excluding underwear, pajamas, swimwear, etc; The survey will be completed in November 2024.

Seven brand, global sales of rhinoceros pleated trousers in China

Data source: Euromonitor Information Consulting (Shanghai) Co., Ltd; Omni channel sales of rhinoceros pleated trousers of Chinese men's wear brands worldwide in 2023; Rhinoceros pleated trousers refer to trousers that use the permanent shaping technology of rhinoceros pleats. The survey will be completed in November 2024.