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AI軟件直播帶貨成白溝箱包企業“標配”
“這款包是環保面料，質感好，設計新穎，里面還有隔層……”3月18日，白溝新城天尚行箱包皮具有限公司的直播間，主播口中說著一二三四五，直播屏幕上卻顯示她正在用流利的法語講解換季新品。
“這段直播視頻文案是由DeepSeek生成的，再通過AI軟件轉換就能生成36種外語版本的產品介紹視頻，整個過程只需要幾分鐘。”天尚行公司銷售經理王蒙介紹說，“如今，借助AI軟件直播帶貨，已成為白溝箱包企業的‘標配’。我們還把會說外語的AI數字人‘請’進直播間，企業主播每天直播兩小時，其他時間交給AI數字人主播，不僅破解了語言障礙和直播時長限制，還解決了地域時差問題。”借力直播帶貨，目前，天尚行公司線上銷售額已由10年前占比10%，增長到現在的50%以上。
為給外貿企業開拓國際市場提供技術支持，幫助企業實現全球直播與數字化轉型，今年以來，白溝新城積極組織DeepSeek等AI大模型應用培訓，引導商戶利用AI軟件對產品銷售語言進行人工智能編輯，并轉換成多國語言的視頻版本，然后在國際社交平臺上發布推廣。白溝箱包數字化轉型賦能中心副主任張偉介紹，AI軟件的推廣與應用讓白溝箱包跨境貿易實現了“一鍵賣全球”智能升級，目前箱包出口的國家和地區已增至195個。（記者李巖 通訊員馮云）
（來源：保定日報）
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