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New World, New Expression Shouzheng Surprisingly Tells Chinese Stories

2025/3/20 23:08:00 131

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　　 The 2025 China International Fashion Week (Spring), sponsored by the China Association of Fashion Designers, will "spring" from March 20 to 28, 2025 in Beijing 798 · 751 Park, Today Art Museum, Xiushui Street and other places.

　　 China International Fashion Week, founded in 1997, has been successfully held for 28 years. It has already "leapt" from an industry exhibition and trade event to a flow event that cannot be ignored in the world fashion calendar. As the new season event is about to open, Xia Guoxin, the chairman of China Fashion Designers Association and the chairman of Shenzhen Golith Garments Co., Ltd., received an exclusive interview from the media to deeply understand the new changes and elements to be presented in this season's fashion week, as well as the future vision and planning of the association for the fashion week platform.

Xia Guoxin

Chairman of China Fashion Designers Association

New change and new atmosphere

　　 Fashion Week "Representing China"

　　 Xia Guoxin said that as an important platform of China Fashion Designers Association, Fashion Week has carried out many reforms this year. First of all, the invitation system and audit system are adopted to ensure the representativeness of the Fashion Week by actively inviting outstanding brands and designers to participate; A brand review committee, composed of industry professionals, has also been set up to strictly review the registered brands; In addition, the award rules have also been sorted out, introducing a mechanism for participants to participate in the formulation of rules to ensure the professionalism and authority of awards.

　　 It is reported that this season's Fashion Week will have nearly 230 brands and nearly 270 designers bringing more than 160 show activities, and the number of offline releases has reached a record high in the same period. Xia Guoxin revealed that many brands have even planned to participate in the autumn fashion week in September in advance, and the number of participating brands is expected to reach a new high.

　　 It is worth noting that today's art museum, Xiushui Street and other city landmarks also entered the fashion week agenda for the first time, helping to upgrade the fashion scene experience. Xia Guoxin said that many blockbuster releases were held in Today Art Museum, which was designed by famous designer Wang Hui. Its artistry and influence complement the temperament and positioning of Fashion Week. The art museum is very supportive of fashion and art development, providing the largest exhibition venue for this season's fashion week. In addition, the Association also cooperates with fashion businesses such as Xiushui Street to support the development of designers in different regions and styles and promote the interaction and sharing of resources.

New technology, new application

　　 Let AI become the right assistant of designers

　　 AI is profoundly changing the fashion industry. AI is used everywhere from design to commodity management to brand operation. China International Fashion Week is an early fashion platform to realize virtual reality interaction and artificial intelligence landing scenarios in China. The Association plays an important role in promoting AI technology popularization and helping small and micro enterprises and designer brands.

　　 For example, this season's Fashion Week will continue to launch digital art co creation and release that supports young digital designers and artists. 13 potential young digital creators will freely use AI generation combined with virtual 3D modeling technology to bring digital fashion narrative with different styles.

　　 At the same time, high-tech enterprises also actively participate in fashion week, combining AI robots with fashion designer brand shows; In addition, the innovative equipment integrating remote control, real-time audio and video interaction, and intelligent sensing enables the audience thousands of miles away to "stroll through the clouds".

　　 AI artificial intelligence, high-tech supply chain, etc. have not only been applied in many textile and clothing enterprises, but also are important topics of this season's China International Fashion Forum and Fashion Open Class, which are discussed from different directions of technology, art, aesthetics, and commercialization.

　　 In terms of design, AI driven design software has emerged in endlessly, helping designers generate pictures, videos and other content through themes, greatly improving design efficiency and reducing costs. Xia Guoxin said that for young designers, in addition to improving their design ability, they also need to master various management skills and actively embrace AI technology to meet future challenges. For example, Golith has begun to apply these technologies internally and has achieved remarkable results. In terms of commodity management, AI can predict demand through data analysis, optimize the goods transfer and replenishment process between stores, and improve operational efficiency.

　　 For small and micro enterprises and designer brands, the application of AI technology may face a high cost threshold. The Association can set up an AI committee to collect and promote various AI applications in the industry and help designers and enterprises find suitable tools. "For example, design software such as Diexun and LOOK in Shenzhen has come to the fore in the market. The Association can recommend these resources to designers through the platform to help them quickly try and apply AI technology," Xia Guoxin said.

New World, New Expression

　　 Shouzheng Tells Chinese Stories Surprisingly

　　 To succeed on the international stage, Chinese designers need not only design skills, but also profound cultural heritage and unique values. Every piece of work should tell the story behind it. What impresses consumers is not only the design itself, but also the thought and culture behind the design.

　　 It is reported that at this season's Fashion Week, we will see that more than half of the brands and designers choose to activate and contemporary interpretation of Chinese cultural aesthetic elements and Chinese intangible cultural heritage technology, and combine the light expression with real life scenes to convey a more diversified modern oriental fashion style. Dunhuang Grottoes, Ancient Canal Culture, Ceramics, Lacquer, Plant Dyeing, Blue Dyeing, Raojia Maple Dyeing, Patchwork, Brocade, Fragrant Cloud Yarn, Tibetan/Miao/Lisu and other multi-national cultural processes will take on a new look, and a large part of them are young and cutting-edge designers, which is expected.

　　 Xia Guoxin said that Chinese designers should first find their own roots, thoroughly understand and digest them, and then through systematic thinking, express them in their own brand new design language. If they can combine mature and professional commercial operation and fashion communication, they will be able to tell a good Chinese story.

New talent, new track

　　 Find the right direction and go further

　　 China International Fashion Week has always been a platform to vigorously tap and support outstanding young designers. It has been held to the 14th 10+3 SHOWROOM Young Designer Base Plan. This season's Fashion Week will provide 14 offline release supports and 20 brand trade shows for newly selected young and cutting-edge designers, with a wider coverage and greater support. At the same time, in terms of media communication, we will cooperate with Weibo, Tiaoyin, Xiaohongshu, Fasthand and other platforms in depth, and excellent young designers will also get more exposure opportunities on multimedia platforms. In terms of commercial operation, online and offline marketing, this season's cooperation with Tiaoyin and Xiaohongshu will also bring knowledge to young designers.

　　 Xia Guoxin said that young designers need to master various management skills in addition to improving their design ability, and actively embrace AI technology to meet future challenges. "We suggest that young designers should establish their own brand genes as soon as possible, develop a clear brand operation direction, find suitable partners, achieve a virtuous circle between design and business as soon as possible, and learn to walk on two legs to go further. At the same time, they should also actively participate in the relevant activities of the China Association of Fashion Designers, and expand their industry resources in the activities."

New value, new task

　　 Let Chinese designers "Yingyue" in a larger stage

　　 "The mission of China Fashion Designers Association is to provide value for designers and create value for the clothing industry. The main members of the Association are designers. The core task is to help designers improve and develop by understanding their needs, mobilizing resources, and providing them with more opportunities. At the same time, the Association is committed to promoting potential designers to fashion brands and providing excellent talents for the industry. "

　　 Xia Guoxin revealed that in the next step, the Association plans to set up a committee of overseas returned designers to absorb designers who have returned from overseas studies. These designers have similar backgrounds and learning experiences, can better integrate into the designer association, enrich the designer resources of the association, and build a bridge for the clothing industry. The Association also pays attention to the impact of science and technology on the fashion industry, and plans to integrate more scientific and technological elements into future activities, such as the establishment of AI professional committee, to promote the integration of fashion and technology.

　　 The China Association of Fashion Designers has always taken the value creation of designers as its mission, and helped them achieve personal and professional value leap in the tide of fashion by constantly optimizing the resource integration and service platform. In the future, the Association will continue to play its core functions, promote China's fashion industry to a higher level, enable designers to grow, lead industry innovation, and let Chinese designers "leap forward" on the world stage.